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Selling Agency Agreement

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SELLING AGENCY AGREEMENT

This Selling Agency Agreement (the "Agreement") is made and entered into as of the day of , , by and between Principal Name: , an entity organized as Individual Corporation LLC Other located at ; and Agent Name: , an entity organized as Individual Corporation LLC Other located at .

RECITALS

WHEREAS, Principal is engaged in the business of selling, distributing, or licensing the following goods or services: ; and

WHEREAS, Agent has expertise, contacts, and facilities for marketing and selling Principal's goods and services in the territory specified herein and is willing to act as selling agent on the terms set forth below; and

WHEREAS, the parties desire to set forth in writing their respective rights and obligations with respect to the sale of Principal's goods and services.

NOW, THEREFORE, in consideration of the mutual covenants and agreements contained herein, the parties agree as follows:

1. APPOINTMENT; SCOPE

1.1 Appointment. Principal hereby appoints Agent as Principal's non-exclusive or exclusive selling agent (select one): Exclusive Non-exclusive for the sale of the products and services described above within the territory described in Section 2, subject to the terms of this Agreement.

1.2 Authority. Agent is authorized to solicit and procure orders for Principal's products and services on behalf of Principal, subject to limitations expressly set forth herein. Agent shall not, without Principal's prior written consent, bind Principal to any contract that would incur obligations outside ordinary course sales or extend credit in Principal's name beyond agreed credit terms.

2. TERM; TERRITORY

2.1 Term. The term of this Agreement shall commence on the effective date set forth above and shall continue for a period of unless earlier terminated in accordance with Section 13.

2.2 Territory. The territory in which Agent is authorized to act is: .

3. AGENT DUTIES

Agent shall: (a) use commercially reasonable efforts to promote and solicit orders for Principal's products; (b) timely transmit all orders to Principal in writing; (c) maintain accurate books and records of all sales, leads and contacts pertaining to Principal and permit Principal reasonable inspection; and (d) comply with all applicable laws and Principal's written policies provided to Agent.

4. COMMISSION; PAYMENT

4.1 Commission Rate. Principal shall pay Agent a commission equal to of the net sales price actually collected by Principal from customers procured by Agent, subject to deductions for returns, allowances, taxes, and freight.

4.2 Payment Terms. Commissions shall be calculated monthly and paid within after Principal's receipt of payment from the customer. No commission shall be due on orders that are canceled prior to shipment or on which Principal properly exercises a right of set-off.

5. PRINCIPAL OBLIGATIONS

Principal shall: (a) furnish Agent with product information, price lists, and sales materials necessary for the performance of Agent's duties; (b) accept or reject orders in accordance with Principal's standard policies; and (c) fulfill accepted orders in a commercially reasonable manner.

6. EXPENSES

Unless otherwise agreed in writing, Agent shall bear its own expenses incurred in performing its duties hereunder. Principal may, in its discretion, reimburse pre-approved out-of-pocket expenses upon submission of reasonable documentation.

7. CONFIDENTIALITY

Each party acknowledges that during the course of performance it may receive confidential information of the other party. Each party agrees to maintain confidentiality of such information and to use it solely for performance under this Agreement. The obligations of confidentiality shall survive termination for a period of .

8. REPRESENTATIONS AND WARRANTIES

8.1 Each party represents and warrants that it has full power and authority to enter into this Agreement and to perform its obligations. Principal further represents that the products sold do not infringe third-party intellectual property rights and comply with applicable safety standards.

9. INDEMNIFICATION

Each party shall indemnify, defend and hold harmless the other party from and against any and all claims, liabilities, losses, damages and expenses (including reasonable attorneys' fees) arising out of the indemnifying party's breach of this Agreement, negligence, willful misconduct, or violation of law.

10. INSURANCE

Agent shall maintain insurance customary for its industry, including commercial general liability and, where applicable, professional liability or product liability coverage. Upon request, Agent shall provide certificates of insurance to Principal.

11. INDEPENDENT CONTRACTOR

Agent is an independent contractor and nothing in this Agreement shall be construed to create a partnership, joint venture, agency relationship except as expressly set forth in Section 1, or employer-employee relationship between the parties.

12. TERMINATION

12.1 Either party may terminate this Agreement for convenience upon prior written notice to the other party.

12.2 Either party may terminate immediately for material breach by the other party which is not cured within after written notice specifying the breach.

13. POST-TERMINATION; SURVIVAL

Upon termination, Agent shall cease representing itself as Agent of Principal and shall promptly return all confidential information and marketing materials. Rights and obligations that by their nature survive termination shall remain in effect, including Sections 4, 6, 7, 9, 11, 13, and 19.

14. ASSIGNMENT

Neither party may assign this Agreement or any rights hereunder without the prior written consent of the other party, which consent shall not be unreasonably withheld; provided, however, Principal may assign to an affiliate or successor in connection with a merger, sale of substantially all assets, or other corporate reorganization.

15. NOTICES

All notices required or permitted under this Agreement shall be in writing and delivered to the address set forth below (or to such other address as a party may designate by written notice):

16. AMENDMENTS; WAIVER

No amendment, modification or waiver of any provision of this Agreement shall be effective unless in writing and signed by both parties. No waiver of any breach shall constitute a waiver of any subsequent breach.

17. GOVERNING LAW

This Agreement shall be governed by and construed in accordance with the laws of the State of , without regard to its conflict of laws principles.

18. ENTIRE AGREEMENT

This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all prior and contemporaneous agreements, understandings and communications, whether written or oral, relating to such subject matter.

19. SEVERABILITY

If any provision of this Agreement is held to be invalid, illegal or unenforceable, the remaining provisions shall continue in full force and effect and the invalid provision shall be replaced by a valid provision that most nearly accomplishes the parties' intent.

20. COUNTERPARTS; ELECTRONIC SIGNATURES

This Agreement may be executed in counterparts, each of which shall be deemed an original, and all of which together shall constitute one and the same instrument. Facsimile or electronic copies of signatures shall be deemed originals for all purposes.

Principal Name:

By:

Date:

Agent Name:

By:

Date:

Enter text✕

What a Selling Agency Agreement Is

A Selling Agency Agreement is a written contract between a property owner (seller) and a licensed real estate broker that grants the broker authority to market, negotiate, and sell specified property under defined terms. It typically states the scope of the broker's authority, the listing term, commission rate or calculation method, duties and responsibilities of each party, disclosure obligations, and termination conditions. The agreement creates enforceable rights to commission when a sale closes under the contract's terms and serves as the foundation for regulatory compliance, recordkeeping, and dispute resolution.

Why the Selling Agency Agreement Matters

A clear Selling Agency Agreement protects commission entitlements, sets mutual expectations for marketing and negotiation, and reduces disputes by documenting scope, timelines, and compensation. It also supports compliance with state real estate licensing rules and provides a record useful for tax reporting, audits, and dispute resolution.

Why the Selling Agency Agreement Matters

Who typically uses this agreement

Typical parties who use a Selling Agency Agreement include the property's seller, licensed brokers, and their legal or compliance advisors.

  • Sellers (individuals or entities) needing clear terms and commission protections.
  • Listing brokers seeking exclusive or nonexclusive authority to market a property.
  • Brokerage compliance teams and attorneys reviewing obligations and disclosure language.

Use the agreement whenever a broker will perform marketing or negotiation services to ensure enforceable commission terms.

Primary signatory roles

Listing Broker — Broker

The licensed listing broker signs to accept appointment and to confirm authority to act under applicable state license law. The broker's narrative should identify brokerage entity, license number, supervising broker (if required), and contact information to avoid later enforcement disputes.

Seller — Property Owner

The seller (individual or entity) signs to grant authority, accept commission terms, and acknowledge disclosures. If a corporate or trust owner signs, include the signer’s title and proof of authority to bind the entity to avoid challenges to enforceability.

Essentials to include in a professional agreement

A complete Selling Agency Agreement addresses authority, compensation, term, marketing duties, seller obligations, and termination mechanics to reduce ambiguity and protect commission rights.

Parties

Identify seller(s) and broker by full legal name, business entity type, mailing address, and broker license number where required; include representative names and contact details for notices and delivery.

Appointment

State whether the appointment is exclusive or nonexclusive, geographic or property-specific, and list any limitations on the broker's authority to execute contracts or accept offers on the seller's behalf.

Term

Specify the effective date (MM/DD/YYYY), term length, extension mechanics, and provisions for notice to renew or terminate to determine when commission claims accrue.

Compensation

Describe commission percentages, flat fees, calculation triggers (net sale, gross sale, prorated), payment timing, and whether commissions survive termination for introduced buyers.

Duties

List broker obligations such as MLS listing, advertising, showings, negotiation, and reporting. List seller responsibilities like property access, disclosures, and paying agreed expenses.

Termination

Define termination for cause or convenience, notice periods, cure rights, and post-termination commission protection (procurement clause and protections for pending transactions).

Step-by-step: completing the agreement

Follow these steps to complete a Selling Agency Agreement accurately, on paper or via an eSignature service.

  • 01
    Gather documents: Collect seller ID, property deed, and prior listing history before drafting the agreement.
  • 02
    Fill party details: Enter full legal names, addresses, and broker license information exactly as required.
  • 03
    Define compensation: Choose commission structure, payment triggers, and any splits or referral terms.
  • 04
    Sign and distribute: Obtain signatures, record execution dates, and provide executed copies to all parties and brokerage records.

Preparing an online signing workflow

Configure your digital workflow to collect required data, authenticate signers, and capture an auditable completion record.

Field Configuration
Authentication Method Email link or SMS code; use KBA for higher assurance
Signature Type Allow electronic signature (image or typed) or require certified digital signature
Required Fields Set full name, effective date, property description, and commission fields as mandatory
Notifications Enable automatic copies to seller, broker, and brokerage compliance email

How electronic submission and routing typically works

Typical routing steps for sending, authenticating, signing, and storing a Selling Agency Agreement using an eSignature workflow.

  • Upload Document: Add the agreement PDF or DOCX to the signing platform.
  • Place Fields: Add signature, initial, date, and required input fields.
  • Add Signers: Enter signer emails and set signing order or parallel routing.
  • Send & Track: Distribute signing links, track status, and capture the audit trail.

Technical requirements and integration considerations

Ensure the platform supports PDF/DOCX upload, tamper-evident audit trails, and secure signer authentication to meet legal and broker compliance needs.

  • Supported Formats: PDF, DOCX, HTML, XLSX
  • Integrations: Salesforce, NetSuite, Microsoft 365, Google Workspace
  • Authentication Methods: Email link, SMS code, KBA, or two-factor

eSignature vendor comparison for executing this agreement

Compare common eSignature options for workflows that execute Selling Agency Agreements; signNow is listed first for pricing and feature reference.

signNow DocuSign Adobe Sign PandaDoc HelloSign
Starting Price $8/user/mo $15/user/mo $14/user/mo $19/user/mo $15/user/mo
Free Trial 7-day free trial Varies Varies Varies Varies
Bulk Send Yes Yes Yes Yes Yes
Audit Trail Yes Yes Yes Yes Yes
HIPAA Compliant Yes Yes Yes No No

Essential data elements and where to record them

Effective Date: MM/DD/YYYY
Parties' Names: Full legal names
Property Details: Address or parcel ID
Commission Terms: Percentage or flat fee
License Information: Broker license number
Signatures: Signed and dated entries

Key timing and processing expectations

Be aware of critical dates affecting notice, payment, tax reporting, and record retention tied to the agreement.

Effective Date and Term:

Agreement start date controls when duties and commission entitlements begin

Notice Periods:

Follow stated cure and termination notice timelines in the agreement

Commission Payment Timing:

Specify when commission is due post-closing or escrow disbursement

Tax Reporting Deadlines:

File 1099-NEC to recipients by Jan 31 when applicable

Recordkeeping:

Retain executed agreement per retention schedule and regulatory requirements

Common preparation errors to avoid

  • Using informal or abbreviated seller names that differ from title records, causing disputes over authority to sell.
  • Failing to set a clear commission trigger (e.g., executed contract versus closing date), which leads to payment disputes.
  • Omitting broker license numbers or required state disclosures, potentially violating licensing rules and delaying enforcement.
  • Not documenting whether the appointment is exclusive, creating competing claims and commission confusion.

Risks and potential consequences of errors

Commission Dispute: Litigation or arbitration costs
Licensing Violation: Fines or disciplinary action
Invalid Signature: Enforceability risk
Tax Reporting Error: Backup withholding or penalties
Delayed Closing: Lost buyers or reduced price
Data Breach: Regulatory exposure

Real-world examples of digital execution

These customer examples show practical benefits when selling agreements are executed online with clear workflows and compliance controls.

Martin Properties

Tim Martin used online execution to streamline on-site closings and remote signings for residential listings, reducing turnaround time.

  • The system handled mobile and offline signing reliably.
  • "I can process and execute all of these documents online with 100% compliance and built-in security. Whether on mobile or working offline, I can get forms back to their necessary parties efficiently."

Optica Ventures LLC

Optica used a digital flow to standardize listing agreements across offices, ensuring uniform disclosures and commission terms.

  • Centralized templates reduced drafting errors significantly.
  • "The interface is simple and easy-to-use for our team; more importantly, it is just as easy for our customers."

Frequently asked questions

Answers to common questions about validity, signatures, notarization, and recordkeeping for Selling Agency Agreements.


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