Marketing SEO Plan

MARKETING SEO PLAN

This Marketing SEO Plan (the "Plan") is entered into by and between Client Name: and Service Provider Name: (each a "Party" and together the "Parties").

WHEREAS

WHEREAS, Client operates a business and seeks to improve organic search visibility, keyword rankings, and website traffic through search engine optimization services; and

WHEREAS, Service Provider represents that it has the professional expertise, personnel and resources to deliver SEO services, including technical optimization, on-page and off-page optimization, content strategy and performance reporting; and

WHEREAS, the Parties desire to set forth the scope, deliverables, payment terms, confidentiality obligations, and other terms governing the provision of SEO services as described in this Plan.

SCOPE OF WORK

Services to be performed by Service Provider shall include, at minimum: technical SEO audit and remediation, keyword research and targeting, content recommendations and support, on-page optimization, backlink strategy and outreach, local SEO (if applicable), analytics configuration, and monthly performance reporting. Specific tasks and responsibilities are set out in the Deliverables and Responsibilities sections below.

DELIVERABLES & MILESTONES

Deliverable 1 — Technical SEO Audit: Description:

Due Date:

Deliverable 2 — Content & On‑Page Implementation: Description:

Due Date:

Deliverable 3 — Link Development & Reporting: Description:

Due Date:

PAYMENT TERMS

All fees are exclusive of taxes. Service Provider may suspend services if invoices are unpaid beyond the agreed invoice due period after written notice. Client shall reimburse reasonable collection costs for delinquent payments.

TERM AND TERMINATION

Start Date:     End Date:

Either Party may terminate for material breach if the breaching Party fails to cure within the notice period. Termination will not relieve Client of obligations to pay for services performed and expenses incurred through the effective date of termination. Upon termination, Service Provider shall deliver completed deliverables and Client shall pay any outstanding fees within the invoice terms.

CONFIDENTIALITY

Each Party will treat as confidential all non-public business information disclosed by the other Party in connection with this Plan ("Confidential Information"). Confidential Information does not include information that is or becomes publicly known through no breach of this Plan, was rightfully received from a third party without restriction, or is independently developed without use of the other Party's Confidential Information. Each Party shall use Confidential Information solely to perform its obligations under this Plan and shall not disclose it except to employees, contractors or advisors with a need to know, subject to substantially similar confidentiality obligations.

INTELLECTUAL PROPERTY

Subject to full payment of all fees, Service Provider assigns to Client all right, title and interest in and to deliverables specifically created for Client under this Plan. Service Provider retains ownership of pre-existing methodologies, tools, templates and proprietary processes used to deliver the services. The Parties shall execute additional instruments reasonably necessary to perfect assignment of deliverables if requested.

REPORTING & PERFORMANCE METRICS

RESPONSIBILITIES

GOVERNING LAW

This Plan shall be governed by and construed in accordance with the laws of the state of without regard to conflict of law principles. The Parties submit to the exclusive jurisdiction of the state and federal courts located in that state for disputes arising under this Plan.

ENTIRE AGREEMENT

This Plan, together with any appendices, statements of work, and attachments expressly incorporated herein, constitutes the entire agreement between the Parties with respect to the subject matter and supersedes all prior and contemporaneous agreements, proposals, or understandings, whether written or oral. Any amendments must be in writing and signed by authorized representatives of both Parties.

MISCELLANEOUS PROVISIONS

Liability Cap: Except for willful misconduct or gross negligence, each Party’s aggregate liability under this Plan shall be limited to the total fees paid by Client to Service Provider under this Plan during the twelve (12) month period preceding the claim. Neither Party shall be liable for indirect, incidental, consequential or punitive damages.

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