Marketing SEO Scope of Work

MARKETING SEO SCOPE OF WORK

This Scope of Work (SOW) is made effective as of Effective Date: by and between Client Name: ("Client") and Agency Name: ("Agency"). This SOW incorporates and is governed by the terms of the accompanying Marketing Services Agreement between the parties and sets forth the specific SEO services to be provided.

1. Campaign Overview

Campaign Name:

Primary Channels:

2. Scope of Services & Deliverables

The Agency will provide the following SEO services and deliverables. Deliverables include content, technical, and reporting items as listed below. Timelines represent target delivery dates; specific milestone dates will be mutually agreed in writing.

Estimated Completion Date:

Deliverable Quantity/Formats:    Due:

Number of Pages/Articles:    Format(s):    Due:

Monthly Reporting Frequency:    KPI Targets:

3. Acceptance, Revisions, and Performance

Acceptance Criteria: Deliverables will be deemed accepted unless Client provides written rejection describing deficiencies within Acceptance Period (days): days following delivery. Agency will correct any accepted deficiencies at no additional fee if reported within that period.

Performance Metrics & Remedies: The parties acknowledge that search rankings and organic traffic are influenced by third-party factors. Agency commits to good-faith efforts, regular reporting, and recommended implementation. No guaranteed ranking promises are permitted unless expressly stated in writing and accompanied by a liquidated damages provision signed by both parties.

4. Compensation & Payment Terms

Total Fee for SOW: $    Billing Currency:

Late Payment: Past due invoices accrue interest at the lesser of 1.5% per month or the maximum permitted by law. Client is responsible for reasonable collection costs.

5. Expenses & Third-Party Costs

Third-party costs (e.g., paid tools, premium plugins, paid placements) will be billed in addition to fees when pre-approved in writing. Estimated third-party budget: $

6. Access, Data & Cooperation

Client shall provide Agency timely access to necessary systems (CMS, analytics, search console), administrative credentials, and any proprietary assets. Credentials Provided By:

7. Intellectual Property & License

Ownership: Client retains ownership of Client-provided materials and final content delivered and paid for under this SOW unless otherwise agreed. Agency retains ownership of pre-existing tools, methodologies, and proprietary processes. To the extent Agency provides original content that is paid for in full, Agency grants Client a perpetual, worldwide, non-exclusive license to use such content for Client business purposes.

License Territory:    License Duration:

8. FTC DISCLOSURE COMPLIANCE

Agency and Client shall comply with all applicable disclosure laws and advertising standards. When publishing content that includes endorsements, sponsored placements, or material connections, the publishing party will include clear and conspicuous disclosure language. Acknowledgement of requirement to disclose:    Required Disclosure Language or Hashtags:

9. Exclusivity

Exclusivity Requested: If checked, describe scope and duration of exclusivity and any additional fees in the field below.

10. Termination & Kill Fee

Either party may terminate this SOW without cause upon Notice Period (days): days' written notice. If Client terminates without cause prior to completion of paid work, Client shall owe a kill fee equal to Kill Fee Amount: $ plus any unreimbursed third-party costs.

11. Confidentiality & Data Protection

Each party shall protect the other's confidential information and only use it for performance under this SOW. Data retention and deletion obligations:

12. Warranties, Indemnity & Liability

Agency warrants that services will be performed in a professional manner consistent with industry standards. Except as expressly set forth, services are provided "as is" and Agency disclaims all other warranties. Each party indemnifies the other from third-party claims arising from the indemnifying party's breach, gross negligence, or willful misconduct. Limitation of Liability: Neither party will be liable for consequential or punitive damages; aggregate liability is limited to fees paid for the services under this SOW in the prior twelve (12) months.

13. Change Orders

Material changes to scope, timelines, or fees will be documented via a written change order signed by authorized representatives of both parties. Change order request submitted by:

14. Miscellaneous

Governing Law: The parties agree that this SOW will be governed by the laws of the state or jurisdiction specified in the Master Agreement. Any notices shall be delivered to the contacts listed below.

15. Signatures

By signing below, the signatories represent and warrant that they are authorized to enter into this SOW on behalf of the party for whom they sign, and acknowledge the terms set forth herein.

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