Marketing SEO Audit Proposal

MARKETING SEO AUDIT PROPOSAL

PARTIES

Client Name:   Primary Contact:

Agency Name:   Primary Contact:

CAMPAIGN DESCRIPTION

Organic Search    Local SEO    Technical SEO    Content Strategy    Backlink Profile    Other:

SCOPE OF WORK & DELIVERABLES

The Agency will conduct the following audits and provide deliverables as specified. Each deliverable will include a written findings report and prioritized recommendations unless otherwise noted.

Technical SEO Audit — Scope and notes:

Deadline:

On‑page Content & HTML Audit — Scope and notes:

Deadline:

Content Audit & Gap Analysis — Scope and notes:

Deadline:

Backlink Profile Audit — Scope and notes:

Deadline:

Keyword Research & Prioritization — Scope and notes:

Deadline:

Competitor Benchmarking Report — Scope and notes:

Deadline:

COMPENSATION & PAYMENT

Client agrees to pay the Agency the fees described below in consideration for the Scope of Work.

Deposit Required:   Net Payment Terms:

Late payments shall incur interest at a rate of on outstanding balances, plus reasonable collection costs.

USAGE RIGHTS & INTELLECTUAL PROPERTY

By default, the Agency grants the Client a non-exclusive, perpetual, worldwide license to use the final audit report and accompanying recommendations for Client's internal business purposes. Select alternative below if different ownership is required.

Non‑exclusive, perpetual, worldwide license to Client (default)

Assign full ownership of deliverables to Client (additional fee may apply; specify below)

CONFIDENTIALITY

Each party will treat all materials and information disclosed by the other party that are marked confidential or reasonably should be understood to be confidential as proprietary. Confidential information excludes information that is public, rightfully received from a third party, independently developed, or required to be disclosed by law. Confidential materials provided for the audit will be used solely for performance of the Scope of Work.

EXCLUSIVITY

If Client requires exclusivity for the Agency's services in the specified market or vertical, select and define the scope and duration below. Unless agreed and paid for, Agency retains the right to perform services for other clients.

Exclusivity required — define scope and duration:

TERMINATION & KILL FEE

Either party may terminate this Proposal for convenience upon written notice. If Client terminates after work has commenced, Client shall pay for work performed and reasonable wind‑down costs as set out below.

Notice Period (days):

WARRANTIES & LIMITATION OF LIABILITY

Agency warrants that services will be performed in a professional manner consistent with industry standards. Agency does not warrant specific rankings or traffic outcomes. Except for willful misconduct, Agency's aggregate liability for claims arising from this Proposal shall be limited to fees paid by Client to Agency under this Proposal. Neither party shall be liable for indirect, incidental or consequential damages.

COMPLIANCE & FTC DISCLOSURE

Both parties acknowledge obligations under advertising and endorsement laws. If recommendations include paid placements, endorsements, or third‑party content, Client is responsible for appropriate disclosures and compliance with applicable advertising laws and guidelines.

Client acknowledges responsibility to ensure disclosures for paid endorsements and sponsored content are clear, conspicuous and compliant with applicable law.

ADDITIONAL TERMS

Any modifications or additions to this Proposal must be made in writing and signed by authorized representatives of both parties. This Proposal, together with any executed statement of work or attachments, constitutes the entire agreement between the parties with respect to the subject matter herein and supersedes prior proposals and communications.

ACCEPTANCE

By signing below, Client and Agency each represent they have authority to bind the party for which they sign, and they accept the terms and conditions set forth in this Marketing SEO Audit Proposal.

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