Marketing Purchase Authorization Form

MARKETING PURCHASE AUTHORIZATION FORM

Parties and Requestor

Brand/Client:

Agency/Provider:

Campaign / Project Details

Campaign Name:

Primary Channels: Paid Search Social Media Display Video Influencer

Campaign Start Date:    End Date:

Itemized Purchase Authorization

List each item or service to be purchased. The Agency will not incur charges above the authorized not-to-exceed amount without prior written approval from Brand/Client.

Budget, Payment, and Procurement

Usage Rights, IP, and Licensing

Brand/Client grants Agency the limited authorization to procure services and to license creative deliverables as specified herein. The parties select their preferred ownership arrangement below; absent a contrary selection, Brand/Client retains exclusive ownership of final deliverables created for the Campaign.

Territory:    Duration:

Ownership / License (select one):

Brand/Client owns all deliverables and underlying materials
Joint ownership (describe below)
Agency retains underlying IP and grants Brand/Client a license (specify scope below)

FTC Disclosure & Compliance

All paid placements, endorsements, or sponsored content procured under this authorization must comply with applicable advertising and endorsement disclosure standards. The Agency shall ensure all influencer or paid social content includes clear and conspicuous disclosure of material connections when required.

By checking this box, the signer acknowledges that the deliverables procured will comply with required endorsement and disclosure obligations and that the Agency will provide sample disclosure language upon request.

Exclusivity and Conflicts

Unless expressly set forth below, Agency and Brand/Client make no exclusivity commitments. Any exclusivity requested by Brand/Client must be described and compensated in writing.

Exclusivity requested    If checked, explain scope and fee below:

Termination and Kill Fee

Either party may terminate this Authorization upon written notice to the other party. If Brand/Client terminates without cause prior to performance, Brand/Client will pay the Agency a reasonable termination fee to cover non-cancellable commitments and work performed to date, calculated as set forth below.

Notice Period (days):    Kill Fee (amount):

Confidentiality, Data & Reporting

The parties agree to protect confidential business information and to comply with any data handling obligations agreed in writing. Reporting requirements including cadence and KPIs shall be documented and delivered according to the payment and deliverable schedule.

Reporting Cadence:    Primary KPI(s):

Warranties, Indemnities and Liability

Each party represents that it has the right to enter this Authorization. Agency warrants that it will obtain rights in third-party materials and will not deliver materials that infringe third-party rights. The parties' indemnity obligations shall be governed by the Master Services Agreement or, absent such agreement, as follows: each party indemnifies the other for breaches of its representations and for third-party claims arising from its negligence or willful misconduct.

By checking this box, the signing party acknowledges the warranties and indemnity provisions above.

Approvals and Internal Authorization

The following approvals are required prior to Agency incurring costs. Signatures below indicate authorization to proceed subject to the terms set forth in this form.

Certification

By signing below, the authorized signatories certify that (i) all information provided is accurate, (ii) funds are available and allocated in the stated budget, (iii) the Agency is authorized to engage vendors as necessary to execute the items listed above, and (iv) the parties will perform their obligations in accordance with applicable law and the terms described herein.

I certify the statements above and authorize this purchase as described.

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