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White-label Services Agreement

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WHITE-LABEL SERVICES AGREEMENT

This White-Label Services Agreement (the "Agreement") is entered into as of Effective Date: by and between Provider Name: , Address: (hereinafter "Provider"), and Reseller Name: , Address: (hereinafter "Reseller"). Provider and Reseller are each a "Party" and collectively the "Parties."

RECITALS

WHEREAS, Provider develops, operates and maintains the services described in this Agreement and is willing to permit Reseller to market and distribute such services under Reseller's brand in accordance with the terms set forth herein; and

WHEREAS, Reseller desires to obtain the right to market, resell and otherwise distribute Provider's services under Reseller's own branding and to receive support and operational services from Provider pursuant to the terms of this Agreement; and

WHEREAS, the Parties desire to define their respective rights and obligations with respect to the white-label relationship.

NOW, THEREFORE, in consideration of the mutual covenants and promises contained herein, the Parties agree as follows:

1. DEFINITIONS

1.1 "Services" means the hosted, software, support and related services described in Schedule A (Scope of Services), as modified by written agreement of the Parties. The initial high-level scope is:

1.2 "Confidential Information" has the meaning set forth in Section 7 and includes trade secrets, pricing, technical information and Customer Data.

2. SERVICES; SERVICE LEVELS

2.1 Provision of Services. Provider shall provide the Services in a professional and workmanlike manner consistent with industry standards and with the Service Levels set forth in Schedule B (Service Levels).

2.2 Modifications. Provider may make updates, enhancements and reasonable changes to the Services provided such changes do not materially reduce functionality without Reseller's prior written consent, which consent shall not be unreasonably withheld.

3. GRANT OF RIGHTS; BRANDING

3.1 License Grant. Subject to the terms and conditions of this Agreement, Provider hereby grants Reseller a non-exclusive, non-transferable (except as permitted in Section 15) license to market, distribute and resell the Services under Reseller's brand and trademarks solely for the Term and within the Territory:

3.2 Branding and Marks. Reseller shall use Provider materials only as permitted by Provider's branding guidelines provided in writing. Reseller shall not represent that it owns Provider's technology or intellectual property.

4. FEES; PAYMENT

4.1 Fees. Reseller shall pay Provider the fees set forth in Schedule C (Fees). Unless otherwise stated, all fees are due within days of invoice. Amounts are stated in Currency:

4.2 Taxes. Fees do not include taxes based on Provider's income. Reseller is responsible for sales, use or similar taxes resulting from Reseller's resale to end customers unless exemption documentation is provided.

4.3 Late Payments. Overdue amounts shall accrue interest at the lesser of 1.5% per month or the maximum permitted by law, and Provider may suspend Services following ten (10) days' written notice of nonpayment.

5. TERM AND TERMINATION

5.1 Term. The initial term of this Agreement shall commence on the Effective Date and continue for a period of year(s), and shall automatically renew for successive one-year terms unless either Party provides written notice of non-renewal at least days prior to the end of the then-current term.

5.2 Termination for Cause. Either Party may terminate this Agreement for material breach by the other Party if such breach is not cured within thirty (30) days after receipt of written notice specifying the breach.

5.3 Effect of Termination. Upon termination, Reseller shall cease all branding representing the Services as its own, pay all outstanding fees, and return or destroy Confidential Information of the other Party. Sections concerning confidentiality, intellectual property, indemnity and limitations of liability shall survive termination.

6. CONFIDENTIALITY

6.1 Confidentiality Obligations. Each Party shall maintain in confidence all Confidential Information of the other Party and shall not disclose such information except to employees, contractors or agents who have a need to know and who are bound by confidentiality obligations no less protective than those herein.

6.2 Exceptions. Confidential Information does not include information that is (a) publicly available through no breach of this Agreement; (b) rightfully received from a third party without restriction; or (c) independently developed without use of the other Party's Confidential Information.

7. INTELLECTUAL PROPERTY

7.1 Ownership. Provider retains all right, title and interest in and to the Provider Technology, the Services, and all related intellectual property rights. Reseller retains ownership of its trademarks and branding.

7.2 License. Provider grants Reseller a limited license to use Provider's trademarks solely to the extent necessary to market the Services under Reseller's brand and only in accordance with Provider's written guidelines.

7.3 Feedback. Any feedback provided by Reseller regarding the Services shall be deemed Provider Confidential Information and Provider shall own all rights in any improvements or modifications arising from such feedback.

8. WARRANTIES; DISCLAIMER

8.1 Mutual Warranties. Each Party represents and warrants that it has the full power and authority to enter into this Agreement and to perform its obligations hereunder.

8.2 Provider Warranty. Provider warrants that the Services will materially conform to the Service Levels set forth in Schedule B. Provider's sole obligation for breach of the warranty shall be to use commercially reasonable efforts to correct the nonconformity.

8.3 Disclaimer. EXCEPT AS EXPRESSLY PROVIDED IN THIS AGREEMENT, THE SERVICES ARE PROVIDED "AS IS" AND PROVIDER DISCLAIMS ALL OTHER WARRANTIES, WHETHER EXPRESS, IMPLIED OR STATUTORY, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT.

9. INDEMNIFICATION

9.1 By Provider. Provider shall defend and indemnify Reseller against any third-party claim to the extent such claim alleges that the Services, as provided and used in accordance with this Agreement, infringe a third party's issued patent, copyright or trademark, provided Reseller gives prompt written notice and reasonable cooperation.

9.2 By Reseller. Reseller shall indemnify Provider for claims arising out of Reseller's branding, marketing materials, or breach of this Agreement by Reseller's end customers or agents.

10. LIMITATION OF LIABILITY

10.1 Exclusion of Damages. NEITHER PARTY SHALL BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY OR CONSEQUENTIAL DAMAGES, INCLUDING LOST PROFITS, HOWEVER ARISING, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

10.2 Cap on Liability. EXCEPT FOR LIABILITY ARISING FROM GROSS NEGLIGENCE, WILLFUL MISCONDUCT, OR A BREACH OF CONFIDENTIALITY, THE AGGREGATE LIABILITY OF EITHER PARTY ARISING OUT OF OR RELATING TO THIS AGREEMENT SHALL NOT EXCEED THE FEES PAID BY RESELLER TO PROVIDER DURING THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO LIABILITY.

11. DATA PROTECTION

11.1 Customer Data. Provider acknowledges that Provider may process Reseller's Customer Data in connection with the Services. Provider shall implement and maintain reasonable technical and organizational measures appropriate to the nature of the data processed.

11.2 Compliance. Each Party shall comply with applicable data protection laws in the performance of this Agreement. Parties shall cooperate to respond to data subject requests and regulatory inquiries.

12. REPRESENTATIONS

Each Party represents that it has the authority to execute this Agreement, that its execution and performance will not violate applicable law or contractual obligations, and that it will perform its obligations in good faith.

13. NOTICES

All notices required or permitted hereunder shall be in writing and delivered to the Parties at the following addresses:

14. ASSIGNMENT

Neither Party may assign this Agreement without the prior written consent of the other Party, except that either Party may assign this Agreement to a successor in interest in connection with a merger, sale of substantially all assets or change of control, provided the assignee assumes the assigning Party's obligations hereunder.

15. PUBLICITY

Neither Party shall issue any press release or public announcement concerning the existence or terms of this Agreement without the prior written consent of the other Party, except that either Party may use the other's name in a customer list or case study with prior written approval, which shall not be unreasonably withheld.

16. AMENDMENT; WAIVER

This Agreement may be amended only by a written instrument executed by authorized representatives of both Parties. No waiver shall be effective unless in writing and signed by the waiving Party.

17. GOVERNING LAW

This Agreement shall be governed by and construed in accordance with the laws of the State/Province indicated: without regard to its conflict of laws principles.

18. ENTIRE AGREEMENT

This Agreement, together with all Schedules attached hereto, constitutes the entire agreement between the Parties with respect to the subject matter hereof and supersedes all prior and contemporaneous agreements and understandings, whether written or oral.

19. SEVERABILITY

If any provision of this Agreement is held to be invalid or unenforceable, the remaining provisions shall remain in full force and effect and the Parties shall negotiate in good faith to replace the invalid provision with a valid provision that achieves, to the extent possible, the original economic intent.

20. COUNTERPARTS

This Agreement may be executed in counterparts, each of which shall be deemed an original and all of which together shall constitute one and the same instrument. Signatures transmitted by electronic means shall be binding.

Provider:

By:

Title:

Date:

Reseller:

By:

Title:

Date:

Enter text✕

What a White-label Services Agreement Is

A White-label Services Agreement is a commercial contract under which one party (the provider) permits another party (the reseller) to rebrand, market, and resell services or software as its own. The agreement sets the scope of licensed services, branding and trademark permissions, service levels, pricing and margins, allocation of liabilities, confidentiality and IP ownership, onboarding and support responsibilities, and termination triggers. It creates a legal framework for resale relationships while protecting each party’s proprietary rights and defining the commercial and operational mechanics of the white-label arrangement.

Why organizations use a White-label Services Agreement

A clear White-label Services Agreement reduces risk by allocating responsibilities for branding, data handling, support, and intellectual property. It clarifies payment and revenue-sharing mechanics, sets measurable service levels, and preserves each party’s legal rights to avoid disputes during commercial scaling.

Why organizations use a White-label Services Agreement

Who typically completes and signs this agreement

Companies and teams involved in channel resale, managed services, SaaS partnerships, and white-label product offerings are the usual parties to this agreement.

  • Resellers and channel partners seeking to offer a rebranded service under their label.
  • Service providers granting rebranding rights and managing back-end delivery and support.
  • Legal or commercial teams negotiating IP, indemnity, and revenue-share provisions.

Primary signers are authorized corporate officers, in-house counsel, or designated business development leads with signing authority aligned to the financial and IP obligations in the contract.

Core clauses to include in a professional agreement

A robust White-label Services Agreement organizes obligations into discrete, enforceable clauses and supporting exhibits so both parties know performance expectations, ownership rights, and remedies.

Scope

Define services, permitted rebranding actions, geographic and vertical limits, and any excluded functionality or channels in precise terms to avoid ambiguity.

Branding Rights

Specify permitted trademarks, required brand guidelines, approval process for materials, and procedures for removal or cessation of branding upon termination.

Pricing & Revenue

Detail reseller pricing, margins, invoicing cadence, refunds, and responsibility for taxes, with examples or schedule of rates as an exhibit.

Service Levels

Include uptime, support response times, remedies such as service credits, and escalation paths tied to measurable metrics and reporting.

Intellectual Property

Clarify ownership of preexisting IP, newly developed enhancements, license grant boundaries, and assignment provisions for work-for-hire.

Liability & Indemnity

Allocate risk with caps on damages, carve-outs for willful misconduct, mutual indemnities for third-party claims, and cyber liability considerations.

Essential data fields and compliance flags

Party legal names: Full corporate name
Principal address: Street, city, state, ZIP
Tax identification: EIN or SSN as required
Effective date: MM/DD/YYYY
Scope summary: Concise service list
Compliance flags: HIPAA/BAA, data residency

Step-by-step: how to complete and execute this agreement

Follow these sequential steps to prepare, review, and finalize a White-label Services Agreement for execution.

  • 01
    Prepare draft: Insert full party details and a clear scope of services.
  • 02
    Confirm pricing: Attach the pricing exhibit and define billing terms.
  • 03
    Legal review: Have counsel review IP and indemnity clauses.
  • 04
    Sign and retain: Execute electronically or on paper and store originals securely.

How to configure a digital workflow for signing

Set up the document routing to ensure correct signer order, authentication, and final delivery of executed copies.

Field Configuration
Signer order Reseller first, provider second
Authentication Email link with SMS code optional
Required fields Names, titles, dates, initials
Final distribution Auto-send PDFs to all parties

Where to send and file the executed agreement

After signatures are complete, route the final, signed PDF to the appropriate internal and external recipients as required by policy.

  • Contract repository: Upload executed PDF to central contract management.
  • Finance team: Send pricing exhibit and billing instructions.
  • Sales operations: Update reseller accounts and enable product access.
  • Legal archive: Store executed copy for compliance and audit.

Digital signing and technical considerations

Choose an eSignature platform that supports legally binding signatures, secure storage, and auditable trails.

  • File formats: PDF, DOCX supported
  • Integrations: CRM and storage links
  • Authentication: Email, SMS, KBA

Ensure the platform can export an audit trail and retains a tamper-evident copy; confirm compatibility with your document repository and the authentication level required by regulators or corporate policy.

Typical timelines and notice periods to include

Standard commercial timings help manage expectations and reduce disputes. Include explicit deadlines for performance, termination, and invoicing.

Effective and commencement date:

Specify the date services begin and any phased start schedule.

Payment terms:

Net 30 is common; specify late fees and interest rates.

Termination notice:

Require 30–90 days’ written notice based on contract value.

Cure periods:

Allow 15–30 days to remedy breaches before termination.

Renewal windows:

Define auto-renewal terms and cancellation deadlines.

Common preparation mistakes to avoid

  • Vague scope language that allows scope creep and later disputes over deliverables or deliverable acceptance criteria.
  • Failing to specify which party owns customer data and derivative works created during the white-label engagement.
  • Omitting clear revenue-share calculations, invoicing schedules, or tax responsibilities that later cause payment disagreements.
  • Neglecting to include termination transition assistance or post-termination data handover provisions.

Key legal risks and potential penalties

Tax exposure: Incorrect TIN can trigger backup withholding
IP misallocation: Loss of rights if assignment language is unclear
Breach liability: Unlimited exposure without caps
Confidentiality lapse: Regulatory fines for protected data
Indemnity gaps: Unallocated third-party claim costs
Unenforceability: Improper signing or authority defects

Real-world examples of white-label relationships

These short case arcs show how organizations applied white-label agreements in practice.

Optica Ventures — COO

Optica standardized a reseller agreement to allow partners to rebrand its SaaS offering while the provider retained core IP.

  • The partner handled front-end support and billing.
  • "The interface is simple and easy-to-use for our team; more importantly, it is just as easy for our customers."

Xerox — NetSuite Director

Xerox integrated white-label workflows into its ERP to automate revenue splits and reporting.

  • NetSuite-driven billing ensured accuracy and timely settlements.
  • "airSlate SignNow provides us with the flexibility needed to get the right signatures on the right documents, in the right formats, based on our integration with NetSuite."

Who signs: typical authorized signers

Reseller CEO

The reseller CEO or other senior officer signs when the agreement creates long-term commercial obligations and revenue sharing. The signer confirms corporate authority, accepts financial commitments, and warrants accuracy of reseller representations to the provider.

Provider Counsel

An authorized in-house or external counsel signs for the service provider when IP grants, indemnities, and data-processing obligations require legal acceptance and when the provider must confirm regulatory compliance measures.

How to update or amend an executed agreement

Use a controlled amendment process to preserve enforceability and auditability when terms change.

01

Draft amendment:

Detail specific clause changes and new effective date.
02

Reference original:

Cite original agreement and section numbers.
03

Obtain approvals:

Get sign-off from legal and finance teams.
04

Execute amendment:

Have authorized signers sign and date.
05

Distribute copies:

Share executed amendment with stakeholders.
06

Archive:

Store amendment with the original contract.

Frequently asked questions about White-label Services Agreements

Answers to common legal and operational questions about drafting, signing, and enforcing white-label contracts in the United States.


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