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Reseller Partnership Agreement

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RESELLER PARTNERSHIP AGREEMENT

This Reseller Partnership Agreement (the Agreement) is made and entered into as of (Effective Date) by and between:

Provider Name:

Reseller Name:

WHEREAS

WHEREAS, Provider develops, markets and sells certain products and/or services described herein and owns all intellectual property and goodwill associated therewith; and

WHEREAS, Reseller desires to obtain the right to market, promote and resell the Provider's products and services in accordance with the terms of this Agreement, and Provider is willing to grant such rights on the terms and conditions set forth below; and

WHEREAS, the parties desire to set forth their respective rights and obligations with respect to the appointment, compensation and commercial relationship established by this Agreement.

APPOINTMENT AND SCOPE OF WORK

1. Appointment. Provider hereby appoints Reseller, and Reseller accepts such appointment, to promote and resell the Provider's products and services in the territory and subject to the limitations set forth in this Agreement. Reseller's rights are non-transferable except with Provider's prior written consent.

RESELLER OBLIGATIONS

2. Reseller shall: (a) diligently market and solicit orders for Provider's products and services; (b) comply with Provider's published pricing and branding guidelines unless otherwise agreed in writing; (c) maintain accurate records of sales, customers and communications and provide quarterly reports to Provider; and (d) conduct business in a manner that preserves Provider's reputation and goodwill.

3. Reseller is responsible for all local taxes, duties and costs incurred in performing its obligations under this Agreement unless otherwise agreed in writing.

PRICING AND PAYMENT TERMS

TERM AND TERMINATION

4. Term. The term of this Agreement shall commence on and shall continue until unless earlier terminated in accordance with this Agreement.

5. Termination for Cause. Either party may terminate this Agreement for material breach by the other party that remains uncured for thirty (30) days after written notice, or immediately upon insolvency, bankruptcy filing, or an assignment for the benefit of creditors by the other party. Termination shall not relieve either party of obligations accrued prior to termination.

CONFIDENTIALITY

6. Each party (Recipient) shall keep confidential and shall not disclose to any third party Confidential Information of the other party (Discloser) except to its employees, agents or professional advisors who have a need to know and who are bound by confidentiality obligations at least as protective as those contained herein. Confidential Information includes business plans, customer lists, pricing, technical data and trade secrets. Confidentiality obligations shall survive termination of this Agreement for years.

INTELLECTUAL PROPERTY

7. Provider retains all right, title and interest in and to its trademarks, trade names, patents, copyrights and other intellectual property. Provider grants Reseller a non-exclusive, non-transferable, revocable license to use Provider's marks and marketing materials solely to perform Reseller's obligations under this Agreement and only in accordance with Provider's written brand guidelines.

INDEMNIFICATION; LIMITATION OF LIABILITY

8. Each party agrees to indemnify, defend and hold harmless the other party from and against all third-party claims arising from its gross negligence, willful misconduct or material breach of this Agreement. Except for liability arising from willful misconduct or a party's indemnification obligations, neither party shall be liable for consequential, incidental or punitive damages and each party's aggregate liability shall be limited to the amounts paid or payable under this Agreement in the twelve (12) months preceding the claim.

GOVERNING LAW

9. This Agreement shall be governed by and construed in accordance with the laws of the State of without regard to its conflicts of law principles. The parties consent to the exclusive jurisdiction of the state and federal courts located within that State for any dispute arising out of this Agreement.

ENTIRE AGREEMENT; AMENDMENT

10. This Agreement, together with any exhibits or schedules attached hereto and any mutually executed written amendments, constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all prior and contemporaneous agreements, understandings and communications. Any amendment to this Agreement must be in writing and signed by authorized representatives of both parties.

MISCELLANEOUS

11. Assignment. Neither party may assign this Agreement or any rights hereunder without the prior written consent of the other party, except that Provider may assign this Agreement in connection with a merger or sale of substantially all of its assets. All notices and communications required hereunder shall be in writing and delivered to the addresses set forth above or to such other address as a party may designate in writing.

Provider Printed Name:

By:

Date:

Reseller Printed Name:

By:

Date:

Enter text✕

What a Reseller Partnership Agreement Covers

A Reseller Partnership Agreement is a written contract between a vendor and an independent reseller that defines rights and obligations for marketing, distributing, and selling products or services. Typical provisions allocate territory, designate permitted channels, set pricing and commission structures, establish performance expectations and minimum purchase requirements, describe branding and intellectual property permissions, and set the contract term and termination triggers. The agreement also addresses payment timing, audit rights, confidentiality, indemnities, dispute resolution, and any onboarding or training responsibilities that ensure consistent representation of the principal's goods or services.

Why a Reseller Partnership Agreement Matters

A clear written agreement reduces ambiguity about commissions, territories, and permitted activities, helping avoid disputes and protect brand value.

Why a Reseller Partnership Agreement Matters

Who Typically Uses a Reseller Partnership Agreement

These agreements are used by vendors, distributors, authorized resellers, channel managers, and legal teams to formalize sales partnerships.

  • Vendors and manufacturers seeking third-party distribution for products or SaaS services.
  • Value-added resellers (VARs) and agents who need written commission and territory rules.
  • Corporate legal and channel operations teams that standardize partner onboarding and compliance.

Use this document when appointing a reseller, onboarding channel partners, or updating commercial terms to reflect new products or territories.

Stepwise Completion Checklist

Follow these steps to prepare, approve, and execute a reseller agreement to reduce review cycles and ensure enforceability.

  • 01
    Prepare: Assemble party details, product list, territories, and commission schedules.
  • 02
    Review: Legal and finance should confirm tax IDs, payment terms, and compliance clauses.
  • 03
    Authorize: Obtain signatures from authorized corporate officers with delegated authority.
  • 04
    Distribute: Provide fully executed copies to all parties and update contract management systems.

Essential Contract Sections to Include

A professional Reseller Partnership Agreement contains interrelated sections that govern commercial terms, intellectual property, compliance, and operational procedures to avoid disputes and enable audits.

Parties

Identify the legal entities, their business addresses, and authorized representatives to establish clear contractual standing and notice recipients.

Term and Renewal

Specify initial term, renewal mechanics, notice periods for nonrenewal, and conditions for automatic extension or renegotiation.

Territory & Channels

Define exclusive or nonexclusive territories and permitted sales channels, including online marketplaces and sub-reseller rules.

Pricing & Commissions

Set list prices, discounts, commission rates, payment schedule, reconciliation method, and treatment of returns and chargebacks.

IP and Branding

Grant limited trademark and marketing license terms, approval rights for co-branded materials, and post-termination IP obligations.

Compliance & Audit Rights

Include record access, audit frequency, confidentiality, data protection obligations, and remedies for noncompliance.

Required Identifying Information

Legal Entity: Full registered name
Tax ID: EIN or SSN as applicable
Business Address: Street, city, state, ZIP
Authorized Rep: Name and title of signer
Payment Details: Bank or remittance instructions
Territory: Explicit geographic/channel scope

Common Risks and Contractual Penalties

Late Payments: Interest, offset rights
Misreported Sales: Clawbacks or audit adjustments
IP Misuse: Injunctions, damages
Unauthorized Sublicense: Termination rights
Tax Withholding Failures: Backup withholding
Regulatory Noncompliance: Fines or contract suspension

Common Preparation Mistakes to Avoid

  • Using vague territory descriptions that lead to overlapping reseller rights and customer disputes.
  • Omitting tax identifiers or incorrect EINs, which can delay payments or trigger backup withholding.
  • Failing to define commission triggers and handling of returns or refunds, causing reconciliation conflicts.
  • Not specifying authority to sign or failing to obtain corporate approvals, which can render the contract unenforceable.

Execution and Delivery Flow

A straightforward routing and storage flow ensures each party receives an enforceable copy and the organization keeps a retained record.

  • Prepare Document: Draft and populate fields with legal names and financial terms.
  • Collect Signatures: Execute via paper, in-person, or eSignature with audit trail.
  • Deliver Copies: Provide fully executed PDFs to each party and finance.
  • Store Securely: Archive in contract repository and backup storage.

How to Configure an Online Signing Workflow

Set up a repeatable template with fields, signer order, and verification to speed onboarding while preserving compliance.

Field Configuration
Authentication Email link, SMS code, or KBA
Template Reusable reseller agreement template
Routing Order Vendor first, reseller second
Notifications Email reminders and completion receipts

Digital Signing and Technical Considerations

Choose a signing platform that supports audit trails, common integrations, and appropriate authentication levels.

  • Integrations: Salesforce, NetSuite, Google Workspace
  • File Formats: PDF, DOCX, HTML supported
  • Security: TLS in transit, AES-256 at rest

eSignature Vendor Pricing Comparison

Neutral comparison of common eSignature plans and basic capabilities to inform choices for executing reseller agreements. Pricing reflects annual-billed per-user rates where shown.

signNow DocuSign Adobe Sign PandaDoc HelloSign
Starting Price $8/user/mo $15/user/mo $14/user/mo $19/user/mo $15/user/mo
Free Trial 7-day free trial Varies by vendor Varies by vendor Varies by vendor Varies by vendor
Bulk Send Yes Yes Yes Yes No
Audit Trail Yes Yes Yes Yes Yes
HIPAA Compliant Yes Yes Yes No No

FAQs and Troubleshooting

Answers to frequent questions about enforceability, signatures, terminations, and common execution issues when using a reseller agreement.


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