Marketing Rebrand Template

MARKETING REBRAND AGREEMENT

This Marketing Rebrand Agreement ("Agreement") is entered into by and between Client Name: and Service Provider Name: (each a "Party" and together the "Parties").

WHEREAS

WHEREAS, Client operates a business offering products and services under existing branding and seeks a comprehensive rebrand to refresh market position, messaging, and visual identity; and

WHEREAS, Service Provider is in the business of providing marketing, creative and brand strategy services and has represented the ability to perform the services described in this Agreement; and

WHEREAS, the Parties desire to set forth the terms under which Service Provider will perform a marketing rebrand project and Client will compensate Service Provider.

SCOPE OF WORK

Service Provider will perform the rebrand services described below. Deliverables, milestones, acceptance criteria, and any third-party costs shall be set forth in the project scope.

PAYMENT TERMS

Client agrees to pay Service Provider for the services and deliverables. All fees are exclusive of any applicable taxes unless otherwise stated.

Late payments shall accrue interest and collection charges as set forth below.

TERM AND TERMINATION

This Agreement commences on Effective Date: and, unless earlier terminated in accordance with this Agreement, continues until End Date: .

Either Party may terminate this Agreement for material breach if the breaching Party fails to cure the breach within Notice Period (days): days after receiving written notice. Either Party may terminate for convenience upon payment of fees for work performed through the termination date.

Upon termination, Service Provider shall deliver all completed deliverables and work in progress, and Client shall pay for all services performed and expenses incurred through the effective termination date.

CONFIDENTIALITY

"Confidential Information" means non-public, proprietary information of either Party disclosed in connection with this Agreement, including business plans, designs, customer lists, pricing, trade secrets, and technical materials. Each Party shall: (a) hold Confidential Information in strict confidence; (b) not disclose Confidential Information to any third party except to employees, contractors or advisors who need the information to perform the obligations under this Agreement and who are bound by confidentiality obligations at least as protective as those herein; and (c) use Confidential Information solely for performance under this Agreement. Confidential Information does not include information that: (i) is or becomes publicly known other than by breach of this Agreement; (ii) was already in a Party's lawful possession; or (iii) is independently developed without use of the other Party's Confidential Information.

Upon termination or at the disclosing Party's request, the receiving Party shall return or securely destroy all confidential materials and certify such return or destruction in writing.

INTELLECTUAL PROPERTY

Unless otherwise agreed in writing, Client shall retain ownership of its pre-existing intellectual property. Service Provider assigns to Client all right, title and interest in and to deliverables produced specifically for Client under this Agreement, subject to Client's full payment of all amounts due. Service Provider may retain and reuse general skills, know-how, techniques and ideas developed in connection with the services, provided no Confidential Information or Client-owned materials are disclosed or used.

NOTICES

GOVERNING LAW; DISPUTE RESOLUTION

This Agreement shall be governed by and construed in accordance with the laws of the State of: without regard to conflict of laws principles. The Parties shall attempt in good faith to resolve disputes by negotiation. If unresolved, disputes shall be resolved by the exclusive jurisdiction of the state and federal courts located in the county of the governing state selected above.

ENTIRE AGREEMENT; AMENDMENT

This Agreement, including any attachments and scopes referenced herein, constitutes the entire agreement between the Parties with respect to the subject matter and supersedes all prior and contemporaneous agreements, proposals, and communications, whether written or oral. Any amendment or modification must be in writing and signed by authorized representatives of both Parties.

SURVIVAL

The obligations of confidentiality, indemnification, payment, intellectual property ownership, and any other provisions which by their nature survive termination shall remain in effect following expiration or termination of this Agreement.

SIGNATURES

Sign Now