Headline
Concise primary message (6–10 words). Ensure accuracy of any factual claim and avoid superlatives that trigger regulatory review.
A well-structured banner improves message clarity, ensures consistent brand presentation, and reduces review cycles by aligning creative, legal, and product stakeholders up front. Clear specs and required disclosures prevent avoidable compliance or platform rejections.
Marketing Visuals Banners are typically created by design teams and routed for approval by product, legal, and marketing managers; external agencies often supply the final files.
Knowing the common signers and reviewers helps define an efficient approval flow and reduces delays when permissions or legal language are required.
Concise primary message (6–10 words). Ensure accuracy of any factual claim and avoid superlatives that trigger regulatory review.
High-resolution visual sized for target placements. Provide source and license information for stock assets to document usage rights.
Short explanatory text that clarifies the offer. Keep character limits in mind for social or display placements to avoid truncation.
Required qualifiers, terms, or disclaimers placed legibly. Use minimum font-size and contrast to meet accessibility and platform rules.
Logo, colors, and typography consistent with brand guidelines. Include clear space and minimum logo dimensions for legibility.
Alt text, sufficient color contrast, and readable typography. Provide descriptive alt text for images and avoid conveying essential text only in images.
| Setting | Value |
|---|---|
| Approval Flow | Sequential | Design → Marketing → Legal |
| Signer Roles | Designer | Approve art; Marketer | Approve messaging |
| Authentication | Email confirmation | Optional SMS code |
| File Types | SVG | PNG | JPG | GIF |
Confirm file types, size limits, and integration endpoints before exporting final assets.
Use automated delivery to content management systems or ad platforms and document versions to ensure traceability during campaign runs.
At least 10 business days before launch to allow iteration.
Allow 3–5 business days for marketing and product sign-off.
Allow 5–7 business days if disclosures or regulated claims exist.
Allow 24–72 hours; some platforms take longer.
Final assets delivered 48–72 hours before live date.
Collect approvals and licensed imagery before design begins.
Complete creative revisions and export final sizes.
Legal confirms required language and regulated claims.
Deliver to platform and verify live rendering.