Can I use electronic signatures?

Yes. Electronic signatures are enforceable under the ESIGN Act (15 U.S.C. ch. 96) and UETA in adopted states when intent, consent, attribution, and retention are present.

Do I need notarization for the brochure?

Not typically. Notarization is rarely required for marketing brochures, but certain attachments (affidavits or deeds) may require a notary; local rules vary.

Are remote notarizations accepted?

Many states permit RON with identity proofing and audio-video recording; check the state's notary commission for RON rules before relying on remote notarization.

What if a buyer claims misrepresentation?

Maintain versioned records, evidence of reasonable reliance, and supporting documents; contemporaneous contractor bids, permits, and signed disclosures reduce legal exposure.

How should I correct errors after signing?

Do not alter an executed copy; instead prepare an amendment or corrected addendum, obtain signatures on the correction, and preserve both documents and execution trails.

Which eSign plan supports bulk or enterprise needs?

Vendors offer tiered plans; signNow lists Business, Business Premium, Enterprise, and Site License tiers with bulk and site options—confirm plan features before deployment.

Electronic Signature
Templates
Miscellaneous
Pre-Reno Marketing Brochure

Pre-Reno Marketing Brochure

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

PRE-RENO MARKETING BROCHURE AGREEMENT

Client Name: Marketing Agency Name:

Property Address:

WHEREAS

WHEREAS, Client owns or controls the real property identified above and seeks marketing materials to promote the property prior to, and in contemplation of, renovation work ("Pre-Reno Marketing"); and

WHEREAS, Marketing Agency possesses experience and resources to prepare professional brochures, renderings, photographs and distribution of Pre-Reno Marketing materials on the terms set forth herein; and

WHEREAS, the parties desire to set forth their respective rights and obligations regarding the Scope of Work, payment, confidentiality, termination and other material terms governing the creation and use of the Pre-Reno Marketing Brochure.

SCOPE OF WORK

Marketing Agency will produce a Pre-Reno Marketing Brochure describing the existing condition and proposed improvements, including photography, renderings, floor plans and descriptive text as required to market the Property. The deliverables shall be provided in digital print-ready format and one (1) printable PDF, unless otherwise agreed in writing.

Detailed Scope (describe specific deliverables, number of pages, inclusions, exclusions)

BROCHURE SPECIFICATIONS & APPROVALS

Brochure Size / Format

Materials to be produced (select all that apply):

Professional Photographs
Architectural Renderings
Floor Plans
Virtual Staging
Specification Sheet / Finishes

Client Approval Requirements

PAYMENT TERMS

Client shall pay Marketing Agency the total fee stated below in consideration for the Scope of Work and related services. Fees do not include third-party costs (photography, printing, permits) unless expressly included.

Total Fee Payment Schedule Late Fee

All amounts payable hereunder are due in accordance with the Payment Schedule. Overdue amounts shall accrue interest as specified in the Late Fee field above and Client shall also be responsible for collection costs, including reasonable attorney fees.

TERM AND TERMINATION

Term Start Date: Term End Date:

Termination Notice

Either party may terminate this Agreement for material breach by the other if the breaching party fails to cure within the notice period specified above. Termination does not relieve Client of obligation to pay for Services performed and reimbursable expenses incurred through the effective date of termination.

CONFIDENTIALITY

Each party shall hold in confidence and not disclose to any third party any Confidential Information of the other party. "Confidential Information" includes business plans, pricing, financials, proposed renovation specifications and any non-public marketing materials. Confidential Information does not include information that: (a) is or becomes publicly known through no breach by the receiving party; (b) is received from a third party without breach of an obligation of confidentiality; or (c) is independently developed without use of the disclosing party's Confidential Information.

Upon termination or request, each party shall return or destroy Confidential Information, except to the extent retention is required by law or to effect enforcement of the parties' rights under this Agreement.

LICENSE AND USE

Marketing Agency grants Client a non-exclusive, non-transferable license to use the delivered Pre-Reno Marketing Brochure for the promotion and sale of the Property. Marketing Agency retains the right to use non-confidential deliverables for portfolio and marketing purposes unless Client has explicitly restricted such use in writing.

GOVERNING LAW

This Agreement shall be governed by and construed in accordance with the laws of the state of without regard to conflict of law principles.

ENTIRE AGREEMENT

This Agreement, including any attachments or written change orders executed by the parties, constitutes the entire agreement between Client and Marketing Agency with respect to the subject matter hereof and supersedes all prior and contemporaneous agreements and understandings, whether written or oral. No amendment shall be effective unless made in writing and signed by both parties.

ADDITIONAL TERMS

Estimated Renovation Summary Projected Timeline / Milestones

Distribution channels (select all that apply):

Print Distribution
Digital Brochure / Email
Brokerage Distribution
Property Listing Platforms

Client Name:

By:

Date:

Marketing Agency:

By:

Date:

What the Pre-Reno Marketing Brochure Is

A Pre-Reno Marketing Brochure is a written document used to describe a real estate property before renovation work begins. It typically summarizes the current condition, proposed renovation scope, estimated schedule and costs, and required permits or approvals. The brochure helps align expectations among sellers, buyers, brokers, contractors, and lenders by documenting planned changes and known constraints prior to listing, permitting, or formal sales marketing activities. It is informational and may be incorporated into listing materials, offering packets, or contractor scopes of work.

Why a Pre-Reno Brochure Matters

The brochure clarifies renovation intent, reduces buyer and lender uncertainty, and documents disclosures that protect sellers and brokers from later disputes under consumer protection and real estate disclosure laws.

Who Typically Prepares and Uses This Brochure

Several parties create and rely on pre-renovation brochures to coordinate renovation and marketing plans before the property is listed.

Property developers and owners preparing scope and budget details for prospective buyers and partners.
Listing brokers and real estate agents who present the renovation plan alongside disclosures to prospective purchasers.
General contractors and project managers who use the brochure to align cost estimates and schedule expectations.

Clear roles and documented materials reduce misunderstandings and speed approvals from stakeholders including lenders and municipal permitting offices.

Core Elements to Include in a Professional Brochure

A thorough pre-reno brochure organizes information so non-technical readers understand what will change, why, and when. Include condition summaries, scope details, timeline, cost estimates, required approvals, and contact points.

Property Summary

Briefly describe the current property condition, square footage, major systems, and any known defects that affect renovation feasibility or disclosure obligations.

Renovation Scope

List specific work items (rooms, systems, finishes), boundaries of work, and who is responsible for permits, inspections, and corrections.

Schedule & Milestones

Provide a high-level timeline with key milestones: permitting, start date, major phases, and estimated completion to set buyer expectations.

Estimated Costs

Offer an itemized or summarized cost estimate, noting contingencies and whether costs are contractor bids or owner projections.

Permits & Approvals

Identify required municipal permits, HOA consents, or lender approvals and note who will secure them and the estimated approval timeframe.

Contacts & Disclosures

Include names, roles, license numbers (where applicable), and any statutory disclosures or notices required by state law or local ordinance.

Step-by-Step: Complete and Approve the Brochure

A structured sequence reduces rework and keeps approvals aligned across stakeholders.

01

Draft: Assemble property data, scope, and budget; create the initial brochure.
02

Internal Review: Share with owner, broker, and contractor for factual verification.
03

Permits Check: Confirm required permits and add expected timelines.
04

Finalize: Apply disclosures and circulating a final version for distribution.

How the Brochure Moves from Draft to Distribution

Typical processing follows a compact workflow from preparation through distribution and retention.

Prepare: Collect data and draft brochure text and exhibits.
Validate: Confirm figures, permits, and legal disclosures with stakeholders.
Sign: Obtain signatures from authorized parties and record execution details.
Share: Send finalized brochure to brokers, lenders, and interested buyers.

Common Digital Workflow Settings for Online Completion

Configure fields and authentication to match the document sensitivity and signer roles.

Field	Configuration
Template Upload	Upload a PDF or DOCX master file and save as template.
Signature Fields	Place signature, initials, and date fields for each party.
Authentication	Select email, SMS code, or stronger methods per signer risk.
Bulk Settings	Enable bulk send or template reuse for multiple properties or units.

Technical Requirements for eCompletion and Sharing

Ensure the chosen platform supports required formats, integrations, and authentication levels before use.

File Formats: PDF and DOCX accepted; maintain a PDF/A copy for archiving.
Integrations: Connectors for CRM and cloud storage speed distribution and recordkeeping.
Authentication: Support email, SMS, and tiered signer verification methods.

Timing and Deadlines to Watch

Key dates should be recorded in the brochure and tracked by project stakeholders to avoid permit or marketing delays.

Pre-Listing Delivery:

Provide the brochure to brokers and lenders before marketing launch.

Permit Application:

Submit required permit applications before starting physical renovation work.

Inquiry Response:

Respond to buyer or lender questions within 72 hours to keep negotiations moving.

Document Retention:

Retain executed brochures for at least three years, longer if required by law.

Post-Completion Update:

Update the brochure within 30 days after renovation completion to reflect actual outcomes.

Key Milestones from Draft to Renovation Completion

A sequential milestone view helps stakeholders track approvals and marketing steps.

01

Draft Approval

Stakeholders verify facts and budget estimates prior to public distribution.

02

Permitting Secured

Obtain municipal and HOA approvals required for work to begin.

03

Marketing Launch

Release the brochure alongside listings and broker materials.

04

Renovation Complete

Confirm finished scope, update brochure, and close out permits.

Common Preparation Pitfalls to Avoid

Omitting permit or HOA disclosure language can delay approvals and expose sellers to fines or buyer rescission rights.
Using vague cost estimates without contingencies leads to disputes with buyers and lenders during underwriting.
Failing to list a single accountable contact slows response to buyer inquiries and permit questions.
Not preserving version history makes it difficult to demonstrate which brochure was relied upon in negotiations.

Legal and Practical Risks of Inaccurate Brochures

Disclosure Violations: State consumer protection penalties and civil liability.

Permit Noncompliance: Work stoppage, fines, and remediation costs.

Contract Disputes: Buyer rescission or price adjustment claims.

Insurance Gaps: Coverage denials if scope differs from disclosures.

Lender Conditions: Loan delays or withdrawal if renovation plan lacks approvals.

Reputational Harm: Broker and developer credibility damage among buyers and partners.

How This Brochure Differs from Standard Listing Materials

Compare the pre-renovation brochure to typical listing brochures to understand distinct obligations and uses.

Criteria	Pre-Reno Brochure	Standard Listing Brochure
Primary Purpose	document planned work	market existing condition
Audience	buyers, lenders, contractors	buyers, general public
Regulatory Disclosures	often required	standard property disclosures
Timing	before or during listing	at listing and open house

eSignature Providers: Pricing and Feature Snapshot

Compare common vendor starting prices and key capabilities relevant to brochure execution and eSubmission.

	signNow	DocuSign	Adobe Sign	PandaDoc	HelloSign
Starting Price	$8/user/mo	$15/user/mo	$14/user/mo	$19/user/mo	$15/user/mo
Free Trial	7-day free trial	Available (varies)	Available (varies)	Available (varies)	Available (varies)
Bulk Send	Yes (plan-dependent)	Yes	Yes	Yes	No
Audit Trail	Yes	Yes	Yes	Yes	Yes
HIPAA Compliant	Yes (BAA available)	Yes (BAA available)	Yes (BAA available)	No	No
Envelope Cap	No envelope cap	100 envelopes/user/year	Varies by plan	Varies by plan	Varies by plan

Who Signs and Approves the Brochure

Listing Agent

The licensed broker or agent signs to confirm they have reviewed disclosures and will use the brochure in marketing; this signature documents the broker's role and responsibility.

Project Developer

An authorized owner or developer signs to confirm factual accuracy of scope, budget, and permit responsibility; signatory authority should be verifiable for lender reliance.

Real-World Examples of Use

These short examples show how firms integrate pre-reno brochures into workflows to reduce delays and clarify scope.

Tim Martin — Martin Properties

Tim Martin used a pre-reno brochure to centralize renovation scope and approvals for a multi-unit property.

It reduced back-and-forth with lenders during underwriting.
The documented scope and timeline helped the team meet lender conditions and close listings with fewer contingencies and clearer buyer expectations.

Brian Fitzgibbons — Optica Ventures

Optica Ventures prepared a standardized brochure template for small multifamily rehabs.

Templates cut drafting time per property.
Standardized materials improved consistency across multiple projects and made it faster for brokers and buyers to compare planned improvements and budgets.

Practical Tips for Accurate, Efficient Brochure Preparation

Follow these practices to reduce legal exposure and accelerate approvals.

Verify Permitting Requirements

Confirm municipal and HOA permit needs before promising timelines; inaccurate or missing permit information can lead to work stoppage and liability.

Document Assumptions Explicitly

State assumptions used in cost estimates (labor rates, material allowances) and include contingencies to avoid later disputes when actual costs differ.

Use Clear Disclosures

Include concise, state-required disclosure language and mark information that is estimated or conditional to prevent misrepresentation claims.

Preserve Version History

Archive each draft and final executed version with audit trails and signer attribution to defend against later claims about what was disclosed or agreed.

Frequently Asked Questions and Answers

Answers below address common legal, technical, and procedural questions about preparing and executing a pre-reno brochure.

Need help? Contact support

Can I use electronic signatures?
Yes. Electronic signatures are enforceable under the ESIGN Act (15 U.S.C. ch. 96) and UETA in adopted states when intent, consent, attribution, and retention are present.
Do I need notarization for the brochure?
Not typically. Notarization is rarely required for marketing brochures, but certain attachments (affidavits or deeds) may require a notary; local rules vary.
Are remote notarizations accepted?
Many states permit RON with identity proofing and audio-video recording; check the state's notary commission for RON rules before relying on remote notarization.
What if a buyer claims misrepresentation?
Maintain versioned records, evidence of reasonable reliance, and supporting documents; contemporaneous contractor bids, permits, and signed disclosures reduce legal exposure.
How should I correct errors after signing?
Do not alter an executed copy; instead prepare an amendment or corrected addendum, obtain signatures on the correction, and preserve both documents and execution trails.
Which eSign plan supports bulk or enterprise needs?
Vendors offer tiered plans; signNow lists Business, Business Premium, Enterprise, and Site License tiers with bulk and site options—confirm plan features before deployment.

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