Marketing Website Brief

MARKETING WEBSITE BRIEF

PARTIES

PROJECT OVERVIEW

Campaign / Project Name:

Primary Channels: Website Email Social Media Paid Media

DELIVERABLES & SPECIFICATIONS

Complete a detailed list of deliverables, required file formats, quantities and deadlines. Each deliverable below should include acceptance criteria.

Format:   Quantity:   Deadline:

Format:   Quantity:   Deadline:

TECHNICAL & CONTENT REQUIREMENTS

Responsive design required: Yes   Accessibility target (WCAG level):

TIMELINE & MILESTONES

Project start date:   Target launch date:

COMPENSATION & PAYMENT

Total fee:   Currency:

Deposit amount:   Due on:

Final payment due:   Late fee / interest terms:

USAGE RIGHTS & INTELLECTUAL PROPERTY

Ownership: Unless otherwise agreed in writing, Agency assigns to Client all right, title and interest in final deliverables paid in full. Agency retains rights in pre-existing materials, tools, templates, and general skills. Specify exceptions below.

COMPLIANCE & MARKETING DISCLOSURES

Both parties acknowledge and agree to comply with applicable advertising, consumer protection and disclosure laws, including clear and conspicuous disclosure of paid, sponsored, or native content. The parties will coordinate on required on-page or content disclosures prior to live publication.

Acknowledgement: Both parties will comply with required disclosures

EXCLUSIVITY

Specify any exclusivity obligations, restricted categories, and duration. If exclusive rights are granted, Client agrees to pay an exclusivity fee as set forth in Compensation.

Exclusivity required: Yes   Exclusivity term (months):

TERMINATION & KILL FEE

Either party may terminate for material breach if the breaching party fails to cure within the notice period below. Termination for convenience by Client requires written notice and payment of a kill fee to compensate Agency for work performed and committed third-party costs.

Notice to cure (days):   Kill fee (flat or formula):

CHANGE ORDERS & ADDITIONAL WORK

Any scope changes will be documented in a written change order signed by both parties. Additional work will be billed at the agreed rates below until a change order is executed.

Agency standard hourly rate:   Change order approval required: Client signature required

ACCEPTANCE, WARRANTY & SUPPORT

Acceptance testing period: Client will have a defined period after delivery to review and accept deliverables. Agency will correct defects reported during the acceptance period at no additional charge where such defects constitute failure to meet agreed specifications.

Acceptance period (days):

CONFIDENTIALITY & DATA PROTECTION

Each party will treat the other's confidential information as confidential and will not disclose it except to permitted recipients. Personal data processing and responsibilities will conform to applicable privacy laws; parties will document any data processing activities required for deliverable performance.

Confidentiality acknowledgement: Both parties agree to confidentiality terms

REPRESENTATIONS, INDEMNITY & LIMITATION OF LIABILITY

Each party represents that it has the right to enter into this Brief and perform its obligations. Client warrants that materials provided to Agency do not infringe third-party rights. The parties will indemnify each other for breaches of representations and for third-party claims arising from their respective negligence or willful misconduct. Liability will be limited to direct damages up to the total fees paid under this Brief; neither party will be liable for consequential damages.

GOVERNING LAW & DISPUTE RESOLUTION

This Brief will be governed by the laws of the jurisdiction specified below. The parties agree to good faith negotiation, followed by mediation, before initiating litigation.

Governing law jurisdiction:

MISCELLANEOUS

The parties are independent contractors. This Brief constitutes the entire understanding between the parties with respect to the subject matter and supersedes prior agreements. Any amendments must be in writing and signed by both parties.

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