Parties & Definitions
Identify full legal names and define terms such as 'Lead', 'Qualified Lead', 'Test Period', and 'Attribution' to avoid ambiguity in performance measurement.
The agreement reduces ambiguity about lead ownership, testing criteria, payments, and data handling. It provides an audit trail for disputes, helps demonstrate compliance with consumer-protection rules, and sets timelines for reporting and remediation when lead quality or consent is in question.
These stakeholders use the agreement to reduce operational disputes, align KPIs, and ensure the test process produces defensible, repeatable results.
Identify full legal names and define terms such as 'Lead', 'Qualified Lead', 'Test Period', and 'Attribution' to avoid ambiguity in performance measurement.
Specify volumes, geographies, property types, and any inclusion/exclusion rules so results are comparable and the vendor understands acceptance criteria.
List permitted uses, storage limits, deletion windows, and any required privacy safeguards to meet applicable laws and buyer policies.
Declare payment rates, crediting for rejected leads, invoicing cadence, and dispute timelines so financial reconciliation is transparent.
Define required delivery formats, fields, delivery frequency, and acceptance tests such as contactability, valid phone numbers, or geographic match.
Set termination rights, remediation steps for persistent defects, indemnities for regulatory violations, and how final settlements will be calculated.
| Workflow Field | Signing Platform Configuration |
|---|---|
| Authentication | Email link plus optional SMS code |
| Bulk Send | Enable bulk preset if testing many leads |
| Conditional Fields | Show rejection reason only when lead rejected |
| Audit Trail | Record IP, timestamp, and action log |
Ensure the chosen solution records an audit trail, preserves a tamper-evident signed copy, and aligns with internal retention policies for compliance.
Signatures due within 7 calendar days of execution request.
Common test windows are 30 calendar days unless parties agree otherwise.
Submit test results within 5 business days after test period ends.
Raise disputes within 14 calendar days of report delivery.
Vendor invoices payable within 30 calendar days after acceptance.
| signNow | DocuSign | Adobe Sign | PandaDoc | HelloSign | |
|---|---|---|---|---|---|
| Starting Price | $8/user/mo | $15/user/mo | $14/user/mo | $19/user/mo | $15/user/mo |
| Free Trial | 7-day free trial | Varies by vendor | Varies by vendor | Varies by vendor | Varies by vendor |
| Bulk Send | Yes | Yes | Yes | Yes | No |
| Audit Trail | Yes | Yes | Yes | Yes | Yes |
| Envelope Cap | No cap | 100 envelopes/user/year | Varies by plan | Varies by plan | Varies by plan |
Small brokerage piloted a 30-day lead test with documented acceptance criteria
Investment firm tested multiple lead suppliers under a single template