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Reseller Business Proposal

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RESELLER BUSINESS PROPOSAL

Proposal Date:

Recitals

WHEREAS, Company Name: is engaged in the manufacture, distribution and sale of the products and services specified herein; and

WHEREAS, Reseller Name: desires to obtain the non-exclusive or exclusive right to market, promote and resell such products under the terms set forth below.

NOW, THEREFORE, in consideration of the mutual promises and covenants contained in this Proposal and related documents, the parties agree as follows.

Scope of Work

Territory:   Channel Type: Online Retail Wholesale

Products and Pricing

Reseller will offer the following products at the reseller price schedule set by Company. Detailed product lists and pricing schedules attached as part of this Proposal constitute the pricing appendix.

Payment Terms

Payment Amount (per invoice):

Late Payment Fee:

Term and Termination

Effective Date (Start):   Expiration Date (End):

Either party may terminate this Proposal for convenience upon written notice of days. Termination for material breach is permitted immediately upon written notice when the breaching party fails to cure within 30 days after receipt of a written cure notice, unless otherwise required by applicable law.

Confidentiality

Each party acknowledges that during the term of this Proposal it may obtain Confidential Information of the other party. "Confidential Information" includes business plans, pricing, customer lists, technical data and other non-public information disclosed in written, electronic or oral form. Confidential Information shall not include information that is (a) already known to the receiving party without restriction, (b) becomes publicly available through no fault of the receiving party, or (c) is developed independently by the receiving party without use of the disclosing party's Confidential Information.

Receiving party shall (i) use Confidential Information solely to perform obligations under this Proposal, (ii) restrict disclosure to employees and contractors who need to know and are bound by confidentiality obligations at least as protective as those herein, and (iii) take reasonable measures to protect confidentiality. This obligation survives termination for a period of three (3) years, except for trade secrets which shall be protected for as long as they remain trade secrets under applicable law.

Reseller acknowledges and agrees: I have read and will comply with the Confidentiality provisions set forth above.

Intellectual Property and Use

Company retains all right, title and interest in its trademarks, trade names, patents, copyrights and other intellectual property. Reseller is granted a limited, non-transferable, non-sublicensable license to use Company branding and marketing materials solely to promote and resell the Company's products in accordance with this Proposal and the Company's brand guidelines.

Compliance and Representations

Each party represents that it has the authority to enter into this Proposal and that its performance will comply with applicable laws and regulations. Reseller further represents that it will not engage in unfair or deceptive practices and will comply with all export control and anti-bribery laws in performance of this Proposal.

Governing Law

This Proposal shall be governed by and construed in accordance with the laws of the State of without regard to conflict of laws principles. The parties submit to the exclusive jurisdiction of the courts located in that state for disputes arising under this Proposal.

Entire Agreement

This Proposal, including all attachments and pricing schedules executed by the parties, constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all prior and contemporaneous agreements, representations and understandings, whether written or oral. Any amendment must be in writing and signed by authorized representatives of both parties.

Notices

Company:

By:

Date:

Reseller:

By:

Date:

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What the Reseller Business Proposal Is and when it's used

A Reseller Business Proposal is a written offer from a seller, vendor, or manufacturer to a prospective reseller that describes commercial terms, pricing, margins, territory, responsibilities, and timelines. It combines commercial details (discount tiers, minimum orders, payment terms), operational terms (support, training, inventory), and legal clauses (warranties, IP, termination). Organizations use this document to onboard channel partners, document mutual obligations, and create a baseline for future purchase orders, service level agreements, and commission calculations. The document is typically negotiated, executed by authorized signatories, and retained for audit and tax purposes.

Why a clear Reseller Business Proposal matters

A clear proposal reduces ambiguity about pricing, responsibilities, and approval workflows, supports consistent onboarding across partners, and creates an auditable record useful for compliance, tax reporting, and dispute resolution.

Why a clear Reseller Business Proposal matters

Who prepares and who receives a Reseller Business Proposal

Typical creators and recipients include vendors, channel managers, and potential reseller partners who need a written basis for commercial engagement.

  • Manufacturers and vendors seeking to define reseller economics and access channels.
  • Value-added resellers (VARs) evaluating pricing, support obligations, and territory allocations.
  • Distribution partners assessing minimums, inventory commitments, and onboarding timelines.

Use this document when evaluating partner fit, approving margins, or formalizing a reseller engagement before accepting orders or providing preferential pricing.

Key signatories and their roles

Authorized Reseller

The individual or entity authorized to resell products under the proposal. This signer must be legally empowered to accept pricing, payment terms, and territorial restrictions on behalf of the reseller and should have binding authority documented in corporate records.

Signing Officer

A vendor-side executive or authorized signatory who accepts contractual terms on behalf of the manufacturer or distributor. That officer must have capacity to bind the company financially and to commit to support, warranty, and supply obligations described in the proposal.

Essential sections to include in a professional proposal

A complete proposal combines commercial, operational, legal, and administrative items so both parties can operationalize the relationship without ambiguity.

Executive summary

Concise overview of the offer, target markets, and expected outcomes so decision makers can quickly assess strategic fit and commercial incentives.

Pricing and margins

Detailed discount schedules, MSRP guidance, tiered rebates, and minimum order quantities with worked examples illustrating gross margin at each tier.

Sales targets

Revenue or unit commitments, reporting cadence, and incentive calculations that define performance expectations and any milestone-based rewards.

Support and SLAs

Technical support scope, response times, training commitments, and return-material authorization procedures needed to support reseller customers.

Legal and IP

Contractual terms covering warranty disclaimers, intellectual property licenses, indemnities, confidentiality, and limitation of liability appropriate to the transaction.

Implementation timeline

Phased onboarding steps, sample order dates, delivery windows, and activation milestones with owners and approximate durations.

Required data fields for the proposal

Legal business name: Exact entity name
Tax ID / EIN: Federal EIN or TIN
Primary contact: Name, title, phone
Business address: Street, city, state, ZIP
Products and SKUs: SKU list or catalogue ref
Pricing schedule: Tiered discounts defined

Step-by-step: complete the Reseller Business Proposal

Follow a consistent sequence to collect approvals, standardize terms, and produce an executable proposal ready for signature and archival.

  • 01
    Gather documents: Collect EIN, product SKUs, and pricing matrices.
  • 02
    Define terms: Specify margins, territories, minimums, and payment terms.
  • 03
    Internal approvals: Obtain finance and legal sign-off before issuing.
  • 04
    Execute: Send to authorized signers and complete signatures.

Online workflow settings for proposals

Configure fields and authentication to match risk level and organizational approvals before sending the document for signature.

Field Configuration
Signature order Sequential signing by vendor then reseller
Authentication level Email plus optional SMS or ID verification
Template name Use consistent naming for version control
Bulk send Enable for mass partner offers if needed

Typical eSubmission flow for a proposal

An e-submission workflow reduces turnaround by automating routing, signer authentication, and storing signed records with an audit trail.

  • Upload document: Attach the proposal draft and supporting exhibits.
  • Place fields: Add signature, date, and initial fields where required.
  • Send to signer: Dispatch via email link or secure signing portal.
  • Store audit trail: Capture timestamps, IP, and completion certificate.

Platform and file requirements for eSigning

Confirm integrations, file formats, and authentication methods before sending to partners.

  • Integrations: Salesforce, NetSuite, Google Workspace
  • File formats: PDF, DOCX, and export to Excel
  • Authentication: Email, SMS, ID verification options

Ensure the chosen platform supports your audit, storage, and regulatory needs for later dispute resolution.

Common timelines and response expectations

Define clear internal and external deadlines in the proposal to avoid misunderstandings and permit timely onboarding and delivery.

Proposal validity period:

Typically 30–60 days from issue date to accept the terms.

Reseller response deadline:

Reseller must return signed proposal within the stated validity window.

Onboarding start date:

Specify a target start date for training and systems access.

First order window:

Define when minimum order commitments begin to accrue.

Termination notice:

Standard notice periods range from 30 to 90 days unless otherwise specified.

Key milestones from draft to execution

Track four sequential milestones so the proposal proceeds from drafting through internal approval to signed execution.

01

Drafting

Prepare initial terms, attach price tables, and list exhibits for review.

02

Internal approval

Obtain finance and legal sign-off before external issuance of the proposal.

03

Negotiation

Exchange redlines and clarify obligations until both parties reach consensus.

04

Execution

Final signatures executed and final PDF saved with audit trail.

Common preparation mistakes to avoid

  • Unclear pricing tables leading to conflicting interpretations and disputes over discounts or rebate calculations.
  • Using a nonstandard signature process or unsigned exhibits that later invalidate contract enforcement in practice.
  • Failing to include the reseller's correct legal name or EIN, which can delay payments and trigger tax withholding.
  • Omitting operational details such as fulfillment lead times, warranty process, and support responsibilities that later generate service disputes.

Risks and potential penalties for errors

Tax withholding: Backup withholding risk
Contract invalidity: Unauthorized signatory issues
Financial loss: Incorrect margin calculations
Compliance breach: Data privacy exposure
Delay penalties: Late delivery charges
Reputational risk: Partner disputes publicized

eSignature vendor comparison for proposal workflows

Below is a concise pricing and capability comparison to consider when selecting an eSignature provider; do not include data timestamps or dated references in this summary.

signNow DocuSign Adobe Sign PandaDoc HelloSign
Starting Price $8/user/mo $15/user/mo $14/user/mo $19/user/mo $15/user/mo
Free Trial 7-day free trial Varies by vendor Varies by vendor Varies by vendor Varies by vendor
Bulk Send Yes Yes Yes Yes No
Audit Trail Yes Yes Yes Yes Yes
HIPAA Compliant Yes Yes Yes No No
Envelope Cap No cap 100 envelopes/user/year Varies Varies Varies

Real examples of proposal workflows in practice

These brief accounts show how organizations applied eSigned proposals to accelerate partner onboarding while preserving compliance and traceability.

Tech Data

Tech Data standardized partner proposals to reduce administrative overhead and centralize approvals.

  • The team integrated signed proposals with ERP.
  • According to the company, the approach improved internal and external customer service and sped time-to-revenue while preserving an auditable record for finance and compliance.

Martin Properties

A small regional firm moved reseller and vendor agreements online to close faster and reduce in-person meetings.

  • Mobile signing allowed quick approvals.
  • The founder reported being able to execute documents from any device with full compliance, which reduced turnaround and simplified document storage and retrieval for later audits.

Practical tips for accurate and efficient proposals

Adopt consistent templates, verification routines, and storage practices to reduce errors and speed approvals across partner channels.

Standardized templates
Use a single approved template for each partner tier and keep exhibits versioned. Consistency prevents negotiation on routine items and reduces review time.
Verify legal names and EINs
Confirm the reseller's legal entity name and EIN before signature to avoid payment delays, tax reporting errors, and possible backup withholding.
Document approvals
Capture internal approval signatures or attestations from finance and legal before sending the proposal to external parties to shorten negotiation cycles.
Preserve audit trail
Retain the signed PDF and the complete audit trail (timestamps, IP, signer identity) for dispute resolution and regulatory review.

Frequently asked questions about Reseller Business Proposals and eSigning

Answers to common legal, technical, and operational questions when drafting, sending, or storing reseller proposals electronically.


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