Deliverables
Define each marketing output with quantities and delivery dates, including photo counts, listing platforms, and ad creative schedules.
A concise, well-structured proposal reduces disputes, speeds approvals, and clarifies metrics for success. It protects both the property owner and the marketer by documenting scope, timelines, payment terms, and rights to creative assets.
Parties should confirm signing authority and retained records so the executed proposal is enforceable and accessible for audits or disputes.
Define each marketing output with quantities and delivery dates, including photo counts, listing platforms, and ad creative schedules.
Specify KPIs such as inquiries per week, showings, leads, application submissions, and acceptable reporting cadence.
Detail base fees, commissions, reimbursable costs, payment schedule, and any late-payment consequences.
State duration, auto-renewal rules, early termination rights, and notice periods for ending the engagement.
Assign usage rights for photos, videos, and copy; clarify ownership and permitted channels for reuse.
Limitations of liability, insurance requirements, and indemnity clauses protect both parties against third-party claims.
| Field | Configuration |
|---|---|
| Signature Field | Require signer's name and timestamp |
| Initials Field | Place on each page requiring consent |
| Routing Order | Sequential or parallel signer flow |
| Authentication | Email link, SMS code, or stronger KBA |
Verify recipients can open PDFs on mobile and that storage meets your retention and security policies.
Date by which the proposal is sent
Commonly 5–14 business days for review
Planned go-live for marketing activities
Net terms or deposit schedule
Cutoff for scope changes before launch
Client receives proposal and review begins.
Client signs and returns the executed document.
Photos, floor plans, and copy delivered to marketer.
Listings go live and paid ads begin running.
| signNow | DocuSign | Adobe Sign | PandaDoc | HelloSign | |
|---|---|---|---|---|---|
| Starting Price | $8/user/mo | $15/user/mo | $14/user/mo | $19/user/mo | $15/user/mo |
| Free Trial | 7-day free trial | Varies by plan | Varies by plan | Varies by plan | Varies by plan |
| Bulk Send | Yes (Business Premium) | Yes | Yes | Yes | No |
| Audit Trail | Yes | Yes | Yes | Yes | Yes |
| HIPAA Compliant | Yes | Yes | Yes | No | No |