Marketing Visitor Guide

MARKETING VISITOR GUIDE

Brand/Client Name:    Brand/Client Contact:

Agency/Creator Name:    Agency Primary Contact:

1. Purpose and Scope

This Marketing Visitor Guide (the "Guide") documents the materials, specifications, distribution and rights for a visitor-facing promotional publication commissioned by Brand/Client and produced by Agency/Creator. The Guide governs the creation, approval, distribution, and licensing of the deliverables described herein and is a binding attachment to any underlying marketing services agreement between the parties.

2. Campaign Identification

Campaign Name:

Objectives:

Target Audience:

3. Guide Specifications

Format (print/digital):    Trim Size / Resolution:

Total Pages / Sections:    Primary Languages:

4. Deliverables, Quantities and Deadlines

Quantity (print runs):    Digital Assets Provided:

Deliverable Deadline (final print-ready):

Number of review rounds included:    Additional rounds fee (per round):

5. Distribution and Channels

Distribution Channels:

Territory:    Run Dates:

6. Compensation and Expenses

Total Fee: $

Reimbursable Production Expenses (estimated): $    Approval required for expenses exceeding $

7. Usage Rights and Intellectual Property

License Grant to Brand: Subject to full payment, Agency grants Brand a non-exclusive, worldwide license to use the final Guide materials for the Territory and Run Dates specified above for promotional and informational purposes. The license includes reproduction, display, distribution and digital hosting rights. Any uses beyond the agreed Territory or term require a separate license and additional fees.

8. FTC Disclosure and Endorsement Compliance

Both parties certify that any promotional content, native advertising, sponsored listings, or influencer integrations included in the Guide will include clear and conspicuous disclosure of material connections in accordance with applicable consumer protection standards. Agency will include language and marking on creative assets to ensure disclosures meet platform and consumer transparency expectations.

Acknowledgement:   I acknowledge that the content will include appropriate disclosure language and that the party checking accepts responsibility for the accuracy and placement of such disclosures.

9. Exclusivity

During the Run Dates, Brand may elect exclusivity for specified categories. Exclusivity applies only if expressly selected below and if Brand has paid the associated exclusivity fee.

Exclusivity Selected:   Yes    Exclusivity Category(ies):    Exclusivity Fee: $

10. Termination and Kill Fee

Either party may terminate for convenience upon days' written notice. If Brand terminates after production commences, Brand shall pay a kill fee equal to:

Kill Fee: of the Total Fee or documented non-cancellable production costs, whichever is greater.

11. Warranties, Representations and Indemnification

Each party represents and warrants that it has the authority to enter into this Guide. Agency warrants that materials delivered are original or properly licensed and will not knowingly infringe third-party rights. Brand warrants that it has the right to grant any materials it provides. Each party agrees to indemnify, defend and hold harmless the other from third-party claims arising from breach of the foregoing representations.

12. Confidentiality

The parties acknowledge that certain information exchanged in connection with the Guide is confidential. Confidential information shall not be disclosed except as required by law or with prior written consent. Confidentiality obligations survive termination for a period of two (2) years.

13. Limitation of Liability and Remedies

Except for willful misconduct or gross negligence, neither party will be liable for consequential, incidental or punitive damages. Agency's aggregate liability for breach shall not exceed the Total Fee paid by Brand under this Guide.

14. Notices

15. Governing Law and Dispute Resolution

This Guide shall be governed by the laws of the state or region specified below, without regard to conflicts of law principles. The parties agree to attempt good faith negotiation to resolve disputes prior to commencing litigation.

Governing Law State/Region:

16. Additional Provisions

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