Approver identity
Record full name, job title, organization, and contact details so attribution and authority are clear for audits.
A standardized Public Relations Form centralizes approvals, documents legal consent, and reduces the risk of unauthorized disclosure. It creates a clear record that supports regulatory compliance, protects intellectual property and privacy rights, and speeds coordination among communications, legal, and executive teams.
Typical users include communications staff, in-house counsel, spokespeople, and external PR agencies who coordinate messaging and approvals.
Understanding which role is responsible for each field helps assign review steps and ensure the form is routed correctly before distribution.
Record full name, job title, organization, and contact details so attribution and authority are clear for audits.
Include the precise quote, headline, or release language being authorized to avoid post-publication disputes over wording.
Specify permitted media, geographic scope, time limits, and any restrictions on reuse or modification.
Record embargo start/end, applicable time zone, and any staggered release instructions for channels or regions.
List included images, video, and downloadable assets with file names and version numbers for accurate distribution.
Capture signatures, timestamps, and reviewer notes to create an auditable, tamper-evident record of consent.
| Field | Configuration |
|---|---|
| Approval order | Communications → Legal → Executive |
| Notifications | Email and in-app reminders |
| Authentication | Email link, SMS code, or stronger |
| Retention policy | Auto-archive after signature |
Choose platforms and file formats that preserve content fidelity and provide an audit trail for each signed form.
Submit content 72 hours before planned release
Allow 24–48 hours for counsel review
Obtain signatures 24 hours pre-release
Specify exact MM/DD/YYYY HH:MM TZ
Record actual send time and recipients
Initial content and attachments compiled for review
Stakeholders provide edits and raise issues
Legal and executive sign-off obtained
Release is sent and distribution logged
| Criteria | Media Release | Media Authorization |
|---|---|---|
| Purpose | publish content | grant specific rights |
| Consent required | ||
| Typical signer | spokesperson | rights holder |
| Use of image | often | conditional |
| signNow | DocuSign | Adobe Sign | PandaDoc | HelloSign | |
|---|---|---|---|---|---|
| Starting Price | $8/user/mo | $15/user/mo | $14/user/mo | $19/user/mo | $15/user/mo |
| Free Trial | 7-day trial | Varies | Varies | Varies | Varies |
| Bulk Send | Yes | Yes | Yes | Yes | Varies |
| Audit Trail | Yes | Yes | Yes | Yes | Yes |
| HIPAA Compliant | Yes | Yes | Yes | No | No |
| Envelope Cap | No cap | 100 envelopes/user/year | Varies | Varies | Varies |