Marketing Sitemap

MARKETING SITEMAP

Parties

Brand/Client:

Agency/Creator:

Campaign / Project Overview

Target Audience:

Sitemap Structure (Page Inventory)

Complete a row for each distinct page or template to be delivered. Each entry constitutes a deliverable described below.

(Add additional page rows as required; each distinct template or unique URL constitutes a deliverable.)

Deliverables, Timelines & Acceptance

Final Sitemap Delivery Date:     Client Review Period (days):

Change Requests & Revisions

Change request procedure: All revisions outside the agreed sitemap are subject to written change orders specifying scope, schedule impact, and fees. Agency will not proceed until Brand approves written change order and any required deposit.

Agency Hourly Rate for Out-of-Scope Work:     Estimated Maximum OOS Cap:

Compensation & Invoicing

Expense Reimbursement:

Intellectual Property & License

Ownership: Unless otherwise agreed in writing, Brand retains ownership of pre-existing brand assets and final approved content; Agency retains ownership of templates, tools, and pre-existing materials not specifically created for Brand. Delivery of final approved sitemap materials transfers to Brand a perpetual, worldwide, non-exclusive license for the Brand's internal and commercial use consistent with this Agreement.

Confidentiality

Each party will maintain as confidential all non-public information disclosed in connection with the sitemap, including strategy, pricing, technical specifications, and user data. Confidential information may be disclosed only to employees or contractors who need access to perform obligations and who are bound by confidentiality obligations at least as protective as this provision. Confidentiality obligations survive termination for two years.

FTC Disclosure Compliance

When applicable, both parties will ensure clear and conspicuous disclosure of material connections in paid or sponsored content, social posts, and influencer placements in accordance with advertising standards. Agency will prepare disclosure language when required and submit it for Brand approval prior to public distribution.

Agency will: confirm it will prepare required disclosures.     Brand will: confirm it will review and approve disclosures.

Exclusivity

Exclusive Services Required: Select if Agency will be exclusive for the scope of this sitemap. If checked, specify scope and duration below.

Termination & Kill Fee

Either party may terminate this sitemap agreement upon written notice to the other. Termination without cause requires days' advance notice.

Kill Fee: If Brand terminates after Agency has commenced work but prior to final delivery, Brand shall pay a kill fee equal to of the remaining unpaid portion of the total fee plus documented, non-cancelable third-party costs.

Warranties, Liability & Indemnity

Each party represents that it has the authority to enter into this agreement and that deliverables will not infringe third-party rights. Agency warrants that final deliverables will materially conform to the agreed sitemap and specifications. Except for willful misconduct or gross negligence, neither party's aggregate liability shall exceed the total fees paid under this sitemap. Each party shall defend and indemnify the other against third-party claims arising from its breach of warranties or misuse of deliverables.

Miscellaneous

Acknowledgment & Sign-off

By signing below, Brand and Agency acknowledge that they have reviewed and approved this Marketing Sitemap and agree to the terms contained herein. Acceptance of the sitemap constitutes authorization for Agency to proceed with the deliverables in accordance with the schedule and payment terms above.

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