Marketing Social Media Packet

MARKETING SOCIAL MEDIA PACKET

Parties

Brand / Client Name:

Creator / Agency Name:

Campaign Overview

Primary Channels (check all that apply):

Instagram   Facebook   TikTok   YouTube   Twitter/X   LinkedIn   Other:

Deliverables

List each deliverable, format, quantity, and due date. Parties may add an appendix for additional items; an appendix incorporated by reference is binding when signed by both parties.

Format:   Quantity:   Due Date:

Format:   Quantity:   Due Date:

Format:   Quantity:   Due Date:

Content Production, Review & Approval

Creator will produce content consistent with brand guidelines, lawful and not infringing third-party rights. Creator will deliver source files and export deliverables in agreed formats.

Revisions included (number):   Approval period:

Compensation & Expenses

Invoices payable within days of invoice. Late payments bear interest at

Expenses reimbursable: Yes   No   If yes, expense cap:

Usage Rights & Intellectual Property

Creator hereby grants Brand the following rights with respect to the final deliverables as defined above. Pre-existing intellectual property owned by either party remains that party's exclusive property unless otherwise expressly assigned in writing.

License type (select one): Exclusive   Non-exclusive   Perpetual   Term-limited   Term (months):

Territory:   Permitted Uses:

Exclusivity

If exclusivity is required, set the scope and duration below. Brand may negotiate a fee for exclusivity; Creator may accept or decline in writing.

Exclusivity required: Yes   No

Exclusivity term (months):   Kill fee if breached:

FTC Disclosure Compliance

Creator represents and warrants that all sponsored or paid content will be clearly and conspicuously disclosed in accordance with applicable advertising and endorsement laws and industry guidance. Creator will use clear language and platform-specific disclosure features (for example, "Paid partnership," "Ad," or equivalent) in every post where material connection exists between Creator and Brand.

Creator acknowledges FTC compliance obligations: I acknowledge and will comply

Confidentiality

Each party will treat non-public information disclosed by the other party as confidential. Confidential materials shall not be used or disclosed except as required to perform obligations under this Packet. Confidentiality obligations survive termination for a period of three (3) years unless otherwise specified.

Warranties, Representations & Indemnification

Each party represents that it has full authority to enter into this Packet. Creator warrants that deliverables will not infringe third-party rights and will comply with applicable laws. Creator shall indemnify, defend and hold Brand harmless from claims arising out of Creator's breach, negligence, or infringement. Brand shall indemnify Creator for claims arising from Brand-supplied materials or instructions that infringe third-party rights.

Termination

Either party may terminate for material breach if the breach remains uncured after written notice and a reasonable cure period. Brand may terminate for convenience upon written notice; if Brand terminates for convenience, Creator shall be paid for work performed to the date of termination plus reasonable preparation costs, subject to any agreed kill fee.

Notice period to terminate for convenience (days):   Kill fee:

Reporting, Metrics & Audit Rights

Brand may request reporting documentation; Creator will provide reasonable documentation of post metrics upon request for audit purposes during the campaign term plus 6 months.

Miscellaneous

This Packet, together with any appendices signed by both parties, constitutes the entire agreement and supersedes prior agreements relating to the same subject matter. Amendments must be in writing and signed by authorized representatives. Governing law and dispute resolution may be set by mutual agreement below.

Acknowledgment

By signing below, each party certifies that the signatory is authorized to bind the party, that the information provided in this Packet is accurate, and that the parties agree to be bound by the terms contained herein.

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