Headline
A concise, news-focused line that summarizes the announcement and draws attention; avoid jargon and keep it under 120 characters for wire services.
A Press Release Template saves time, enforces consistency, and preserves an audit trail of approvals and versions. For regulated organizations, it helps capture disclosures and approvals required under securities, healthcare, or government rules while making distribution and recordkeeping straightforward.
Communications and legal teams commonly jointly prepare press releases to balance message and compliance.
Smaller organizations may combine these roles; ensure at least one accountable approver signs off before release.
A concise, news-focused line that summarizes the announcement and draws attention; avoid jargon and keep it under 120 characters for wire services.
City and date of release formatted as City, State — MM/DD/YYYY; indicates where the news originates and establishes timing for embargoed distribution.
First paragraph answering who, what, when, where, and why; craft one strong sentence that conveys the core news for quicker editorial pickup.
Supporting paragraphs with background, quotes from authorized spokespeople, and factual context; keep paragraphs short and factual for media use.
Standard company description that appears at the end; include legal entity name, brief description, and where to find more information.
Name, title, phone, and email for press inquiries; include alternate contact for after-hours or embargoed situations.
| Field | Configuration |
|---|---|
| Draft ownership | Assign to communications lead for initial drafting. |
| Reviewer sequence | Route to legal then executive approver in order. |
| Authentication | Use email or SMS code for signer verification. |
| Distribution method | Choose wire service, email list, or hosted release link. |
Choose distribution channels based on audience, regulatory requirements, and file formats supported.
Ensure the chosen platform preserves timestamps and versioning; for regulated disclosures, retain proof of distribution and delivery receipts.
Complete initial draft at least 72 hours before distribution.
Allow 24–48 hours for counsel to clear disclosures.
Secure final sign-off at least 24 hours before release.
Specify exact embargo date and time in MM/DD/YYYY HH:MM format.
Schedule wire or email sends during business hours for pickup.
Produce a locked PDF/A copy with signature metadata and audit trail for archival and legal preservation purposes.
Publish an HTML version for the newsroom with a downloadable signed PDF attached for media verification.
Attach data sheets, regulatory approvals, or executive bios as appendices to the release when referenced in text.
Save delivery confirmations and wire service receipts as part of the record for compliance and tracking.
| signNow | DocuSign | Adobe Sign | PandaDoc | HelloSign | |
|---|---|---|---|---|---|
| Starting Price | $8/user/mo | $15/user/mo | $14/user/mo | $19/user/mo | $15/user/mo |
| Free Trial | 7-day free trial | Varies by vendor | Varies by vendor | Varies by vendor | Varies by vendor |
| Bulk Send | Yes | Yes | Yes | Yes | No |
| Audit Trail | Yes | Yes | Yes | Yes | Yes |
| HIPAA Compliant | Yes | Yes | Yes | No | No |
| Envelope Cap | No envelope cap | 100 envelopes/user/year | Varies by plan | Varies by plan | Varies by plan |
Brian Fitzgibbons found the interface simple and easy to use
Tim Martin processes documents online with compliance and security