Sports Public Relations Document

Sports Public Relations Services Agreement

This Sports Public Relations Services Agreement (the Agreement) is entered into by and between Client Name: and PR Agency Name: .

WHEREAS

WHEREAS, Client is engaged in professional athletic, team, league, or sports-related activities and seeks public relations, media relations, and reputation management services specific to the sports industry; and

WHEREAS, Agency represents that it possesses the expertise, personnel and media contacts to perform Sports Public Relations services, including but not limited to media outreach, press release drafting, crisis communications and event media coordination; and

NOW, THEREFORE, in consideration of the mutual covenants set forth herein, the parties agree as follows:

Scope of Work

Agency shall provide Sports Public Relations services as described below. Services may include development and distribution of press materials, media outreach, spokesperson coordination, social media advisory related to earned media, media training, and crisis communications support. Specific deliverables, milestones and performance metrics shall be as set forth in the description below.

Payment Terms

Client shall pay Agency the fees and expenses described below in consideration for the services rendered under this Agreement.

All fees are due in accordance with the Payment Schedule. Unless otherwise agreed in writing, amounts not paid within thirty (30) days of invoice shall incur the Late Fee specified above and Agency may suspend services until outstanding amounts are paid in full.

Term and Termination

This Agreement commences on the Start Date: and continues until the End Date: unless earlier terminated in accordance with this Section.

Either party may terminate this Agreement for convenience upon providing the notice period specified above. Either party may terminate immediately for material breach by the other party if such breach remains uncured for a period of ten (10) business days following written notice of breach. Upon termination, Client shall pay Agency for all services performed and expenses incurred through the effective date of termination.

Confidentiality

Each party (the Receiving Party) shall maintain in confidence all non-public information disclosed by the other party (the Disclosing Party) that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information and the circumstances of disclosure ("Confidential Information"). Confidential Information excludes information that (a) is or becomes publicly available through no fault of Receiving Party, (b) is lawfully received from a third party without restriction, (c) was in Receiving Party's possession prior to receipt from Disclosing Party, or (d) is independently developed without use of Disclosing Party's Confidential Information.

Receiving Party shall use Confidential Information solely for the performance of this Agreement and shall not disclose Confidential Information to any third party except to employees, consultants or subcontractors who have a need to know and who are bound by confidentiality obligations no less protective than those herein.

Media Releases; Use of Name and Likeness

Agency may prepare press releases, statements and other public materials concerning Client. All press releases and materials quoting Client or using Client's name, logo, trademarks or athlete likeness shall be subject to Client's prior written approval, which shall not be unreasonably withheld. Client approval period for non-emergency releases shall be hours from submission.

Client hereby grants Agency a limited, non-exclusive, revocable license to use Client's name, logo and athlete likeness solely for the purpose of performing the services under this Agreement. Use beyond the scope of this license requires separate written authorization.

Crisis Communications

In the event of a crisis or media incident potentially affecting Client's reputation, Agency shall act as the primary media liaison as authorized by Client, subject to Client's direction on material statements. Agency shall present recommended statements and response strategies and shall implement only those actions authorized by Client or as required to prevent imminent and significant reputational or physical harm.

Intellectual Property

Agency retains ownership of its pre-existing materials, methodologies and templates. Subject to receipt of full payment, Agency grants Client a perpetual, non-exclusive license to use deliverables created specifically for Client under this Agreement. Client grants Agency a limited license to use Client-provided materials solely to perform Agency's obligations.

Reporting and Performance Metrics

Indemnification

Each party shall indemnify, defend and hold harmless the other party from and against any third-party claims, liabilities, losses, costs and expenses (including reasonable attorneys' fees) arising from the indemnifying party's breach of this Agreement, willful misconduct or negligent acts or omissions in connection with the performance of its obligations hereunder. Neither party shall be liable for indirect, punitive, special, incidental or consequential damages.

Governing Law

This Agreement shall be governed by and construed in accordance with the laws of the State of without regard to conflict of laws principles. The parties submit to the exclusive jurisdiction of the courts located in that State for any dispute arising under this Agreement.

Entire Agreement

This Agreement, including any schedules or attachments expressly incorporated by reference, constitutes the entire agreement between the parties with respect to its subject matter and supersedes all prior and contemporaneous agreements, understandings and communications, whether written or oral. Any amendment must be in writing and signed by authorized representatives of both parties.

Representations

Each party represents that it has the full right, power and authority to enter into and perform its obligations under this Agreement and that the execution and performance of this Agreement will not violate any other agreement to which it is a party.

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