Scope
Detail pages, templates, and functional features to be redeveloped, including responsive breakpoints, CMS platform, integrations, accessibility requirements, SEO targets, and any excluded items to avoid scope creep.
Use a Website Redesign Proposal to set clear expectations, allocate budget, define measurable success metrics, and create an auditable record of agreed deliverables and timelines that can be incorporated into a binding agreement or purchase order.
Common users include in-house marketing teams, independent design agencies, and IT vendors who prepare proposals for website redesign engagements.
The proposal also serves procurement teams and legal reviewers as a reference for contract drafting and approval workflows.
Detail pages, templates, and functional features to be redeveloped, including responsive breakpoints, CMS platform, integrations, accessibility requirements, SEO targets, and any excluded items to avoid scope creep.
List tangible outputs such as wireframes, high-fidelity designs, prototype links, exported assets, CMS configuration, migration scripts, test plans, and final production deployment package with acceptance criteria.
Provide milestone dates for discovery, design, development, content migration, QA, user acceptance testing, launch, and post-launch support windows, including client review periods and buffer for change orders.
Show itemized costs for fixed-fee tasks, hourly rates, third-party licenses, hosting, maintenance plans, and payment schedule with invoicing terms, late fee policy, including taxes and reimbursable expenses.
Specify hosting environment, CMS and plugin versions, staging and production URLs, backup and rollback procedures, API keys handling, security testing requirements, and performance and uptime SLAs.
Include terms addressing intellectual property, ownership of code and assets, confidentiality, warranties, limitation of liability, termination rights, governing law for disputes, and indemnification clauses where applicable.
| Field | Configuration |
|---|---|
| Signer Authentication | Email link default; optional SMS or KBA |
| Auto-fill Fields | Magic detection for names and dates; conditional visibility |
| Document Versioning | Store drafts and final signed versions with audit timestamps |
| Integrations | Connect to CRM, cloud storage, and project management systems |
Ensure platform compatibility for electronic signatures, supported file formats, authentication strength, and integration endpoints before issuing the proposal.
State an expiration date for pricing and scope to avoid open-ended offers.
Define how many business days the client has to provide feedback per milestone.
Specify deliverables for acceptance and the sign-off process including approver roles.
Link invoices to milestone acceptance and list net payment terms and penalties for late payment.
Describe how scope changes are requested, estimated, approved, and billed.
| signNow | DocuSign | Adobe Sign | PandaDoc | HelloSign | |
|---|---|---|---|---|---|
| Starting Price | $8/user/mo | $15/user/mo | $14/user/mo | $19/user/mo | $15/user/mo |
| Free Trial | 7-day free trial | No | No | Yes, limited | Yes, limited |
| Bulk Send | Yes | Yes | Yes | Yes | No |
| Audit Trail | Yes | Yes | Yes | Yes | Yes |
| HIPAA Compliant | Yes | Yes | Yes | No | No |
Optica Ventures used a formal Website Redesign Proposal to centralize scope, vendor responsibilities, and launch milestones across several simultaneous projects.
Fertility Centers of Illinois documented ownership, security, and API integration expectations in their Website Redesign Proposal to meet clinical data handling needs.