Headline
A short, clear headline introducing the candidate or core message; grabs attention and sets the brochure’s primary focus.
A professionally prepared brochure communicates platform priorities while reducing legal risk by including required disclaimers and accurate sponsor information.
Campaign staff and volunteers create brochures to inform voters, solicit support, and comply with disclosure rules.
Multiple stakeholders often review brochures before printing or digital release to confirm factual accuracy and regulatory compliance.
Manages overall messaging, approves final brochure content, and coordinates print and digital distribution. Ensures copy aligns with the campaign brand and works with legal or compliance counsel to confirm required sponsor and contribution language appears correctly.
Reviews disclosures, donation language, and record retention. Tracks distribution expenditures and retains copies per campaign finance rules. Advises on state-specific messaging requirements and coordinates with treasurer for filing obligations.
A short, clear headline introducing the candidate or core message; grabs attention and sets the brochure’s primary focus.
Brief biography highlighting experience and qualifications in a few readable paragraphs or bullet points for quick voter scanning.
Three to five digestible policy positions or priorities presented as short bullets with plain-language explanations for voters.
High-contrast photos, consistent color palette, and readable typography sized for print legibility and mobile viewing.
Clear 'Paid for by' language showing the sponsoring committee or person, matching state and federal disclaimer requirements.
Campaign contact details, website, and donation instructions including any required contribution disclaimers or limits.
| Field | Configuration |
|---|---|
| Template | Create reusable template with locked sponsor-disclaimer fields. |
| Signer Order | Set reviewer sequence: communications → compliance → manager. |
| Authentication | Use email or SMS verification for approvers; increase security for finance approvals. |
| File Format | Export as PDF for print and as optimized PNG/JPG for digital sharing. |
Choose platforms that support PDF export, basic signer authentication, and an audit trail for approvals.
Allow two to ten business days depending on run size
Schedule legal and manager review at least five business days prior
Track expenditures before finance-reporting deadlines
Deliver brochures to venues at least one day early
Post files and links at least 24 hours before promotion
Text and visuals finalized for review
Legal confirms disclosures and donation language
Printer run or digital export completed
Volunteer and mail distributions begin
High-resolution PDF with bleeds and CMYK color for commercial printing.
Optimized PDF for fast downloads and screen reading without large file sizes.
PNG or JPG files suitable for social posts and email headers.
Maintain an editable Word source for rapid last-minute changes and approvals.
A local campaign produced a two-panel brochure for door-knocking
A candidate distributed brochures at town halls to summarize platform points
| Format | Brochure | Ad |
|---|---|---|
| Typical Length | multi-panel print | short visual |
| Disclosure Needs | sponsor disclaimer required | sponsor varies |
| Distribution | targeted handout/mail | broad paid placement |
| Recordkeeping | keep runs and invoices | keep invoice receipts |
| signNow | DocuSign | Adobe Sign | PandaDoc | HelloSign | |
|---|---|---|---|---|---|
| Starting Price | $8/user/mo | $15/user/mo | $14/user/mo | $19/user/mo | $15/user/mo |
| Free Trial | 7-day free trial | Varies by vendor | Varies by vendor | Varies by vendor | Varies by vendor |
| Bulk Send | Yes | Yes | Yes | Yes | No |
| Audit Trail | Yes | Yes | Yes | Yes | Yes |
| HIPAA Compliant | Yes | Yes | Yes | No | No |