Can this proposal be signed electronically?

Yes. Electronic signatures are legally enforceable in the United States under the ESIGN Act (15 U.S.C. §7001) and UETA in most states, provided the signature shows intent, consent, attribution, and records can be retained.

Who should sign on behalf of a company?

An authorized officer, director, or person with delegated signing authority should sign. Keep a signed delegation or corporate resolution when the signer is not a named officer to avoid enforceability questions.

When is notarization required?

Notarization is rarely required for standard marketing proposals; certain related documents (power of attorney, deeds) may require notarization. Check state rules when an agreement must be notarized or executed remotely.

How do I change scope after signing?

Document scope changes using a written amendment or change order signed by both parties specifying additional fees, new timelines, and revised acceptance criteria to avoid disputes.

How do I revoke or cancel an executed proposal?

Revocation depends on contract terms; follow termination clauses and notice periods in the agreement. Immediate cancellation may trigger termination fees or liabilities defined in the contract.

How long should I keep the executed proposal?

Retain for the contract term plus recommended retention periods: minimum three years for tax purposes (IRC §6501) and up to six years for HIPAA-covered records (45 CFR §164.530(j)); state requirements may extend these periods.

Electronic Signature
Templates
Marketing
Marketing SEO & Google Ads Proposal

Marketing SEO & Google Ads Proposal

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

MARKETING SEO & GOOGLE ADS PROPOSAL

Parties

Brand/Client Name:

Brand/Client Contact Information Agency/Creator Name Agency Contact Information

Campaign Overview

Campaign Name:

Campaign Summary / Objectives

Target Audience:

Primary Channels:

Proposed Campaign Start Date: Proposed End Date:

Deliverables & Scope of Work

The Agency will provide the following deliverables, described with format, quantity and delivery timelines. Unless otherwise agreed in writing, all deliverables are subject to the acceptance procedure set forth in this proposal.

Deliverable 1 — SEO

Quantity / Frequency: Format: Delivery Deadline:

Deliverable 2 — Google Ads

Quantity / Frequency: Format: Delivery Deadline:

Additional Work / Ongoing Services

Compensation & Payment

Client agrees to pay Agency the fees specified below in consideration for the deliverables and services described above. Fees are exclusive of taxes and third-party ad spend unless otherwise stated.

Total Fee Payment Schedule / Milestones

Third-Party Ad Spend Handling:

Late Payment Fee:

Usage Rights & License

Agency grants Client a license to use final delivered materials as set forth below. Unless expressly assigned in writing, Agency retains ownership of pre-existing tools, methodologies, scripts, models and non-client-specific intellectual property.

License Grant (scope)

Territory: Duration:

Exclusive Rights Requested

FTC Disclosure Compliance

Both parties acknowledge that content produced under this engagement that relates to endorsements, reviews, or sponsored content must comply with applicable disclosure laws and guidelines. Agency will identify any materials requiring disclosures and will coordinate with Client to ensure proper, conspicuous disclosure in each applicable channel.

Client acknowledges responsibility to review and approve disclosure language for influencer or sponsored content prior to publication.

Reporting, KPIs & Acceptance

Reporting Frequency Key Performance Indicators (KPIs)

Acceptance: Deliverables shall be deemed accepted if Client does not provide written notice of rejection within seven (7) calendar days of delivery. Rejection notices must specify deficiencies in reasonable detail.

Termination & Kill Fee

Either party may terminate this Agreement for convenience upon written notice to the other party. Termination for cause may occur for material breach if such breach is not cured within the time specified below.

Notice Period for Termination:

Kill Fee (if terminated for convenience after work begun):

Termination for Cause — Cure Period and Remedies

Intellectual Property & Ownership

Ownership of final deliverables and any pre-existing Agency materials is addressed as follows. Unless expressly transferred in a signed written instrument, Agency retains ownership of pre-existing intellectual property, tools, and methodologies.

Client to receive assignment of copyright in final deliverables upon full payment

Agency retains ownership of pre-existing tools, code, algorithms, and templates; Client receives a limited license to use deliverables for stated purposes

Confidentiality

Each party shall keep confidential all non-public information disclosed in connection with this engagement and shall not use such information except to perform obligations under this Agreement. Confidential information does not include information that is or becomes publicly available through no fault of the receiving party.

Warranties, Indemnity & Limitation of Liability

Agency represents that it will perform services in a professional manner consistent with industry standards. Except as expressly provided herein, services are provided "as is" and Agency disclaims all other warranties. Client will indemnify Agency for claims arising from Client-provided materials or instructions. Neither party will be liable to the other for consequential damages; aggregate liability will be limited to the fees paid in the preceding six (6) months, except for claims arising from willful misconduct or gross negligence.

Governing Law & Dispute Resolution

This Agreement shall be governed by the laws of the jurisdiction specified below. Parties will first attempt to resolve disputes through good faith negotiation; unresolved disputes shall proceed to mediation and, if mediation fails, binding arbitration unless the parties agree otherwise in writing.

Governing Law (State/Country):

Dispute Resolution Preference:

Miscellaneous

Entire Agreement: This proposal, when executed by both parties, constitutes the entire agreement with respect to the subject matter and supersedes prior proposals or agreements. Any amendments must be in writing and signed by authorized representatives of both parties.

Acceptance

By signing below, the undersigned parties represent and warrant that they have the authority to enter into this Agreement and accept the terms, scope, compensation and schedules contained herein.

Brand/Client — Printed Name:

Agency/Creator — Printed Name:

By:

Date:

What the Marketing SEO & Google Ads Proposal Is

A Marketing SEO & Google Ads Proposal is a written agreement that outlines scope, deliverables, timelines, pricing, and responsibilities for search engine optimization and paid search (Google Ads) services. It combines strategic objectives, proposed tactics, performance targets (KPIs), reporting cadence, and legal terms such as payment schedule, intellectual property allocation, confidentiality, and termination. Proposals may include a statement of work (SOW), budget breakdown, milestone schedule, and acceptance criteria. When signed, the proposal forms a binding commercial agreement between the marketing provider and client, subject to applicable electronic signature and contract law.

Why a Clear Proposal Matters

A clear, detailed proposal aligns expectations, reduces disputes, and documents measurable objectives and deliverables. It provides a reference for scope changes, billing, and performance measurement while supporting enforceability when properly executed under U.S. e-signature law.

Who Typically Creates or Signs This Proposal

Common originators include marketing agencies, in-house marketing leaders, consultants, and independent contractors who prepare the proposal for prospective clients.

Marketing Agencies and Consultants: Agency account leads and strategists prepare scope, budgets, and SOW details for client approval.
In-House Marketing Teams: Marketing managers and procurement coordinate internal approval before engaging external ad spend or vendor agreements.
Small Business Owners: Owners or authorized officers review scope, pricing, and campaign KPIs before accepting managed services.

Signature authority typically rests with an authorized company officer or an individual expressly delegated power to bind the organization.

Essential Components of a Professional Proposal

A complete proposal combines commercial, operational, and legal elements so both parties can begin work with a shared understanding of expectations.

Scope

Detailed description of SEO tasks, Google Ads campaigns, targeting, deliverables, and exclusions to avoid scope creep and disputes.

Deliverables

Specific outputs, formats, and acceptance criteria such as optimized pages, ad creatives, keyword lists, and monthly performance reports.

Timeline

Milestones and launch dates for audits, campaign setup, optimization cycles, and reporting cadence tied to measurable KPIs.

Pricing

Fee structure (fixed, retainer, performance-based), invoicing schedule, reimbursable expenses, and any ad-spend billing mechanics.

Legal Terms

Payment terms, indemnities, IP ownership, confidentiality, termination, limitation of liability, and governing law selection.

Measurement

KPIs, baseline metrics, reporting frequency, data sources, and definitions to ensure consistent performance assessment.

Step-by-Step: Preparing and Finalizing the Proposal

Follow these steps to prepare, review, and execute a compliant Marketing SEO & Google Ads Proposal.

01

Draft Scope: Define specific SEO and Ad tasks and exclusions.
02

Estimate Costs: Calculate fees, ad spend handling, and invoicing schedule.
03

Add Legal Terms: Include payment, IP, confidentiality, termination, and governing law.
04

Sign and Store: Obtain authorized signatures and preserve the executed file securely.

Customizing the Proposal Workflow Online

Configure digital workflow settings to streamline routing, authentication, and integrations when sending the proposal for signature.

Field	Configuration
Upload Source	Accept PDF/DOCX from Google Workspace or local upload.
Signature Type	Allow typed, drawn, or cryptographic signature per document needs.
Authentication	Choose email link, SMS code, or KBA for signer verification.
Routing	Set signing order, parallel or sequential approval flow.

Typical Submission and Approval Flow

This is a common path from proposal creation to finalized agreement.

Create Document: Draft proposal and attach SOW and budget exhibits.
Place Fields: Insert signature, initial, and date fields where required.
Send to Signers: Dispatch via email link or secure signing portal.
Capture Audit Trail: System records timestamps, IPs, and authentication events.

Technical Requirements for Digital Signing and Delivery

Ensure your chosen signing platform supports common integrations, secure transport, and the document formats you use.

Supported Formats: PDF, DOCX, and editable HTML
Integrations: Salesforce, Google Workspace, NetSuite
Authentication: Email, SMS, or KBA options

Confirm platform encryption, audit trail fidelity, and any required compliance options (for example HIPAA BAA) before sending the proposal for signature.

Key Dates and Timing Expectations

Common timing items to include so both parties know expectations for acceptance, launch, and reporting.

Proposal Expiration:

Set an acceptance window, e.g., 30 days from proposal date.

Campaign Kickoff:

Define start date once agreement and initial payment are received.

Deliverable Schedule:

Specify dates for audits, content delivery, and campaign setup.

Reporting Frequency:

State monthly or weekly reporting cadence and report delivery day.

Payment Due Dates:

List invoicing cadence and net payment terms (e.g., Net 30).

Common Mistakes to Avoid

Vague scope language that omits exclusions, causing disputes over additional work and billing.
Unclear billing terms or ad-spend pass-through mechanics leading to invoicing disagreements and delayed payments.
Missing acceptance criteria or performance definitions that make measuring campaign success subjective.
Using an unauthorized signer or failing to document delegated signature authority, risking enforceability.

Practical Risks and Legal Consequences

Contract Ambiguity: May trigger disputes and costly litigation

Unauthorized Signing: Agreement may be invalid if signer lacked authority

Privacy Violations: HIPAA or consumer data breaches can incur fines

Tax Withholding: Incorrect vendor classification can trigger IRS penalties

Missed Deadlines: Delayed deliverables may incur liquidated damages

Invoice Errors: Disputed charges slow payment and cash flow

Selected eSignature Pricing and Feature Comparison

Comparative view of common vendor starting prices and select features for eSignature platforms; signNow appears first per vendor ordering rules.

	signNow	DocuSign	Adobe Sign	PandaDoc	HelloSign
Starting Price	$8/user/mo	$15/user/mo	$14/user/mo	$19/user/mo	$15/user/mo
Free Trial	7-day trial	Varies by vendor	Varies by vendor	Varies by vendor	Varies by vendor
Bulk Send	Yes	Yes	Yes	Yes	No
Audit Trail	Yes	Yes	Yes	Yes	Yes
HIPAA Compliant	Yes	Yes	Yes	No	No
Envelope Cap	No cap	100 envelopes/user/year	Varies by plan	Varies by plan	Varies by plan

Security and Compliance Considerations

Encryption: TLS 1.2/1.3 in transit; AES-256 at rest

Audit Trail: Tamper-evident logs with timestamps and IP

Certifications: SOC 2 Type II, ISO 27001

Privacy Laws: GDPR and CCPA compliance options

Regulated Standards: 21 CFR Part 11 and HIPAA (BAA required)

Accessibility: WCAG 2.0 Level AA support

Real-World Examples

Two brief examples show how providers document outcomes and operational details in signed proposals.

Optica Ventures

Agency streamlined onboarding with a single proposal and SOW

Reduced time-to-launch by consolidating approvals
The executed proposal governed scope, reporting cadence, and payment terms, enabling predictable monthly deliverables and fewer scope disputes.

Martin Properties

Local business used a signed proposal for paid search management

Clarified ad-spend pass-through billing
The agreement specified transparent invoicing, KPI thresholds for campaign adjustments, and termination notice, which improved client–vendor alignment.

Frequently Asked Questions

Answers to common legal, technical, and operational questions about preparing and executing a Marketing SEO & Google Ads Proposal.

Need help? Contact support

Can this proposal be signed electronically?
Yes. Electronic signatures are legally enforceable in the United States under the ESIGN Act (15 U.S.C. §7001) and UETA in most states, provided the signature shows intent, consent, attribution, and records can be retained.
Who should sign on behalf of a company?
An authorized officer, director, or person with delegated signing authority should sign. Keep a signed delegation or corporate resolution when the signer is not a named officer to avoid enforceability questions.
When is notarization required?
Notarization is rarely required for standard marketing proposals; certain related documents (power of attorney, deeds) may require notarization. Check state rules when an agreement must be notarized or executed remotely.
How do I change scope after signing?
Document scope changes using a written amendment or change order signed by both parties specifying additional fees, new timelines, and revised acceptance criteria to avoid disputes.
How do I revoke or cancel an executed proposal?
Revocation depends on contract terms; follow termination clauses and notice periods in the agreement. Immediate cancellation may trigger termination fees or liabilities defined in the contract.
How long should I keep the executed proposal?
Retain for the contract term plus recommended retention periods: minimum three years for tax purposes (IRC §6501) and up to six years for HIPAA-covered records (45 CFR §164.530(j)); state requirements may extend these periods.

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