Destination URL
Full HTTPS link with UTM or query parameters and a short description of landing page behavior.
A consistent template reduces broken links, improves response rates by ensuring clear landing behavior, and documents access and retention choices for regulatory or audit needs. It also helps teams apply privacy controls and authentication consistently across events or sites.
Teams who create and distribute surveys use this template to ensure QR codes resolve correctly and comply with privacy or recordkeeping rules.
The template supports centralized control for IT, marketing, compliance, and operations so each party can apply its requirements without ad hoc decisions.
Responsible for survey content, destination URL accuracy, and expiration policy. Reviews analytics and authorizes public distribution when data collection and privacy settings meet organizational standards.
Validates that the QR link uses HTTPS, that authentication (if required) is configured, and that logging/audit settings comply with applicable retention and access-control policies.
Full HTTPS link with UTM or query parameters and a short description of landing page behavior.
Specify static or dynamic QR, error correction level (L/M/Q/H), and image size for print or digital use.
Options for open access, passcode, single-use token, or SSO requirement noted for the link.
Optional expiration date/time and behavior after expiry (redirect, 404, or archived message).
Include campaign tags, tracking pixel notes, and where response logs will be stored.
Required consent text, data collection notice, and reference to retention policy or contact for privacy inquiries.
| Field | Configuration |
|---|---|
| Destination URL | HTTPS only; test redirect behavior |
| Authentication | None | Passcode | SSO (configure SAML) |
| Analytics | Enable UTM tagging and set campaign source |
| Storage Location | Select secure folder for response exports |
Choose platforms and integrations that support your required access controls, analytics, and retention practices.
At least 3 business days before distribution
1–2 days before publishing
Scheduled by campaign or event date
Within 30 days of collection for backups
Annually or per policy schedule
A conference team used dynamic QR codes for session evaluations to avoid reprinting when schedules changed.
A retail chain deployed QR stickers at checkout to collect quick NPS ratings without requiring staff.