Can this be signed electronically?

Yes. Electronic signatures are generally enforceable under the ESIGN Act (15 U.S.C. ch. 96) and UETA in most states; verify exceptions (wills, court orders, certain real property filings) before relying on e-sign for those categories.

Who must sign to bind the parties?

An authorized representative with actual authority should sign. For corporations or LLCs, use an officer or person listed in corporate records; procurement or legal teams often confirm signing authority.

Is notarization or witnesses required?

Most PPC contracts do not require notarization or witnesses. If a state or specific clause requires notarization or if a party requests notarized acknowledgment, follow local notary rules or RON procedures where permitted.

What happens if the TIN is wrong?

An incorrect TIN can trigger backup withholding and reporting issues under IRS rules. Verify payee TINs before issuing payments to avoid 24% backup withholding and potential penalties under IRC §6721.

How do I amend the agreement?

Use a written amendment signed by authorized representatives and dated. Note whether oral modifications are prohibited; keep the amendment with the original executed agreement for audit purposes.

How long should I keep signed copies?

Retain contracts for at least 3 years after filing for tax purposes (IRC §6501(a)); follow industry-specific rules such as HIPAA six-year retention for health-related records.

Electronic Signature
Templates
Marketing
PPC Advertising Agreement

PPC Advertising Agreement

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

PPC ADVERTISING AGREEMENT

This PPC Advertising Agreement (the Agreement) is entered into as of by and between:

Parties

Client (Brand) Client Address Agency (Service Provider) Agency Address

Recitals and Scope

Agency is engaged to provide pay-per-click advertising services to promote Client's products or services under the terms set forth below. Agency will perform professional services, manage advertising campaigns, and place bids on advertising platforms on behalf of Client in accordance with industry standards and platform policies.

Definitions

"Campaign" means the PPC program described in Campaign Details. "Ad Spend" means funds used to purchase advertising placements on third-party platforms. "Deliverables" means creative assets, ad copy, targeting parameters, and reporting deliverables identified below.

Campaign Details

Campaign Name Campaign Objectives Target Audience Advertising Channels

Google Ads
Microsoft Advertising (Bing)
Meta / Facebook / Instagram
LinkedIn
Other (specify below)

Other Channels / Notes Campaign Period

Start: End:

Deliverables and Deadlines

Agency will deliver the items listed below according to the schedule. All dates are target dates and are subject to Client's timely approvals.

Deliverables (list items, format, quantity) Deliverable Deadlines / Milestones

Compensation and Billing

Client shall pay Agency the following fees and reimbursements in consideration of Agency's services. Charges for Ad Spend are separate and are paid directly to advertising platforms unless otherwise agreed below.

Management Fee (USD) Setup Fee (if any) Ad Spend Budget and Payment Responsibility Payment Schedule and Invoicing

Usage Rights and Intellectual Property

Unless otherwise agreed in writing, Client retains ownership of pre-existing trademarks and materials. Agency grants Client a non-exclusive, worldwide license to use campaign creative produced by Agency for the Campaign during the Term. Ownership of custom creative and final ad copy will be as follows:

IP Ownership and License Details

FTC Disclosure Compliance

Both Parties acknowledge obligations under advertising and consumer protection laws requiring clear disclosure of paid promotions. Agency will ensure ad creative contains required disclosures where applicable. Client remains responsible for compliance with industry-specific disclosure requirements.

FTC Disclosure Acknowledgement

Agency will include required paid-disclosure language in applicable creative
Client confirms all product/service claims are accurate and approves disclosures

Exclusivity

Client's engagement of Agency is: Exclusive for paid search and paid social within the agreed scope Non-exclusive

Term and Termination

This Agreement commences on the Effective Date and continues for the Campaign Period unless earlier terminated in accordance with this section.

Termination for Convenience — Notice (Days) Termination for Cause

Either Party may terminate immediately for material breach if the breaching Party fails to cure within the shorter of 10 days or a timeframe required by law after written notice. On termination, Agency shall deliver final reports and any completed Deliverables, and Client shall pay all earned fees and unrecoverable costs.

Kill Fee / Early Termination Fee (if applicable)

Confidentiality and Data

Each Party shall maintain the other's Confidential Information in confidence and use it solely to perform obligations under this Agreement. Confidential Information does not include information that becomes publicly available other than by breach of this Agreement.

Data Ownership and Analytics Access

Warranties; Indemnification; Limitation of Liability

Agency represents that it will perform services in a workmanlike manner and in compliance with applicable laws and platform policies. Client represents that it has authority to authorize advertising and that creative does not infringe third-party rights. Each Party will indemnify the other for claims arising from breach of representations or willful misconduct. Liability for either Party shall be limited to direct damages not to exceed the total fees paid to Agency in the prior 12 months; neither Party will be liable for consequential damages.

Liability Cap (USD)

Reporting and KPIs

Reporting Frequency Primary KPIs

Change Orders

Any material change to scope, budget, or timeline will be implemented only upon a written change order signed by authorized representatives of both Parties. Change orders may affect fees and timing.

Change Order Contact (Client) Change Order Contact (Agency)

Compliance with Platform Policies and Law

Agency will use commercially reasonable efforts to comply with advertising platform policies. Client will not request Agency to run ads that violate platform policies or applicable law. Agency may pause or remove ads that it reasonably believes violate policies or law and will notify Client promptly.

Governing Law; Dispute Resolution

Governing Jurisdiction

The Parties agree to attempt good-faith negotiation to resolve disputes. Failing that, disputes shall be resolved by binding arbitration in the chosen jurisdiction, and each Party shall bear its own costs and attorney fees except as ordered by the arbitrator.

Miscellaneous

This Agreement constitutes the entire agreement between the Parties with respect to the subject matter and supersedes prior agreements. Amendments must be in writing and signed by both Parties. Neither Party may assign this Agreement without the other's prior written consent, except to an affiliate or successor by merger or sale of substantially all assets.

If any provision is held invalid, the remaining provisions shall remain in full force and effect.

IN WITNESS WHEREOF, the Parties have executed this Agreement by their duly authorized representatives.

Client:

By:

Date:

Agency:

By:

Date:

What a PPC Advertising Agreement Covers

A PPC Advertising Agreement is a written contract that defines the relationship between an advertiser and an agency or vendor that manages pay-per-click campaigns. It typically specifies scope of services, campaign assets, target channels, budgets, bidding strategy, reporting metrics, invoicing and payment terms, ownership of creative and data, confidentiality, liability limits, and the contract term including termination rights. Properly drafted agreements reduce ambiguity about performance expectations and payments and can be executed electronically under U.S. e-signature law when parties consent.

Why a Clear PPC Agreement Matters

A clear PPC Advertising Agreement protects both parties by aligning objectives, clarifying deliverables and payment terms, reducing disputes, and establishing measurement and reporting standards. It also sets data use and attribution rules and creates a record that supports compliance and auditability.

Who Typically Prepares or Signs This Agreement

The PPC Advertising Agreement is used by internal marketing teams, agencies, consultants, and procurement functions that manage paid search and social campaigns.

In-house marketing directors who authorize campaign budgets and approve KPIs.
Agency account managers who commit to deliverables, reporting, and billing terms.
Procurement or legal teams that review indemnities, IP assignments, and termination clauses.

Signatures are usually required from account owners or authorized contracting officers at both the advertiser and agency to bind the agreement.

Primary Signers and Roles

Agency Lead

Account director or authorized representative who accepts the scope, performance guarantees, and billing arrangements on behalf of the agency. This signer often manages operational delivery and client reporting obligations and should have contract authority.

Advertiser

Marketing director, procurement officer, or authorized signatory who approves budget, campaign objectives, and payment terms. This signer is responsible for providing timely assets, approvals, and access required for campaign execution.

Essential Contract Data to Include

Advertiser Name: Full legal entity name

Agency Name: Full legal entity name

Campaign Scope: Channels, targets, deliverables

Budget & Billing: Total spend and invoicing terms

KPIs / Reporting: Metrics and reporting cadence

Term & Termination: Start date, end date, notice

Key Legal Risks and Consequences

Missed Deliverables: Damages or service credits

Late Payment: Interest, collection costs

IP Disputes: Liability for third-party claims

Data Breach: Regulatory fines, breach notices

Tax Reporting: Incorrect 1099 or TIN

Incorrect TIN: Backup withholding 24%

Common Preparation Mistakes to Avoid

Vague scope language that leaves campaign channels or deliverables undefined and causes later disputes over performance.
Missing or unclear billing terms, such as net payment period, late fees, or reimbursement of third-party media costs.
Failing to define KPIs, measurement windows, or attribution rules, which makes performance assessments subjective.
No termination or exit process for asset handover and data retention, complicating post-contract transitions.

How Organizations Use PPC Agreements in Practice

These examples show how teams used a written PPC Advertising Agreement to streamline setup, approvals, and campaign execution across clients and vendors.

Optica Ventures LLC

Optica used digital agreements to centralize campaign terms across multiple clients and reduce negotiation cycles.

Centralized templates reduced review time across accounts.
"The interface is simple and easy-to-use for our team; more importantly, it is just as easy for our customers." — Brian Fitzgibbons, COO, Optica Ventures LLC.

Martin Properties

A small marketing team standardized billing and KPIs in a master PPC agreement, improving monthly reconciliation.

Standard terms streamlined invoicing and reporting.
"I can process and execute all of these documents online with 100% compliance and built-in security." — Tim Martin, Founder, Martin Properties.

Step-by-Step: Completing a PPC Advertising Agreement

Follow these core steps to prepare, finalize, and execute a PPC Advertising Agreement with clear responsibilities and timelines.

01

Draft Scope: Define channels, audiences, and deliverables in plain terms.
02

Set Budget: Enter total media spend and billing schedule.
03

Assign KPIs: Specify metrics, measurement windows, and reporting cadence.
04

Sign & Archive: Obtain authorized signatures and store the signed file securely.

Typical Digital Signing Workflow for the Agreement

A standard e-sign workflow streamlines signature collection, authentication, and recordkeeping for the PPC Advertising Agreement.

Upload Document: Add the finalized contract file in PDF or DOCX format.
Place Fields: Insert signature, date, and initial fields for each signer.
Send to Signers: Dispatch via secure email link or bulk send for multiple recipients.
Capture Audit Trail: System records timestamps, IP, and authentication events.

Recommended Digital Workflow Settings

Configure workflow options to match your authentication, field, and delivery needs before sending the agreement for signature.

Field	Configuration
Authentication Method	Email link with optional SMS code
Signing Order	Sequential or parallel signer order
Reminder Schedule	Auto-reminders at customizable intervals
Final Delivery	Automatic PDF copy to all parties

Technical and Integration Considerations for eSigning

Choose a platform that supports your file formats, authentication needs, and integrations with core systems.

File Formats: PDF, DOCX, HTML, XLSX supported
Integrations: Salesforce, NetSuite, Google Workspace
Security: TLS and AES encryption

Key Dates and Timing to Track in the Agreement

Record and monitor campaign and contractual deadlines to avoid service gaps and payment disputes.

Campaign Start Date:

Date services begin; governs media activation timing

Invoice Submission:

Monthly or campaign-based invoicing schedule; state Net terms

Payment Due Date:

Commonly Net 30 from invoice date

Reporting Dates:

Weekly or monthly report delivery deadlines

Termination Notice:

Contractual notice period for early termination

Project Milestones from Agreement to Campaign Close

Track milestones in sequence to ensure campaigns launch on schedule and final reconciliation is completed.

01

Negotiation

Define scope, budget, and legal terms with stakeholder approvals

02

Onboarding

Provide access, creatives, tracking, and billing information

03

Launch

Begin media spend and monitor initial performance

04

Reconciliation

Finalize reports, invoice adjustments, and closeout deliverables

eSignature Vendor Pricing and Feature Comparison

Common vendor pricing and core capabilities for e-signing PPC agreements. Prices reflect typical per-user annual billing; verify vendor sites for plan specifics.

	signNow	DocuSign	Adobe Sign	PandaDoc	HelloSign
Starting Price	$8/user/mo	$15/user/mo	$14/user/mo	$19/user/mo	$15/user/mo
Free Trial	7-day free trial	Varies by plan	Varies by plan	Varies by plan	Varies by plan
Bulk Send	Yes	Yes	Yes	Yes	No
Audit Trail	Yes	Yes	Yes	Yes	Yes
HIPAA Compliant	Yes	Yes	Yes	No	No

FAQs About Executing a PPC Advertising Agreement

Answers to frequent legal and practical questions about signing, notarization, and contract integrity for PPC agreements.

Need help? Contact support

Can this be signed electronically?
Yes. Electronic signatures are generally enforceable under the ESIGN Act (15 U.S.C. ch. 96) and UETA in most states; verify exceptions (wills, court orders, certain real property filings) before relying on e-sign for those categories.
Who must sign to bind the parties?
An authorized representative with actual authority should sign. For corporations or LLCs, use an officer or person listed in corporate records; procurement or legal teams often confirm signing authority.
Is notarization or witnesses required?
Most PPC contracts do not require notarization or witnesses. If a state or specific clause requires notarization or if a party requests notarized acknowledgment, follow local notary rules or RON procedures where permitted.
What happens if the TIN is wrong?
An incorrect TIN can trigger backup withholding and reporting issues under IRS rules. Verify payee TINs before issuing payments to avoid 24% backup withholding and potential penalties under IRC §6721.
How do I amend the agreement?
Use a written amendment signed by authorized representatives and dated. Note whether oral modifications are prohibited; keep the amendment with the original executed agreement for audit purposes.
How long should I keep signed copies?
Retain contracts for at least 3 years after filing for tax purposes (IRC §6501(a)); follow industry-specific rules such as HIPAA six-year retention for health-related records.

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