Scope
Define channels, campaign activities, expected deliverables, and measurable KPIs such as leads, engagements, or meetings.
A precise Marketing Social Selling Offer reduces misunderstandings by documenting scope, price, timelines, and consent for outreach. When signed properly, electronic signatures carry the same legal weight as handwritten signatures under the ESIGN Act (15 U.S.C. §7001) and most states’ UETA statutes, provided intent, consent, attribution, and retention requirements are met.
Use clear role-based signatory lines to show who signs for acceptance, who countersigns, and who approves changes.
Define channels, campaign activities, expected deliverables, and measurable KPIs such as leads, engagements, or meetings.
State fixed fees, retainer structure, milestone payments, expense reimbursement, and invoicing cadence.
List start date, major milestones, campaign phases, and expected delivery dates for reports and optimizations.
Describe personal data collected, processing purpose, retention, and any data transfer obligations for compliance.
Clarify ownership of creative assets, license scopes, and rights to reuse campaign materials.
Include standard terms (termination, indemnity, confidentiality) plus explicit signature blocks and execution instructions.
| Field | Configuration |
|---|---|
| Authentication | Email link or SMS code; use stronger methods for sensitive data. |
| Template | Save standard offer as a reusable template for consistency. |
| Field Validation | Require MM/DD/YYYY for dates and numeric format for amounts. |
| Routing | Set signer order and notify alternates where applicable. |
Choose methods that record consent and preserve an audit trail for enforceability and recordkeeping.
Specify a firm expiration date for the offer and acceptance window.
Use MM/DD/YYYY for the campaign start date.
List deliverable due dates and reporting cadence.
State invoice due dates and late fee terms.
Keep executed copies for the retention period noted below.
| signNow | DocuSign | Adobe Sign | PandaDoc | HelloSign | |
|---|---|---|---|---|---|
| Starting Price | $8/user/mo | $15/user/mo | $14/user/mo | $19/user/mo | $15/user/mo |
| Free Trial | 7-day free trial, no credit card required | Varies by plan | Varies by plan | Varies by plan | Varies by plan |
| Bulk Send | Available (Business Premium) | Varies by plan | Varies by plan | Varies by plan | Varies by plan |
| Audit Trail | Yes | Yes | Yes | Yes | Yes |
| HIPAA Compliant | Yes | Yes | Yes | No | No |
| Envelope Cap | No envelope cap | 100 envelopes/user/year | Varies by plan | Varies by plan | Varies by plan |