Marketing Website Maintenance Proposal

Marketing Website Maintenance Proposal

Proposal Date:   Proposal No.:

Parties

Overview & Site Details

Website / Property:   Platform / CMS:

Campaign / Maintenance Plan Name:

Scope of Services

The Provider will perform the maintenance activities listed below as part of the Plan Term. Frequency and service levels are indicated alongside each item.

Security updates and patch management; frequency:

Automated backups and retention; schedule:

Plugin and module updates; approval requirement:

Content edits and page updates; monthly allowance:

Performance optimization; reporting frequency:

Uptime and error monitoring; response SLA:

Basic SEO maintenance; items included:

Accessibility audits and remedial work; cadence:

Service Levels & Response Times

Priority definitions and response times: Critical (site down/security breach) response within ; High (major functionality) response within ; Normal (minor edits) response within .

Fees & Payment Terms

Billing cadence: ; Payment due within days of invoice. Late payment interest: .

Term, Termination & Kill Fee

Initial term: commencing on acceptance. Either party may terminate with prior written notice. Early termination by Client without Cause will incur a kill fee equal to or remaining prepaid fees, whichever is less.

Change Orders

All services outside the defined Scope of Services are Change Orders and will require written approval and an agreed statement of work. Provider's standard hourly rate for out-of-scope work: . Emergency priority work accepted at per hour.

Intellectual Property & License

Client retains ownership of Client-provided content and branding. Provider retains ownership of proprietary tools, automation scripts, and templates used to deliver services. Subject to payment, Provider grants Client a non-exclusive, non-transferable license to use Provider deliverables for the Client's site during the Term. Third-party code and plugins remain subject to their respective licenses. Specify exceptions or transfer requirements:

Confidentiality

Each party will hold confidential the other party's confidential information and will not disclose it except as required by law or with prior written consent. Confidential information does not include information that is public or independently developed without use of the other party's confidential information.

Warranties, Disclaimers & Liability

Provider warrants that services will be performed in a professional manner consistent with industry standards. EXCEPT AS EXPRESSLY STATED IN THIS PROPOSAL, PROVIDER DISCLAIMS ALL OTHER WARRANTIES, EXPRESS OR IMPLIED. IN NO EVENT WILL PROVIDER'S AGGREGATE LIABILITY EXCEED THE AMOUNTS PAID BY CLIENT TO PROVIDER IN THE THREE (3) MONTHS PRECEDING THE CLAIM. Neither party will be liable for consequential or punitive damages.

Indemnification

Client will indemnify and hold Provider harmless from third-party claims arising from Client content, data, or instructions. Provider will indemnify Client from claims arising from Provider's gross negligence or willful misconduct in performing the services.

Compliance & FTC Disclosure

If Provider or Client produces promotional content in connection with maintenance or marketing activities, both parties will comply with applicable advertising and disclosure laws and guidelines. Any endorsements, testimonials, or promotional placements will include clear and conspicuous disclosure of material connections where required. Responsibility for content approvals and disclosure placement rests with the party commissioning the content unless otherwise agreed in writing.

Exclusivity

Exclusive maintenance engagement: If selected, Client agrees not to engage other service providers for the same maintenance tasks during the Term. Any exclusivity requirement may incur additional fees:

Force Majeure & Dispute Resolution

Neither party will be liable for delays due to causes beyond reasonable control. Disputes will be escalated to senior management and, if unresolved, submitted to binding arbitration in the governing law jurisdiction chosen below.

Acceptance

By signing below, the parties agree to the terms of this Marketing Website Maintenance Proposal and authorize Provider to commence work as described above. Acceptance is effective upon signature by both parties or upon Provider's written confirmation of commencement.

Sign Now