Establishing secure connection…Loading editor…Preparing document…

Sponsorship Agreement MOU

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

SPONSORSHIP AGREEMENT MEMORANDUM OF UNDERSTANDING

This Sponsorship Agreement Memorandum of Understanding (the "Agreement") is made effective as of by and between:

Sponsor Name:

Organizer Name:

WHEREAS

WHEREAS, Sponsor desires to provide financial and/or in-kind support to Organizer in connection with the event or program known as scheduled to occur on or about (the "Event"); and

WHEREAS, Organizer seeks sponsorship to support the costs and activities of the Event and is willing to provide Sponsor certain benefits and recognition as set forth herein.

SCOPE OF WORK

The Organizer shall perform the services and provide the benefits described above, which may include, without limitation: logo placement, verbal acknowledgements, exhibitor space, complimentary tickets, promotional text in printed or electronic materials, and other mutually agreed promotional activities. Sponsor's use of Organizer marks or materials shall be limited to the uses expressly authorized in writing and shall comply with Organizer's branding guidelines.

PAYMENT TERMS

Sponsorship Fee: $

All payments shall be made in United States Dollars to the Organizer at the address specified or by electronic transfer to an account designated by Organizer. Late payments shall bear interest at percent per month (or the maximum lawful rate if less). Sponsor is responsible for any bank charges associated with payment transfers.

TERM AND TERMINATION

Term Start Date:    Term End Date:

Either party may terminate this Agreement for material breach by the other party upon written notice and a day cure period. Either party may terminate without cause upon days' prior written notice. Upon termination, Organizer shall refund any unearned portion of prepaid sponsorship fees, except amounts earned for services already rendered or for costs reasonably incurred.

CONFIDENTIALITY

Each party agrees that it will not disclose Confidential Information of the other party except to its employees, agents, and contractors who have a need to know and who are bound by confidentiality obligations at least as protective as those contained herein. "Confidential Information" means non-public information disclosed in connection with this Agreement, excluding information that is or becomes publicly known other than through breach of this Agreement. Confidential information shall be returned or destroyed upon written request of the disclosing party or upon termination of this Agreement, except as required to be retained by law.

INTELLECTUAL PROPERTY AND LOGO USE

Sponsor grants Organizer a limited, non-exclusive, non-transferable license to use Sponsor's name and logos solely for the promotional activities described in this Agreement. All use of Sponsor marks shall be in accordance with Sponsor's branding guidelines and subject to prior approval of final artwork when requested. Except as expressly provided, no ownership rights are transferred under this Agreement.

INDEMNIFICATION

Each party (the "Indemnifying Party") shall indemnify, defend and hold harmless the other party (the "Indemnified Party") from and against any third-party claims, liabilities, losses, damages, and expenses (including reasonable attorneys' fees) arising from the Indemnifying Party's breach of this Agreement, negligence, or willful misconduct.

GOVERNING LAW

This Agreement shall be governed by and construed in accordance with the laws of the state of , without regard to its conflict of laws principles. The parties submit to the exclusive jurisdiction of the courts located in that state for disputes arising under this Agreement.

ENTIRE AGREEMENT

This Agreement, together with any documents incorporated by reference and any written amendments signed by both parties, constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all prior and contemporaneous understandings, agreements, representations and warranties, both written and oral, with respect to such subject matter.

NOTICES

Any notice required or permitted under this Agreement shall be in writing and delivered to the addresses below (or such other address as a party may specify in writing) by certified mail, courier, or email with confirmation of receipt.

Sponsor:

By:

Date:

Organizer:

By:

Date:

Enter text✕

What a Sponsorship Agreement MOU Is and When It’s Used

A Sponsorship Agreement MOU (memorandum of understanding) is a written, non‑exclusive agreement that records the basic commitments between a sponsor and an organizer for an event, program, or activity. It defines the parties, scope of sponsorship, deliverables, payment or in‑kind support, branding and use rights, and a timeline without always creating the full contractual terms of a definitive sponsorship agreement. An MOU is often used to confirm intent and allocation of responsibilities while the parties finalize a formal contract or begin performance.

Why use a Sponsorship Agreement MOU

An MOU clarifies expectations, protects both parties by documenting obligations and deliverables, and speeds onboarding for events and programs while a longer-form contract is prepared. It reduces misunderstandings about branding, payment schedule, exclusivity, and termination conditions.

Why use a Sponsorship Agreement MOU

Who typically prepares and signs these MOUs

Use an MOU when parties need a clear, short‑form record of commitments that can be converted into a binding contract or used alone for lower‑value sponsorships.

  • Event organizers and producers who need written confirmation of sponsorship terms quickly.
  • Corporate marketing or CSR teams confirming promotional benefits and deliverables.
  • Nonprofits and community groups coordinating in‑kind support and recognition.

Typical signers and their roles

Sponsor Representative

A company marketing manager, sponsorship coordinator, or authorized procurement delegate who has authority to commit the sponsor to payments or in‑kind contributions; include title and signatory authority to avoid later disputes.

Organizer Representative

An event director, executive director, or legal representative of the host organization who can accept obligations on behalf of the entity and confirm delivery terms and branding use rights.

Core components to include in a professional MOU

A complete Sponsorship Agreement MOU combines identification, scope, deliverables, compensation, timing, and legal points so both sides understand obligations.

Parties

Full legal names and contact information for the sponsor and organizer, including entity type and primary contact for notices.

Scope of Sponsorship

Clear description of what is sponsored (event, program, series), level of sponsorship, exclusivity rights, and category restrictions.

Deliverables

List of sponsor benefits such as signage, media mentions, tickets, exhibitor space, and any production or creative obligations.

Payment and Consideration

Exact monetary amounts, payment schedule, invoicing instructions, and description of any in‑kind goods or services provided.

Brand and IP Use

Permissions and restrictions on logo use, approvals required for creative assets, and duration of promotional rights.

Termination and Liability

Termination rights, notice periods, force majeure, indemnity allocation, and limitation of liability where appropriate.

Essential data fields to capture

Sponsor Name: Full legal entity
Organizer Name: Full legal entity
Contact Information: Email, phone, address
Effective Date: MM/DD/YYYY
Payment Terms: Amount and schedule
Deliverables List: Specified benefits

Step-by-step: completing and executing the MOU

Follow this sequence to reduce delays and make the MOU enforceable and operational.

  • 01
    Prepare Draft: Populate parties, scope, deliverables, and payments.
  • 02
    Review Internally: Obtain approvals from legal and finance teams.
  • 03
    Share for Signatures: Send to authorized signers with final exhibits attached.
  • 04
    Record and Distribute: Save signed copies and circulate to stakeholders.

How to configure an online signing workflow

Set up fields and routing to reflect signer order, approvals, and required evidence for each party.

Field Configuration
Signature Required for each authorized signer
Initials Optional for page acknowledgements
Date Auto-fill MM/DD/YYYY
Attachment Require supporting docs if needed

Where to file, send, or submit the executed MOU

After signatures, route copies to legal, finance, the sponsor liaison, and the event operations team for fulfillment.

  • Organizer Legal: Store signed PDF in legal repository
  • Sponsor Records: Sponsor keeps company file copy
  • Accounts Payable: Process invoice per payment terms
  • Event Ops: Add deliverables to production schedule

Digital signing and eSubmission considerations

Ensure the platform you use supports retention, export, and access controls consistent with your compliance needs and internal recordkeeping policies.

  • Authentication: Email or SMS code
  • Audit Trail: IP, timestamp, and action log
  • File Formats: PDF and DOCX supported

Key dates to include and monitor

Document these dates in the MOU and your project plan to avoid missed obligations and late payments.

Effective Date:

Date obligations commence

Payment Due Dates:

Specified due dates for each installment

Delivery Deadlines:

Dates for banners, ads, or assets

Termination Notice:

Period required to terminate early

Activation/Expiration:

Start and end of promotional rights

Penalties and legal risks of an incomplete or incorrect MOU

Breach Liability: Contract damages may apply
Lost Benefits: Sponsor or organizer may forfeit rights
Enforceability Issues: Missing signatures can invalidate terms
Tax Consequences: Incorrect payment reporting risks
Reputational Harm: Public disputes can harm brands
Insurance Gaps: Unclear liability can void coverage

Common mistakes to avoid when preparing an MOU

  • Vague deliverable descriptions that leave interpretation to later discussion and cause disputes.
  • Unclear payment milestones or missing invoice instructions resulting in delayed funding and missed sponsorship deadlines.
  • Failing to capture approval process for logos and creative assets, causing last‑minute production delays.
  • Using informal signers without verifying authority, which can require later ratification or cause unenforceability.

Sample eSignature pricing and capability comparison

Compare baseline pricing and key features for common eSignature vendors; signNow is listed first per vendor ordering conventions.

signNow DocuSign Adobe Sign PandaDoc HelloSign
Starting Price $8/user/mo $15/user/mo $14/user/mo $19/user/mo $15/user/mo
Free Trial 7-day free trial Varies by vendor Varies by vendor Varies by vendor Varies by vendor
Bulk Send Yes Yes Yes Yes No
Audit Trail Yes Yes Yes Yes Yes
HIPAA Compliant Yes Yes Yes No No

FAQs and troubleshooting for Sponsorship Agreement MOUs

Answers to common legal, execution, and storage questions about sponsorship MOUs, including eSigning and amendments.


Need help? Contact support

be ready to get more
Join over 28 million airSlate SignNow users