Headline
Concise, newsworthy statement limited to one or two lines; drives media interest and must match the submitted release title.
Using a consistent Press Release Form reduces errors, speeds approval cycles, and creates an auditable record of who authorized a message and when. It also supports compliance with company disclosure policies and provides a repeatable workflow for multi-stakeholder review and eSignature capture under ESIGN and UETA frameworks.
Typical users complete different parts of the form depending on role: PR drafts content, legal reviews for compliance, and executives sign off on distribution.
Assigning responsibilities up front reduces review cycles and clarifies who has authority to approve public statements.
Concise, newsworthy statement limited to one or two lines; drives media interest and must match the submitted release title.
City and date in MM/DD/YYYY format or agreed style; indicates publication timing and whether the release is embargoed.
Summarize the who/what/when/where/why in the first 30–50 words so editors can assess newsworthiness quickly.
Include attributed quotes with speaker name, title, and approval checkbox confirming accuracy and authorization.
Links or attachments for images, video, and logos plus caption text and usage rights notes.
Record of reviewers, electronic signatures, timestamps, and any conditions (e.g., embargo exceptions).
Use a secure eSignature platform that preserves an audit trail, supports standard file formats, and integrates with publication tools.
| Template | Pre-fill headline and boilerplate text. |
|---|---|
| Conditional Fields | Show embargo fields only when selected. |
| Approval Routing | Two-step: legal then executive |
| Authentication | Email link + optional SMS code |
| Bulk Send | Use for multi-location releases |
| signNow | DocuSign | Adobe Sign | PandaDoc | HelloSign | |
|---|---|---|---|---|---|
| Starting Price | $8/user/mo | $15/user/mo | $14/user/mo | $19/user/mo | $15/user/mo |
| Free Trial | 7-day free trial | Varies | Varies | Varies | Varies |
| Bulk Send | Yes | Yes | Yes | Yes | Varies |
| Audit Trail | Yes | Yes | Yes | Yes | Yes |
| HIPAA Compliant | Yes | Yes | Yes | No | No |
Specify exact datetime and timezone
Set at least 48 hours before release
Date and planned send window
Time CMS will go live
Schedule media follow-up cadence
PR prepares full draft and assets
Legal confirms regulatory language
Final approver signs electronically
Release is published and sent to media
Tim's team centralized release approvals to reduce delays
Optica standardized release templates to ensure consistent messaging