Can this agreement be signed electronically?

Yes. Electronic signatures are enforceable under the federal ESIGN Act (15 U.S.C. ch. 96) and by UETA in most states. Ensure intent to sign, consent to electronic transactions, attribution of the signature, and reliable record retention to meet the ESIGN four-prong test.

When is a consumer disclosure required?

If the agreement governs consumer-facing financial or healthcare transactions, follow ESIGN disclosure rules that explain the right to a paper record, the consumer's ability to access electronic records, and procedures to withdraw consent.

Is notarization necessary for enforcement?

Most commercial marketing agreements do not require notarization. Notarization may be used for extra authentication or where state law or internal policy requires it. Remote Online Notarization (RON) has state-specific requirements and is permitted in many states with identity-proofing.

How do I amend a signed agreement?

Amendments should be written, signed by authorized parties, and reference the original agreement. Use an amendment addendum that cites the executed agreement date and clearly states changed clauses and effective date.

How can a party cancel or revoke authorization?

Cancellation clauses should specify notice periods and wind-down obligations. For revoking account access, follow the platform's access-control procedures and document the change in writing to avoid billing disputes.

How long must executed copies be retained?

Retain executed agreements and audit trails per regulatory baselines: at least three years for tax records (IRC §6501(a)) and six years for HIPAA-covered records (45 CFR §164.530(j)), or longer if state law or litigation risk requires.

Electronic Signature
Templates
Marketing
Marketing Search Ads Agreement

Marketing Search Ads Agreement

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

MARKETING SEARCH ADS AGREEMENT

Parties and Effective Date

This Marketing Search Ads Agreement (the "Agreement") is entered into by and between:

Brand / Client Name: Brand / Client Address: Primary Client Contact (name, title, email / phone): Agency Name: Agency Address: Primary Agency Contact (name, title, email / phone):

Effective Date: . The Agency will provide search advertising management and related services under the terms set forth below.

Campaign Specifications

Campaign Name: Campaign Objectives: Target Audience:

Campaign Dates: Start: End: .

Channels / Networks (select all that apply):

Google Search Bing / Microsoft Search Shopping Ads Display Network Remarketing Performance Max

Other Channels (describe):

Deliverables and Deadlines

The Agency will deliver the following items in accordance with the schedule below. All delivery dates are subject to timely receipt of Client materials and approvals.

Deliverable 1 - Description:

Format: Quantity: Due:

Deliverable 2 - Description:

Format: Quantity: Due:

Additional Deliverables / Notes:

Budget, Compensation and Billing

Client agrees to pay Agency as follows:

Management Fee (amount): Payment Schedule / Terms:

Media Spend Budget (platform ad spend) to be paid by: Client Agency (invoiced to Client) If Agency pays platform costs on behalf of Client, Agency will invoice Client for reimbursement:

Invoicing Address & Payment Remittance Instructions:

Reporting, Optimization and Performance

Agency will provide performance reports and optimization activity as set forth below. Reports are delivered subject to normal data attribution limitations of advertising platforms.

Reporting Cadence: Primary KPIs / Targets:

Usage Rights, Ownership and License

Subject to Client's payment of all fees owed, Agency grants Client a non-exclusive, worldwide license to use campaign assets for the Campaign during the Term, except as otherwise agreed below. Ownership of original creative and underlying intellectual property is governed as follows:

Ownership of Created Assets: License Duration for Creative / Ad Copy:

FTC Disclosure and Compliance

Each party shall comply with all applicable advertising, consumer protection and platform policies, including disclosure obligations for sponsored content and endorsements.

Agency represents that it will ensure any required advertising disclosures are clear and conspicuous. Client confirms responsibility for truthfulness of product claims and for providing substantiation. Compliance acknowledgment: Acknowledged

Required Disclosure Language (if any):

Exclusivity

Client requests exclusivity for the Campaign. If exclusivity is selected, the parties agree the scope and fee are as follows.

Exclusivity Scope / Restrictions: Exclusivity Fee / Kill Fee:

Term and Termination

The Agreement commences on the Effective Date and continues until the Campaign End Date, unless earlier terminated in accordance with this section.

Termination for Convenience - Notice Period: Termination for Cause: Kill Fee on Early Termination (if any):

Confidentiality, Representations and Indemnities

Confidential Information Handling: Client Representations (e.g., rights to use assets, truthfulness of claims): Indemnification:

Limitation of Liability and Insurance

Except for breaches of confidentiality, gross negligence, or willful misconduct, neither party will be liable to the other for consequential, incidental, or punitive damages. The parties' aggregate liability for direct damages arising from this Agreement will not exceed the total fees paid under this Agreement in the three months preceding the claim.

Insurance Requirements (if any):

Governing Law, Dispute Resolution and Miscellaneous

Governing Law: Dispute Resolution: Assignment: Amendment:

Signatures

Brand / Client - Print Name:

By:

Date:

Agency - Print Name:

By:

Date:

What a Marketing Search Ads Agreement Covers

A Marketing Search Ads Agreement is a contract that defines the working relationship between an advertiser and a service provider for paid search campaigns. It specifies scope of services (keyword strategy, bid management, creative assets, landing pages), campaign budgets and billing mechanics, key performance indicators (impressions, clicks, conversions), reporting cadence, platform account access, and ownership of creative and data. The agreement also sets termination rights, indemnities, confidentiality, and dispute-resolution procedures so both parties understand responsibilities for ad spend, compliance with platform policies, and remedies for poor performance or billing disputes.

Why formalizing search ad services matters

A clear Marketing Search Ads Agreement reduces ambiguity about spend, responsibilities, and KPIs. It protects budgets and brand assets, clarifies reporting and measurement, and creates contractual remedies for disputes. Properly drafted terms also document consent for account access and data sharing, which helps with vendor onboarding and audit readiness.

Who typically prepares and signs this agreement

In-house marketing teams, digital agencies, and procurement or legal stakeholders commonly prepare, review, and sign Marketing Search Ads Agreements to align campaign goals and controls.

In-house marketing teams — approve scope, KPIs, and campaign budgets during onboarding
Digital advertising agencies — deliver strategy, bid management, creative, and reporting services
Procurement and legal teams — negotiate terms, limit liability, and confirm payment schedules

The same document also serves as the governance record for finance and compliance teams that reconcile invoices, budgets, and platform access permissions.

Signing authority and typical signers

Marketing Director

Often authorized to approve campaign budgets and operational terms. Responsible for assigning KPIs, granting platform access, and escalating spend or performance issues. Their signature confirms budget authority and acceptance of ongoing reporting and optimization responsibilities between parties.

Agency CEO

Signs on behalf of the agency when contractual commitment to deliver services and accept liability is required. Responsible for contractual warranties, supplier subcontracting, and ensuring staff have access to necessary platform tools and tracking pixels.

Security and compliance considerations for signatures and storage

Encryption: AES-256 at rest

Transport Security: TLS 1.2/1.3 in transit

HIPAA BAA: BAA available if required

ESIGN and UETA: Compliant with ESIGN and UETA

SOC 2: SOC 2 Type II certified

ISO 27001: ISO 27001 certified

Key risks and contractual penalties to watch

Budget Overruns: Client liable for spend unless cap defined

Campaign Suspension: Platform policy breaches can pause ads

IP Infringement: Unlicensed creatives expose parties to claims

Data Privacy: Improper PII use may trigger violations

Late Payment: Late fees or pause of services

Incorrect Billing: Disputes delay campaign services

Common preparation errors to avoid

Leaving KPIs vague or unmeasurable creates disputes over performance and fee triggers, complicating optimization incentives and renewal decisions.
Not defining a clear monthly budget cap or approval process risks unexpected overspend on platform charges and third-party media fees.
Failing to include platform access credentials and permission levels delays campaign setup and prevents timely troubleshooting for tracking or billing issues.
Omitting reporting frequency and format leads to misaligned expectations about metrics, data sources, and the method of calculating conversions or ROAS.

Step-by-step: completing the agreement before launch

Follow these sequential tasks to prepare, review, and finalize a Marketing Search Ads Agreement prior to campaign activation.

01

Prepare Document: Populate scope, platforms, dates, and budget caps
02

Define KPIs: Set measurable metrics, attribution, and reporting rules
03

Confirm Access: Provide platform credentials or request account linking
04

Sign and Store: Obtain signatures and archive executed copy

Typical e-signing flow for the agreement

Electronic signing streamlines execution and preserves a time-stamped audit trail for later verification and dispute resolution.

Upload Document: Prepare PDF or DOCX with fillable fields
Add Signers: Assign roles and signature order as needed
Send for Signature: Deliver via email link or secure invite
Store Record: Save signed copy and audit trail

Recommended digital workflow settings

Configure authentication, reminders, and conditional fields to reduce signer friction and ensure accurate execution.

Field	Configuration
Authentication Method	Email link or SMS code for signer identity
Automatic Reminders	Enable two reminders at 48-hour intervals
Conditional Fields	Show budget fields only if billed by vendor
Bulk Send	Use for multi-client standardized agreements

Technical and integration considerations

Check integrations, file formats, and signer authentication before sending the Marketing Search Ads Agreement electronically to avoid delays.

Integrations: Salesforce, NetSuite, Google Workspace supported
File types: PDF and DOCX formats accepted
Authentication: Email, SMS, or two-factor options

Key timing items to include in the agreement

Specify critical dates and recurring cycles so both parties have a shared calendar for acceptance, billing, and renewal.

Proposal Acceptance Deadline:

Date by which client must sign to lock pricing

Campaign Start Date:

First day ads may be launched on platforms

Billing Cycle:

Monthly or advance billing periods and due dates

Reporting Cadence:

Weekly or monthly performance reports and formats

Renewal Notice:

Minimum days required for non-renewal or change

Milestones from negotiation to ongoing optimization

Track progress with milestone stages that move from contract negotiation through launch and into active optimization and reporting.

01

Negotiation

Finalize scope, fees, KPIs, and legal terms

02

Execution

Parties sign and exchange platform access

03

Launch

Activate campaigns and begin billing

04

Optimization & Reporting

Ongoing adjustments based on agreed KPIs

Essential clauses for a professional agreement

A thorough Marketing Search Ads Agreement contains specific clauses that allocate risk, define deliverables, and set expectations for performance, billing, and data handling.

Scope of Services

Describe platform coverage, campaign types, and exact deliverables including keyword strategy, creative requirements, bid management, A/B testing responsibilities, and any excluded services to avoid scope creep.

Budget and Billing

State monthly budgets, invoicing schedules, payment methods, responsibility for platform ad spend, and any client prepayment or replenishment triggers to control overspend.

Performance KPIs

Define measurable metrics, attribution windows, reporting sources, baseline benchmarks, and how bonuses or penalties relate to achieving specified conversion, CPL, or ROAS targets.

Data & Tracking

Address tracking pixel placement, access to analytics, ownership of conversion data, and permitted use of behavioral or PII data in compliance with applicable privacy law.

IP and Creative

Clarify ownership or license of ad creative, trademarks, and landing page content; include approvals workflow and indemnity for third-party IP claims.

Termination and Liability

Set termination for convenience and cause, notice periods, refund or wind-down obligations for active spend, and liability caps or exclusions for consequential damages.

Real-world examples of electronic agreement use

These short cases illustrate how eSigning and templates reduce friction when executing vendor or agency search-ad contracts.

Optica Ventures — Brian Fitzgibbons

Optica Ventures adopted eSignature workflows to accelerate vendor contract turnaround across markets.

Simplified for customers and staff.
"The interface is simple and easy-to-use for our team; more importantly, it is just as easy for our customers." The faster execution reduced delays and administrative follow-up.

Tech Data — Bob Dutkowsky

Tech Data standardized digital agreements for internal and external customers to improve speed to revenue.

Streamlined internal approvals.
"Tech Data uses airSlate SignNow to improve our internal and external customer service while increasing our speed to revenue." The template reduced manual routing and approval timeframes.

Frequently asked questions about signing and enforcing the agreement

Answers to commonly raised questions about e-signature legality, notarization, amendments, revocation, storage, and dispute support for Marketing Search Ads Agreements.

Need help? Contact support

Can this agreement be signed electronically?
Yes. Electronic signatures are enforceable under the federal ESIGN Act (15 U.S.C. ch. 96) and by UETA in most states. Ensure intent to sign, consent to electronic transactions, attribution of the signature, and reliable record retention to meet the ESIGN four-prong test.
When is a consumer disclosure required?
If the agreement governs consumer-facing financial or healthcare transactions, follow ESIGN disclosure rules that explain the right to a paper record, the consumer's ability to access electronic records, and procedures to withdraw consent.
Is notarization necessary for enforcement?
Most commercial marketing agreements do not require notarization. Notarization may be used for extra authentication or where state law or internal policy requires it. Remote Online Notarization (RON) has state-specific requirements and is permitted in many states with identity-proofing.
How do I amend a signed agreement?
Amendments should be written, signed by authorized parties, and reference the original agreement. Use an amendment addendum that cites the executed agreement date and clearly states changed clauses and effective date.
How can a party cancel or revoke authorization?
Cancellation clauses should specify notice periods and wind-down obligations. For revoking account access, follow the platform's access-control procedures and document the change in writing to avoid billing disputes.
How long must executed copies be retained?
Retain executed agreements and audit trails per regulatory baselines: at least three years for tax records (IRC §6501(a)) and six years for HIPAA-covered records (45 CFR §164.530(j)), or longer if state law or litigation risk requires.

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