Establishing secure connection…Loading editor…Preparing document…

No-Resale Agreement

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

NO-RESALE AGREEMENT

This No-Resale Agreement (the "Agreement") is entered into as of by and between Supplier: , with principal place of business at , and Reseller: , with principal place of business at .

RECITALS

WHEREAS, Supplier manufactures or distributes the product(s) described as (the "Products");

WHEREAS, Reseller purchases Products from Supplier for resale and related distribution activities in the territory described as ;

WHEREAS, the parties desire to prevent diversion of Products to unauthorized channels and agree to restrict resale activities under the terms set forth below.

NOW, THEREFORE, in consideration of the mutual covenants contained herein and other good and valuable consideration, the receipt and sufficiency of which are acknowledged, the parties agree as follows:

1. DEFINITIONS

1.1 "End User" means a purchaser of the Products who acquires the Products for its own internal use and not for resale or distribution.

1.2 "Resale" means any transfer, sale, lease, sublicense, distribution or other disposition of the Products to a third party.

2. RESTRICTED RESALE

2.1 Resale Prohibition. Except as expressly permitted in Section 3, Reseller shall not directly or indirectly offer for sale, sell, lease, sublicense, distribute or otherwise transfer the Products to any third party for the purpose of resale, export, or further distribution outside the Territory or into unauthorized channels. Reseller shall not list the Products for sale on auction sites, marketplace platforms, or any distribution channel not approved in writing by Supplier.

2.2 Condition of Sale. Reseller shall not alter, repackage, relabel, or remove any proprietary markings, serial numbers, labeling, or documentation provided by Supplier. Reseller shall ensure that all Products are accompanied by Supplier's warranty statements and any required safety or regulatory documentation.

3. PERMITTED SALES

3.1 End Users. Reseller may sell Products only to End Users who purchase for their own internal use and not for resale. Reseller shall use commercially reasonable efforts to verify each purchaser's status as an End User and shall retain documentation evidencing such verification for a period of no less than three (3) years.

3.2 Authorized Channels. Permitted sales channels are limited to the following channels approved by Supplier in writing: . Any deviation requires prior written approval from Supplier.

4. PROHIBITED TRANSFERS AND OBLIGATIONS

4.1 Prohibited Transfers. Reseller shall not transfer Products to any distributor, reseller, broker, agent or other intermediary who intends to resell the Products. Reseller shall not export or divert the Products to any country or end user prohibited by applicable export controls.

4.2 Contractual Flow-Down. Reseller shall include in each contract for sale of Products provisions that impose on the purchaser obligations consistent with this Agreement, including prohibitions on resale and requirements to maintain Supplier labeling and warranty information.

5. RECORDS, AUDIT AND COMPLIANCE

5.1 Recordkeeping. Reseller shall maintain complete and accurate records of all purchases and sales of Products, including purchaser identity, date of sale, quantities, and end use declarations. Such records shall be retained for at least three (3) years following the date of each sale.

5.2 Audit. Upon reasonable notice, Supplier or its designated auditor shall have the right, during normal business hours and not more than once per calendar year unless a material breach is suspected, to inspect Reseller's relevant records to verify compliance with this Agreement. Reseller shall provide access and cooperation. Costs of audits shall be borne by Supplier unless the audit reveals a material breach, in which case Reseller shall reimburse Supplier for reasonable audit costs.

6. TERM AND TERMINATION

6.1 Term. This Agreement shall commence on the Effective Date and continue for a term of years unless earlier terminated pursuant to this Agreement.

6.2 Termination for Cause. Either party may terminate this Agreement upon written notice if the other party materially breaches this Agreement and fails to cure such breach within thirty (30) days after receipt of written notice specifying the breach.

6.3 Effect of Termination. Upon termination or expiration, Reseller shall immediately cease all resale of Products and, at Supplier's election, return to Supplier or destroy inventory of Products that are not freely distributable under the terms of this Agreement. Termination shall be without prejudice to any rights or remedies that have accrued prior to termination.

7. INJUNCTIVE RELIEF; REMEDIES

7.1 Injunctive Relief. Reseller acknowledges that a breach of this Agreement may cause irreparable harm to Supplier for which monetary damages may be inadequate. Accordingly, Supplier shall be entitled to seek injunctive relief, specific performance and other equitable remedies in addition to any other remedies available at law or in equity.

7.2 Cumulative Remedies. Except as otherwise provided, remedies set forth in this Agreement are cumulative and in addition to any other remedies available at law or in equity.

8. REPRESENTATIONS, WARRANTIES AND COVENANTS

8.1 Authority. Each party represents and warrants that it has full corporate power and authority to enter into this Agreement and to perform its obligations hereunder.

8.2 Compliance with Law. Each party shall comply with all applicable laws, rules and regulations in performing its obligations under this Agreement, including export control laws.

9. INDEMNIFICATION

Reseller shall indemnify, defend and hold harmless Supplier and its officers, directors and agents from and against any and all claims, liabilities, losses, damages, fines and expenses (including reasonable attorneys' fees) arising out of or resulting from Reseller's breach of this Agreement, unauthorized resale of Products, or resale to prohibited channels or territories.

10. LIMITATION OF LIABILITY

Except for liability arising from a party's gross negligence, willful misconduct, breach of Section 2 (Restricted Resale) or obligations of indemnity, neither party shall be liable to the other for incidental, consequential, special, punitive or exemplary damages, even if advised of the possibility of such damages.

11. NOTICES

Notices shall be in writing and shall be deemed given when delivered personally, sent by nationally recognized overnight courier, or three (3) business days after deposit in the mail if sent by certified mail, return receipt requested, to the addresses set forth above or such other address as either party designates in writing.

12. MISCELLANEOUS

12.1 Governing Law. This Agreement shall be governed by and construed in accordance with the laws of , without regard to conflict of laws principles.

12.2 Entire Agreement. This Agreement, together with any written schedules or exhibits, constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all prior and contemporaneous agreements, proposals and communications, whether oral or written.

12.3 Amendments. No amendment, modification or waiver of any provision of this Agreement shall be effective unless in writing and signed by authorized representatives of both parties.

12.4 Waiver. The failure of either party to enforce any right or provision of this Agreement will not constitute a waiver of future enforcement of that right or provision.

12.5 Severability. If any provision of this Agreement is held to be invalid, illegal or unenforceable for any reason, the remaining provisions shall continue in full force and effect and the parties shall negotiate in good faith a valid substitute provision that most nearly effects the parties' original intent.

12.6 Counterparts. This Agreement may be executed in counterparts, each of which shall be deemed an original and all of which together shall constitute one and the same instrument. Signatures delivered by electronic means shall be deemed originals.

SURVIVAL. The provisions of Sections 2, 4, 5, 7, 9, 10 and 12 shall survive expiration or termination of this Agreement.

IN WITNESS WHEREOF, the parties have executed this Agreement as of the Effective Date set forth above.

Supplier:

By:

Date:

Title:

Reseller:

By:

Date:

Title:

Enter text✕

What a No-Resale Agreement Is and when it applies

A No-Resale Agreement is a contract in which a supplier, manufacturer, or licensor restricts a buyer, distributor, or reseller from re-selling specified goods, services, or licensed materials. It defines the scope of the restriction, permitted transfers (if any), duration, territory, and remedies for breach. These agreements are used to protect channel strategy, preserve pricing, enforce license terms, or comply with regulatory or contract-driven resale limits. They may be standalone documents or clauses within distribution, purchase, or licensing agreements and should be tailored to the commercial context.

Why a No-Resale Agreement matters

A clear No-Resale Agreement protects brand positioning, prevents unauthorized distribution, and reduces channel conflict. Properly written terms minimize litigation risk by defining prohibited acts, exceptions, notice procedures, and remedies while preserving evidence of parties' intent for enforcement or regulatory review.

Why a No-Resale Agreement matters

Who typically completes a No-Resale Agreement

Organizations drafting or receiving these agreements usually include sellers, distributors, licensees, and legal or channel managers who control distribution or pricing.

  • Manufacturers and brand owners who need to protect distribution channels and pricing integrity.
  • Distributors and resellers responding to supplier conditions on transfer, resale, or sublicensing rights.
  • In-house counsel, procurement leads, or commercial contracts teams responsible for drafting and approval.

Suited signatories include authorized corporate officers, procurement officers, or registered agents; internal legal review is recommended before execution.

Core elements to include in a professional No-Resale Agreement

A robust agreement balances commercial goals with enforceability; include clear definitions, scope limits, and practical compliance mechanisms.

Definitions

Precise definitions for 'Resale', 'Products', 'Territory', and 'Distributor' reduce ambiguity and limit unintended interpretation in enforcement or court review.

Resale Restriction

A narrowly tailored prohibition specifying products, channels, or customer classes is more likely to be enforced than broad, indefinite restraints.

Permitted Transfers

List allowed exceptions such as returns, transfers to affiliates, or sales to end users to avoid overbroad restrictions that invite challenge.

Term and Territory

State the effective date, termination conditions, and geographic limits; these factors influence both contractual and antitrust analysis.

Compliance and Audits

Include reporting, inspection rights, or audit procedures to verify compliance, with confidentiality protections for commercially sensitive data.

Remedies and Costs

Specify injunctive relief, liquidated damages if appropriate, recovery of attorney fees, and a dispute resolution mechanism to streamline enforcement.

Step-by-step: complete and execute a No-Resale Agreement

Follow these sequential steps to draft, review, and finalize the agreement with minimal delays and clear evidence of consent.

  • 01
    Draft the terms: Assemble definitions, scope, exceptions, term, and remedies.
  • 02
    Internal review: Legal and commercial teams confirm strategy and compliance.
  • 03
    Signing setup: Add signature blocks, dates, and witness or notary fields as required.
  • 04
    Execution and retention: Have authorized signers sign and keep originals and electronic copies.

How to configure a digital workflow for a No-Resale Agreement

Configure the signing workflow to preserve audit evidence, enforce signer identity, and route for review before finalization.

Field Configuration
Signer Authentication Email + SMS code or ID verification for high-assurance signers
Routing Order Set sequential or parallel routing for legal, sales, and counterparty signatures
Template Settings Lock critical clauses and use required fields for signatures and dates
Notifications Enable reminders and completion emails to all parties

Typical signing flow for e-execution

A concise digital signing flow reduces friction while preserving evidence required for potential enforcement or audit.

  • Upload Document: Sender uploads final agreement
  • Place Fields: Add signatures, dates, and initials
  • Send to Signers: Distribute via email or secure link
  • Capture Audit Trail: Record timestamps, IPs, and authentication

Technical considerations for electronic completion

Choose a platform that supports strong authentication, tamper-evident PDFs, and an auditable trail to document intent and attribution.

  • File formats: PDF, DOCX supported
  • Integrations: Salesforce, NetSuite, Google Workspace
  • Security: AES-256 at rest

Practical tips for accurate and enforceable completion

Adopt these best practices to reduce ambiguity, preserve rights, and ease enforcement while keeping the agreement commercially workable.

Use narrow, objective language
Define restricted products, permitted channels, and measurable criteria (SKU numbers, customer classes) rather than subjective phrases to minimize interpretation disputes and judicial narrowing.
Limit duration and territory
Make the restriction no longer or broader than necessary for the legitimate business interest; courts weigh duration and territorial scope when assessing enforceability.
Document commercial reasons
Record legitimate business justifications (brand protection, regulatory compliance) in negotiation or internal memos to support reasonableness in case of competitor or regulator challenge.
Preserve execution evidence
Capture signer identity, timestamps, IP address, and a tamper-evident PDF; retain audit trails to establish intent, attribution, and record integrity.

Penalties and legal risks of an incorrect or unenforceable agreement

Breach Damages: Monetary damages may apply
Injunctive Relief: Court orders to stop resale
Unenforceability: Overbroad terms may be voided
Attorney Fees: Defend or enforce costs
Antitrust Exposure: Regulatory fines or inquiries
Reputational Harm: Channel relationship damage

Common drafting mistakes to avoid

  • Using vague or catchall product descriptions that leave parties disputing whether a particular item is covered, undermining enforceability and causing litigation costs.
  • Failing to identify the authorized signer or corporate authority, which can render the agreement voidable and delay enforcement actions when disputes arise.
  • Omitting permitted exceptions such as transfers to affiliates or end users, leading to inadvertent breaches by routine business activities and channel disruption.
  • Neglecting to align the governing law and venue with commercial reality, which can complicate enforcement and increase litigation expenses across jurisdictions.

Key deadlines and timing to include or monitor

Specify dates and notice periods clearly to avoid disputes over effective dates, cure periods, or termination windows.

Effective Date:

Date the restriction begins (MM/DD/YYYY)

Notice to Cure:

Typical 10–30 day period to remedy breaches

Termination Notice:

30–90 days based on commercial terms

Audit Window:

Specify frequency and notice for compliance audits

Record Retention:

Retention period for supporting documents

Comparing eSignature vendors for executing a No-Resale Agreement

Platform choice affects authentication, audit evidence, and cost. The table lists typical plan-level differences to consider when selecting an eSignature provider.

signNow DocuSign Adobe Sign PandaDoc HelloSign
Starting Price $8/user/mo $15/user/mo $14/user/mo $19/user/mo $15/user/mo
Free Trial 7-day free trial No No Yes, limited Yes, limited
Bulk Send Yes Yes Yes Yes No
Audit Trail Yes Yes Yes Yes Yes
Envelope Cap No cap 100 envelopes/user/year Varies Varies Varies

FAQs: common questions about No-Resale Agreements and e-signing

Answers cover enforceability, e-signing, notarization, revocation, storage, and what to do when a term is ambiguous.


Need help? Contact support

be ready to get more
Join over 28 million airSlate SignNow users