Request Scope
Describe the exact change: page(s)/URL(s), text edits, image swaps, component updates, feature flags, and whether staging or production is targeted.
Using a standardized Marketing Website Changes form clarifies scope, ensures required assets are included, speeds handoffs between marketing and development, and documents approvals for audit and compliance purposes.
Assign a single owner for coordination and a single approver for go/no-go decisions to avoid routing delays.
Describe the exact change: page(s)/URL(s), text edits, image swaps, component updates, feature flags, and whether staging or production is targeted.
List attached files and required formats (SVG, PNG, JPG, WebP); include responsive breakpoints, optimized image sizes, and versioned filenames.
Specify measurable criteria for QA pass (visual match, functional checks, analytics events firing, and cross‑browser verification).
Note WCAG target (e.g., WCAG AA), keyboard focus order, alt text requirements, and color-contrast minimums for the change.
Declare required cookies, pixel/tracking changes, data capture forms, and any PHI/PII handling that triggers HIPAA or privacy review.
Record approver names, sign-off dates, and a change identifier or version so deployments map back to an approved request.
| Field | Configuration |
|---|---|
| Authentication | Email link or SSO; use MFA for privileged approvers. |
| Notifications | Email and Slack alerts for each review stage. |
| Approvals | Sequential approvals: Marketing → Legal → Engineering. |
| Asset Storage | Save design files in cloud storage with versioning. |
Confirm permitted integrations and authentication methods with IT; mismatches can block automated routing or archive retention.
5 business days for small content changes
24–48 hours when approved by manager
Allow 2 business days per review stage
Schedule within the next available release window
Coordinate with engineering deployment calendar
| signNow | DocuSign | Adobe Sign | PandaDoc | HelloSign | |
|---|---|---|---|---|---|
| Starting Price | $8/user/mo | $15/user/mo | $14/user/mo | $19/user/mo | $15/user/mo |
| Free Trial | 7-day free trial | Trial available | Trial available | Trial available | Trial available |
| Bulk Send | Yes | Yes | Yes | Yes | No |
| Audit Trail | Yes | Yes | Yes | Yes | Yes |
| HIPAA Compliant | Yes (BAA available) | Yes | Yes | No | No |
| Envelope Cap | No cap | 100 envelopes/year | Plan dependent | Plan dependent | Plan dependent |
Optica Ventures centralized request intake to reduce back-and-forth communications and speed reviews.
Martin Properties processed leases and marketing updates online to avoid scheduling delays.