Can I e-sign the keyword list?

Yes. Electronic signatures are generally valid under the ESIGN Act and UETA when parties show intent, consent, attribution, and retention capability. Use an eSignature platform that records an audit trail for evidentiary value.

Do keyword lists need a notary?

No. Notarization is not normally required for marketing deliverables. Use notaries only when contract terms or third-party agreements explicitly require notarized approval.

How should volume estimates be sourced?

Record the specific tool and extraction date next to each volume figure. Consistency and date stamps ensure comparability and make trend analysis reliable.

What if a stakeholder rejects terms?

Track change requests in the notes column, update version numbers, and secure a new signature or approval to maintain an auditable record of the final accepted list.

How long should approvals be retained?

Retain signed approvals for the campaign term plus at least three years; industry-specific rules (HIPAA, tax records) may require longer retention.

Which authentication level is recommended?

Email-based link is sufficient for most marketing approvals. For higher assurance, use SMS codes or stronger multi-factor authentication depending on internal policy.

Electronic Signature
Templates
Marketing
Marketing Sample Keywords

Marketing Sample Keywords

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

MARKETING SAMPLE KEYWORDS

Parties

Brand/Client Name:

Brand Contact

Agency/Creator Name:

Creator Contact

Agreement Date and Term

Effective Date: Term (months):

Campaign Details

Campaign Name Objectives Target Audience Channels

Sample Keywords and Exclusions

Primary Sample Keywords (comma-separated):

Negative / Excluded Keywords

Keyword Match Types Required: Exact Phrase Broad

Deliverables & Schedule

Deliverable Item 1: Deadline:

Deliverable Item 2: Deadline:

Additional Deliverables

Compensation & Payment

Total Fee: $ Payment Schedule:

Milestone Details

Late Payment Interest Rate (annual):

Usage Rights & License

Creator hereby grants Brand a non-exclusive / exclusive (select as applicable) license to use the final keyword lists, text assets, and derivative materials for the Territory and Term set forth below. Territory: Duration:

License Grant Details

FTC Disclosure Compliance

Both parties shall comply with applicable advertising and endorsement disclosure obligations. Creator will include clear and conspicuous disclosures when sample keywords are used in paid placements or sponsored content. Brand confirms any promotional claims provided to Creator are substantiated.

Creator confirms: I will include required disclosures in paid placements and sponsored messaging.

Exclusivity

Exclusive Period (if any): Exclusivity Scope:

Exclusivity Fee (if applicable): $

Termination & Kill Fee

Either party may terminate this Agreement upon written notice of days. If Brand terminates without cause after Creator has commenced work, Brand shall pay a kill fee equal to $ to compensate for work performed and irrevocable commitments.

Intellectual Property & Ownership

Unless otherwise agreed in writing, Creator retains ownership of pre-existing methodologies and underlying intellectual property; Brand acquires the license specified above to use final delivered keyword lists and related assets. Any transfer of copyright or assignment must be set forth in a separate written instrument signed by both parties.

Special IP Provisions

Confidentiality

Each party agrees to hold confidential all non-public business information disclosed in connection with this Agreement and not to use or disclose such information except as necessary to perform the obligations under this Agreement or as required by law. Confidentiality obligations survive termination for a period of .

Representations, Warranties & Indemnification

Each party represents that it has authority to enter this Agreement. Creator warrants that delivered keywords and content will not knowingly infringe third-party rights. Creator shall indemnify and hold harmless Brand from third-party claims arising from Creator's breach of representation, except to the extent caused by Brand's instructions or materials.

Notices

Brand Notices To Creator Notices To

Miscellaneous

Governing Law: The laws of the governing jurisdiction chosen by the parties govern this Agreement. This Agreement constitutes the entire agreement between the parties with respect to its subject matter and supersedes prior discussions. Any amendment must be made in writing and signed by authorized representatives of both parties.

Brand/Client Printed Name:

By:

Date:

Agency/Creator Printed Name:

By:

Date:

What the Marketing Sample Keywords deliverable is

A Marketing Sample Keywords deliverable is a structured list of candidate search terms and related metadata used to plan SEO and paid search campaigns. It typically includes each keyword, search intent classification, estimated monthly volume, competition or difficulty score, suggested match type, recommended landing page, and a CPC estimate where applicable. The document functions both as an internal research artifact and as an approval-ready asset shared with stakeholders, agencies, or vendors for campaign execution and tracking.

Why a clear Marketing Sample Keywords list matters

A concise keyword deliverable aligns teams on targeting, reduces guesswork in campaign setup, and preserves audit-ready records of keyword selection decisions. It makes bidding and landing page planning reproducible while reducing rework during campaign iterations.

Who prepares and reviews Marketing Sample Keywords

Typical contributors include in-house marketers, paid search specialists, and external agencies who assemble and vet keyword lists prior to campaign setup.

Marketing managers and SEO specialists responsible for target lists and strategy alignment.
Paid search or PPC teams who map keywords to bids, match types, and budgets.
Agency account leads and clients who review, approve, and request revisions.

Responsibilities are usually split between research (data collection) and approvals (stakeholder sign-off), so document ownership should be explicit before distribution.

Step-by-step: creating and approving a keyword sample

Follow these sequential steps to gather data, validate relevance, and secure approvals for a campaign-ready keyword list.

01

Collect data: Compile keywords and volume estimates from reliable tools.
02

Classify intent: Tag each keyword with the primary search intent.
03

Map landing pages: Assign the best-fit URL for user intent and conversions.
04

Review & sign: Share the package for stakeholder review and documented approval.

Essential components of a professional keyword deliverable

A complete Marketing Sample Keywords file combines quantitative metrics with qualitative guidance so campaign teams can implement reliably and measure outcomes against baseline assumptions.

Keyword list

A deduplicated roster of candidate keywords organized by theme or ad group, with clear naming conventions and a source column indicating how each term was discovered.

Search intent

A one-line rationale for why a keyword is relevant, labeled Informational, Navigational, Commercial, or Transactional to guide creative and landing page selection.

Volume & trends

Estimated monthly search volume plus a trend indicator or date-stamped data source to show seasonal or recent changes in demand.

Competition & difficulty

A numeric or categorical score reflecting organic difficulty or paid competition to inform bid aggressiveness and prioritization.

CPC estimate

A recommended starting or maximum cost-per-click in USD and any notes on historical performance or industry benchmarks to justify budget.

Implementation notes

Instructions for match type, negative keywords, landing page recommendations, and any required tracking parameters or UTM templates.

Required document metadata and approval fields

Document title: Unique name and date

Prepared by: Full name and role

Version number: Numeric versioning

Approval block: Signature and date

Data source: Tool and extraction date

Notes field: Context or exclusions

How to configure an online workflow for keyword approvals

Set up a simple approval flow so reviewers sign off in order and audit logs capture every decision for traceability.

Field	Configuration
Template name	Save as reusable template for future campaigns
Signer roles	Primary reviewer \| Legal approver \| PPC lead
Authentication	Email link or SMS code for signer verification
Integrations	Map approvals to CRM or project tool

Digital signing and format requirements

Use a platform that supports PDF and DOCX, audit trails, and optional stronger signer authentication to preserve evidentiary value.

File formats: PDF and DOCX preferred
Authentication: Email, SMS, or stronger options
Integrations: CRM and cloud storage

Keep a copy in your content repository and ensure the chosen platform retains tamper-evident records and an audit trail for each signed approval.

Where to send the signed Marketing Sample Keywords file

Routing depends on internal roles; assign final recipients and storage targets so approvals are actionable and discoverable.

PPC manager: Receives final list for bid setup and campaign build
Content team: Receives list for landing page alignment and messaging
Finance: Receives for budgetary sign-off if needed
Document archive: Store signed copy in central repository

Typical eSignature vendor comparison for approving keyword documents

Common vendor options vary by price, enterprise features, and compliance needs. signNow is listed first per comparison convention and pricing reflects typical per-user annual billing tiers.

	signNow	DocuSign	Adobe Sign	PandaDoc	HelloSign
Starting Price	$8/user/mo	$15/user/mo	$14/user/mo	$19/user/mo	$15/user/mo
Free Trial	7-day trial	Varies	Varies	Varies	Varies
Bulk Send	Yes	Yes	Yes	Yes	No
Audit Trail	Yes	Yes	Yes	Yes	Yes
HIPAA Compliant	Yes	Yes	Yes	No	No

Typical timelines and milestones for preparing keyword samples

Create a predictable schedule so research, review, and approvals align with campaign launch dates and media buying windows.

Initial research:

1 week to collect data and draft candidate lists

Internal review:

2–3 business days for stakeholder feedback

Revisions:

Allow 1–2 rounds, 2–4 business days each

Final approval:

1–3 business days for sign-off depending on approver availability

Campaign launch:

Schedule at least 48–72 hours after approval for technical setup

Common mistakes when preparing Marketing Sample Keywords

Over-reliance on volume alone; ignoring intent and landing page relevance leads to poor conversion rates.
Failing to deduplicate or normalize terms which causes wasted ad spend and reporting confusion.
Not documenting sources or dates for volume estimates, making later comparison or optimization unreliable.
Missing stakeholder alignment on goals (awareness vs conversion) so keyword selection mismatches campaign objectives.

Risks and consequences of incorrect or incomplete keyword packages

Wasted ad spend: Higher costs and lower ROI

Poor quality score: Reduced ad visibility and higher CPCs

Compliance risk: Regulated industries may face review

Contract disputes: Ambiguous approvals can cause vendor conflicts

Reporting errors: Inaccurate baselines distort performance analysis

Operational delays: Late approvals can miss buying windows

Practical scenarios showing how keyword samples are used

Two concise examples demonstrate agency and in-house workflows and the role of documented approvals in execution.

Agency example

An agency compiles a 500-term list for a retail client with segmentation by category and intent.

They include CPC estimates and landing page pairs.
The client used the signed package to onboard programmatic buyers and reconcile initial performance against the documented baseline, preventing scope creep and clarifying campaign KPIs.

In-house example

A marketing team prepares a 150-term list before a seasonal push and tags high-priority transactional keywords.

The list includes expected conversion pages.
After internal approvals, the paid search team launched within 48 hours and used the documented list to attribute early sales, accelerating budget reallocation.

FAQs and troubleshooting for Marketing Sample Keywords

Answers to common questions about format, approvals, electronic signatures, and retention for keyword deliverables.

Need help? Contact support

Can I e-sign the keyword list?
Yes. Electronic signatures are generally valid under the ESIGN Act and UETA when parties show intent, consent, attribution, and retention capability. Use an eSignature platform that records an audit trail for evidentiary value.
Do keyword lists need a notary?
No. Notarization is not normally required for marketing deliverables. Use notaries only when contract terms or third-party agreements explicitly require notarized approval.
How should volume estimates be sourced?
Record the specific tool and extraction date next to each volume figure. Consistency and date stamps ensure comparability and make trend analysis reliable.
What if a stakeholder rejects terms?
Track change requests in the notes column, update version numbers, and secure a new signature or approval to maintain an auditable record of the final accepted list.
How long should approvals be retained?
Retain signed approvals for the campaign term plus at least three years; industry-specific rules (HIPAA, tax records) may require longer retention.
Which authentication level is recommended?
Email-based link is sufficient for most marketing approvals. For higher assurance, use SMS codes or stronger multi-factor authentication depending on internal policy.

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