Marketing Website Logo

MARKETING WEBSITE LOGO AGREEMENT

Parties & Effective Date

Client Name:

Client Address:

Agency / Designer Name:

Agency Address:

Effective Date:

Campaign & Website Context

Scope of Work & Deliverables

Designer will deliver the following items for the Client's website and associated marketing:

Primary full-color logo (horizontal and stacked variants)

Secondary / one-color logo

Favicon / site icon

Vector source files (AI, SVG, EPS)

High-resolution raster files (PNG, JPG) and web-optimized PNGs

Mini style guide (color palette, typography, usage)

Number of initial design concepts:    Rounds of revisions included:

Milestone / Delivery Schedule:

Compensation & Payment

Late payment fee:

Change Orders & Additional Work

Change orders that materially alter scope will be documented in writing and billed at the agreed hourly or flat rate. Standard hourly rate:

Acceptance & Delivery

Client shall review and provide consolidated feedback within days of delivery. Absent timely feedback the deliverable will be deemed accepted.

Final deliverables will be provided upon receipt of final payment in the formats specified above.

Intellectual Property & License

Ownership: Upon full payment, Designer assigns to Client all right, title and interest in the final logo artwork delivered under this Agreement, subject to the moral rights and the retention of Designer's underlying design processes, tools and techniques. Notwithstanding assignment, Designer retains the right to include the work in Designer's portfolio and promotional materials unless Client checks the confidentiality restriction below.

Territory:    Duration:

Sublicensing & Transfer: Client may sublicense and transfer rights granted hereunder, subject to compliance with this Agreement.

Warranties, Representations & Indemnity

Designer represents and warrants that (a) deliverables are original or properly licensed to the Designer, (b) Designer has the right to grant the rights set forth herein, and (c) the use of the deliverables by Client in accordance with this Agreement will not infringe third party rights. Designer's sole obligation for breach of the foregoing warranty is, at Designer's option, to replace or modify the infringing deliverable to be non-infringing or to refund proportionate fees.

Client shall indemnify and hold Designer harmless from claims arising from Client-provided materials, marks or instructions that infringe third-party rights, or from Client's modifications to deliverables after acceptance.

Exclusivity

Client and Designer agree that the final logo will be an exclusive brand identifier for Client in the Territory for the Duration specified above. If exclusivity is not selected, Designer may use or license similar concepts to other clients.

Confidentiality

Each party will keep confidential non-public business information disclosed by the other party and will not use or disclose such information except as required to perform obligations under this Agreement. Confidentiality survives termination for .

Termination & Kill Fee

Either party may terminate this Agreement upon days' prior written notice. If Client terminates after work has commenced but prior to final delivery, Client shall pay a kill fee equal to of the remaining unpaid fee, or actual costs incurred, whichever is greater.

FTC Disclosure Compliance

For marketing and promotional use of the logo, both parties acknowledge that any endorsements, sponsored placements or influencer activity using the logo shall comply with applicable disclosure statutes and advertising standards. Client confirms it will ensure required disclosures on marketing channels where the logo is used.

Compliance Confirmation: Client confirms they will implement required disclosures for sponsored content or endorsements when applicable.

Limitation of Liability; Dispute Resolution; Governing Law

Except for indemnity obligations and willful misconduct, each party's aggregate liability under this Agreement shall not exceed the fees paid to Designer under this Agreement. Disputes shall be resolved by negotiation and, if unresolved within 30 days, by binding arbitration in the agreed governing jurisdiction.

Governing Law:

Miscellaneous Provisions

Entire Agreement: This Agreement contains the entire understanding of the parties and supersedes prior proposals and communications. Amendments must be in writing signed by both parties.

Assignment: Neither party may assign this Agreement without the prior written consent of the other, except that Client may assign to an affiliate or purchaser of substantially all of its business assets.

Acknowledgments

By signing below, each party represents that it has authority to enter into this Agreement, has read and understands the terms, and agrees to be bound by them.

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