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Independent Sales and Marketing Representative Agreement

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Advertising Sales Representative Agreement for Website

This Advertising Sales Representative Agreement, hereinafter called the Agreement, is made by and between , a corporation organized and existing under the laws of the state of , with its principal office located at , referred to herein as Company, and of , referred to herein as Sales Representative.

Whereas, Company operates the Website http://www. .com, hereinafter called the Site; and

Whereas, Sales Representative has an experienced sales force that sells online advertising for other Web sites; and

Now, therefore, for and in consideration of the mutual covenants contained in this Agreement, and other good and valuable consideration, the parties agree as follows:

I. Definitions.

A. Advertiser means any company, its parent, subsidiary, affiliates and/or related companies which purchases Advertisements, as defined herein; and

B. Advertisements means electronic messages of any type, including but not limited to any and all text, graphical and/or video advertisements appearing on the Site or in connection with any of the Site's domain names anywhere in the world, including, but not limited to, advertisements sold through third party advertising networks. Advertisements shall include sponsorships, affiliate programs and any other revenue-generating placements on the Site.

C. Advertising Revenue means all revenue from Advertisements on the Site, less all third party ad serving fees. Advertising Revenue shall be recognized as and when the associated advertisements are displayed on the Site. Advertising Revenue shall not include revenues from direct sales by the Company or any third parties authorized by Company to sell advertising which revenues shall belong solely to the Company.

D. Agent's Commission is defined in Section .

E. Company's Net Revenue is Advertising Revenue less Agent's Commission.

II. Representation. Company hereby appoints Sales Representative, during the term of this Agreement, as its sales representative to market and sell Advertisements for the Site, and such other Sites as Company may designate from time to time.

III. Responsibilities of Sales Representative. Sales Representative shall use its commercially reasonable efforts to maximize the amount of ads sold for Company, and to maximize the rates therefore. Sales Representative shall provide strategic consulting on the interactive advertising market. Sales Representative shall undertake its obligations in a professional manner and in compliance with all applicable laws. Sales Representative shall coordinate with Company staff on a continual basis to manage inventory of ads, type of inventory, insertion order issues, and the like. Sales Representative shall be responsible for all ad serving, back end operation support and technical implementation for the services hereunder. Company will also be able to take advantage of the existing Sales Representative infrastructure for managing ad inventory flow, targeting (including geographic, demographic and behavioral methods) and sales management reporting.

IV. Billing and Payment. All billing, collection, and administrative matters in connection with the services hereunder are to be handled by Sales Representative at Sales Representative's cost.

V. Certain Ads. Company reserves the right to accept or reject any particular advertiser, and any form of contract or insertion order used by Sales Representative on behalf of Company shall be subject to the approval of the Company.

VI. Commission to Sales Representative.

A. Sales Representative shall be entitled to a commission equal to of the Advertising Revenue. Sales Representative shall provide monthly reports to Company, by the 30th of each month, setting forth in detail the ads sold, the revenues received, the ad rates, and such other information as reasonably requested by Company. Payments to Company for the preceding month shall be due no later than the 30th of each month. Any late payments shall incur a per month late fee. Company shall have the right to audit the relevant books of Sales Representative on at least three (3) days notice with Agent to reimburse Company for the costs of such audit in the event a discrepancy of greater than 5% is found.

B. To the extent that an advertiser comes directly to Company instead of to Sales Representative, no commissions shall be due to Sales Representative. However, if Company refers said advertiser to a Sales Representative sales representative to consummate a transaction, then the commission payable to Sales Representative shall be of the net revenues received from said advertiser for the ads sold by Sales Representative.

VII. Term and Termination.

A. Original Term. The term of this Agreement will commence upon the execution of this Agreement by both parties and end on the date that is twelve months following the Effective Date, unless extended pursuant to Subsections B and or C below (the Term).

B. Six Month Out Clause. On the six month anniversary of the Effective Date, Company will have the right to terminate this Agreement if Agent's performance is not to the Company's satisfaction. Company will have five (5) days to terminate the Agreement by providing written notice to Agent.

C. Automatic Renewal. The Term shall automatically extend for consecutive twelve month periods unless and until either party notifies the other in writing of its' intent to terminate this Agreement at least thirty (30) days prior to the expiration of the Term.

VIII. Company Representations and Warranties

A. Quality Assurance. Company shall maintain the Site in its current business and content model in accordance with reasonable industry standards. Company acknowledges that Agent has no responsibility to review the content of the Site. The Site shall not contain, or contain links to, content promoting the use of illegal substances; pornography; content promoting illegal activity, racism, hate, spam, mail fraud, pyramid schemes, or investment opportunities or advice not permitted by law; or content that is defamatory, infringing, or otherwise unlawful, and Company agrees to indemnify Agent and hold Agent harmless in connection therewith.

B. Ad Serving. Company shall be obligated to implement the ad code for all advertisements sold by Agent in accordance with the instructions of any insertion order, inventory purchase order or other instructions conveyed by Agent. The ad code Agent provides to Company shall only be placed within the HTML of web pages addressable or located under the top and secondary level domain names for the Site.

C. No Violations. Company hereby represents, warrants and covenants that:

1. Use of the Site by Agent or any of Agent's Advertisers will not infringe upon any third party intellectual property rights, including, without limitation, United States or foreign trademarks, patents, copyrights, rights of publicity, moral rights, music performance or other music-related rights, or any other third-party right;

2. The Site does not and will not contain any content which violates any applicable law or regulation; and

3. It has all necessary rights and authority to enter into this Agreement and place Advertisements on the Site provided however that no such warranty extends to any third party claim against an Advertisement procured by Agent under this Agreement.

D. Other than as expressly set forth above, Company makes no warranties, express or implied concerning the Site. Without limiting the generality of the foregoing, Company expressly disclaims any implied warranty of merchantability or fitness for a particular purpose. Company shall not be liable for any consequential, incidental, special, punitive, or indirect damages. In all instances, Company's liability under this Agreement shall be strictly limited to the amount of monies actually received by Company from advertisers in connection with this Agreement and under no circumstances shall it exceed that amount.

E. Non-Solicitation. Company agrees that, during the Term and for twelve (12) months thereafter, it will not solicit, work with, engage, retain or employ, whether directly or indirectly, for any purpose, any current or former employee of Agent except in connection with the performance of this Agreement. In the event of a breach of this Section, Company acknowledges that it would be difficult and impractical to ascertain the damages to Agent, and therefore agrees that it shall pay to Agent as liquidated damages an amount equal to one hundred percent (100%) of the employee's annual compensation including salary and bonuses (or former annual compensation, whichever is greater), which amount constitutes a fair and reasonable estimate of those damages. Company waives any right to claim hereafter that such amount is not fair and reasonable under the circumstances. Nothing in this Section or this Agreement shall limit Agent's rights and remedies at law and equity. The above nonsolicitation restriction shall apply in reciprocal fashion to Agent relative to the hiring of Company employees.

F. Indemnity. Company agrees to indemnify, defend and hold harmless Agent from and against any and all claims, causes of action, demands, costs, liabilities, expenses and/or damages (including attorney's fees and expenses) arising out of or in connection with any breach by Company of this Agreement.

G. Notice to Advertisers. Company will have the option to (i) post Agent's contact information on the Site, in a form and manner as reasonably determined by Agent, (ii) refer all Advertiser inquiries directly to Agent.

IX. Agent Representations and Warranties

A. Advertisement Content. Agent will use its reasonable best efforts to ensure that no advertisements sold by it contain, or contain links to, content promoting the use of illegal substances; pornography; content promoting illegal activity, racism, hate, spam, mail fraud, pyramid schemes, or investment opportunities or advice not permitted by law; or content that is libelous, defamatory, or otherwise unlawful; provided, however, that Company recognizes and agrees that Agent does not control the content of advertisements and that if an advertisement is determined by publisher to violate this Section, Company's sole recourse shall be to remove or cause to be removed the offending advertisement, and Agent shall cooperate fully in the removal.

B. Authority. Agent has all necessary rights and authority to enter into this Agreement.

C. Warranties. Other than as expressly set forth in this section, Agent makes no warranties, express or implied, concerning the services to be provided by Agent under this Agreement. The services provided by Agent are on an as is basis at Company's sole risk. Without limiting the generality of the foregoing, Agent expressly disclaims (i) any implied warranty of merchantability or fitness for a particular purpose, and (ii) any warranty regarding the Agent's services or the results of the Agent's services, including, but not limited to, their correctness, quantity, quality, accuracy, completeness, reliability, performance, timeliness or continued availability. Agent shall not be liable for any consequential, incidental, special, punitive or indirect damages. In all instances, Agent's liability under this agreement shall be strictly limited to the amount of monies actually received by Agent from Advertisers in connection with this Agreement and under no circumstances shall it exceed that amount.

D. Indemnity. Agent agrees to indemnify, defend, and hold harmless Company from and against any and all claims, causes of action, demands, costs, liabilities, expenses and/or damages (including attorney's fees and expenses) arising out of or in connection with any breach by Agent of this Agreement.

X. Miscellaneous.

A. The person executing this Agreement on behalf of the Company is duly authorized to sign this Agreement on behalf of the Company.

B. Severability. The invalidity of any portion of this Agreement will not and shall not be deemed to affect the validity of any other provision. If any provision of this Agreement is held to be invalid, the parties agree that the remaining provisions shall be deemed to be in full force and effect as if they had been executed by both parties subsequent to the expungement of the invalid provision.

C. No Waiver. The failure of either party to this Agreement to insist upon the performance of any of the terms and conditions of this Agreement, or the waiver of any breach of any of the terms and conditions of this Agreement, shall not be construed as subsequently waiving any such terms and conditions, but the same shall continue and remain in full force and effect as if no such forbearance or waiver had occurred.

XI. Governing Law. This Agreement shall be governed by, construed, and enforced in accordance with the laws of the State of .

XII. Notices. Unless provided herein to the contrary, any notice provided for or concerning this Agreement shall be in writing and shall be deemed sufficiently given when sent by certified or registered mail if sent to the respective address of each party as set forth at the beginning of this Agreement.

XIII. Attorney’s Fees. In the event that any lawsuit is filed in relation to this Agreement, the unsuccessful party in the action shall pay to the successful party, in addition to all the sums that either party may be called on to pay, a reasonable sum for the successful party's attorney fees.

XIV. Mandatory Arbitration. Notwithstanding the foregoing, and anything herein to the contrary, any dispute under this Agreement shall be required to be resolved by binding arbitration of the parties hereto. If the parties cannot agree on an arbitrator, each party shall select one arbitrator and both arbitrators shall then select a third. The third arbitrator so selected shall arbitrate said dispute. The arbitration shall be governed by the rules of the American Arbitration Association then in force and effect.

XV. Entire Agreement. This Agreement shall constitute the entire agreement between the parties and any prior understanding or representation of any kind preceding the date of this Agreement shall not be binding upon either party except to the extent incorporated in this Agreement.

XVI. Modification of Agreement. Any modification of this Agreement or additional obligation assumed by either party in connection with this Agreement shall be binding only if placed in writing and signed by each party or an authorized representative of each party.

XVII. Assignment of Rights. The rights of each party under this Agreement are personal to that party and may not be assigned or transferred to any other person, firm, corporation, or other entity without the prior, express, and written consent of the other party.

XVIII. Counterparts. This Agreement may be executed in any number of counterparts, each of which shall be deemed to be an original, but all of which together shall constitute but one and the same instrument.

XIX. Compliance with Laws. In performing under this Agreement, all applicable governmental laws, regulations, orders, and other rules of duly-constituted authority will be followed and complied with in all respects by both parties.

 

By:

 

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What the Independent Sales and Marketing Representative Agreement Covers

An Independent Sales and Marketing Representative Agreement is a written contract that defines the commercial relationship between a principal (manufacturer, supplier, or service provider) and an independent sales or marketing representative retained to solicit orders or promote products. The document sets out scope of authority, compensation and commission structure, territorial limits, length of engagement, confidentiality obligations, intellectual property treatment, and termination rights. It also clarifies independent contractor status for tax and labor purposes and allocates responsibilities for expenses, compliance, and indemnification to reduce disputes and regulatory risk.

Why a Clear Agreement Matters

A formal agreement reduces ambiguity about commissions, territories, and legal status, lowers the risk of misclassification, and creates a clear basis for resolving payment or performance disputes while protecting confidential information and intellectual property.

Why a Clear Agreement Matters

Who Typically Uses This Agreement

The agreement is used by businesses and individuals that rely on outside sellers to expand reach without hiring employees.

  • Independent sales representatives working across multiple principals and territories.
  • Small and mid-size manufacturers outsourcing lead generation and order-taking.
  • Legal, HR, and finance teams documenting compensation and compliance terms.

Use the agreement when you need written evidence of an independent contractor relationship and a clear payment and territory framework.

Core Clauses to Include in a Professional Agreement

A complete agreement organizes the business relationship into clear clauses that limit disputes and provide predictable operations for both parties.

Scope

Define services, permitted marketing channels, and whether the rep can negotiate prices or only solicit orders; be explicit about excluded activities.

Compensation

Specify commission rates, payment schedule, currency, conditions for payment, chargebacks, and whether commissions survive termination for pending orders.

Term

State the effective date, initial term, renewal mechanics, and any performance milestones that affect continuation or conversion to employee status.

Territory

Describe geographic or vertical boundaries, exclusivity or non-exclusivity, and procedures for adding or removing territories or accounts.

Confidentiality

Include nondisclosure obligations, permitted disclosures, return of materials, and duration of confidentiality beyond termination.

Termination

Set notice periods, cure windows, termination for cause vs convenience, and post-termination obligations like final accounting and non-solicitation.

Step-by-Step: Complete and Execute the Agreement

Follow these steps to prepare, review, and finalize the agreement with minimal delay.

  • 01
    Gather details: Collect party names, addresses, territory, rates.
  • 02
    Draft terms: Insert scope, payment, term, and termination clauses.
  • 03
    Review legal: Confirm classification, non-compete, and local requirements.
  • 04
    Sign and store: Execute signatures and keep a retained copy.

Configure an Effective Digital Workflow

Set up routing, authentication, and storage to ensure reliable execution and recordkeeping.

Field Configuration
Signature authentication Email link or SMS code
Routing order Sequential signer flow
Reminders Automated email reminders
Storage location Document repository with audit trail

Typical eSigning Flow for the Agreement

A standard electronic signing workflow reduces turnaround and preserves an auditable trail of actions.

  • Upload document: Add the finalized agreement file
  • Place fields: Add signature, date, and initial fields
  • Send to parties: Enter signer emails or share secure link
  • Audit and store: Capture timestamps, IPs, and final PDF

Distribution and Integration Considerations

Choose platforms and integrations that match your CRM, file storage, and compliance needs.

  • CRM integration: Salesforce, NetSuite supported
  • Collaboration: Google Workspace and Microsoft 365
  • File systems: Box, Egnyte, AWS

Ensure the chosen tools provide audit trails, secure storage, and the authentication strength required by your industry.

Security and Compliance Elements to Include

Encryption: TLS 1.2/1.3 in transit; AES-256 at rest
Audit trail: Timestamps, IP address, action log
HIPAA readiness: BAA required for protected health information
ESIGN / UETA: Compliant with federal and state e-sign laws
21 CFR Part 11: Supports FDA-regulated electronic records
Certifications: SOC 2 Type II and ISO 27001

Principal Risks and Legal Consequences

Worker misclassification: Civil fines and back taxes (IRS risk)
Information breach: HIPAA penalties for PHI exposure
Incorrect filings: IRC §6721 penalties for info returns
I-9 violations: 8 CFR §274a.2 paperwork fines
Unenforceable clauses: Overbroad non-competes may be void
Commission disputes: Litigation risk and collection costs

Common Preparation Mistakes to Avoid

  • Using vague commission language that fails to define payable events or chargebacks, causing disputes and delayed payments.
  • Failing to state independent contractor status and expense allocation, which increases misclassification risk before tax authorities.
  • Omitting territory or account lists and relying on informal understandings that lead to overlapping claims and lost revenue.
  • Not securing signature blocks or using inconsistent party names, resulting in enforcement difficulties and processing delays.

Practical Examples of Agreement Use

Illustrative scenarios show how clauses apply in real-world sales and marketing arrangements across industries.

Regional Manufacturer Engagement

A small appliance maker hires a rep for three states to introduce products to retailers

  • commission set at 6% of net invoiced sales
  • the agreement defines territory, reporting cadence, and survival of commissions for orders placed before termination and shipped within 90 days.

Software Channel Reseller

A SaaS vendor appoints an independent marketer to generate leads in a vertical market

  • compensation uses trailing commissions for 12 months
  • the contract includes IP assignment language, confidentiality, and a clear monthly reconciliation process to avoid payment disputes.

eSignature Pricing and Feature Snapshot

Compare common pricing and capability dimensions across popular eSignature vendors. signNow is listed first per comparison rules.

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Starting Price $8/user/mo $15/user/mo $14/user/mo $19/user/mo $15/user/mo
Free Trial 7-day free trial Varies by plan Varies by plan Varies by plan Varies by plan
Bulk Send Yes (premium tier) Yes Yes Yes Varies
Audit Trail Yes Yes Yes Yes Yes
HIPAA Compliant Yes Yes Yes No No

Practical Tips for Accurate and Efficient Completion

These practices reduce disputes and accelerate payment and reporting cycles.

Use clear definitions
Define terms such as 'Net Sales' and 'Order Date' to prevent calculation errors.
Document evidence
Attach account assignment lists and performance metrics as exhibits for clarity.
Confirm tax setup
Obtain W-9 and verify TINs to avoid backup withholding and IRS penalties.
Preserve audit trail
Capture timestamps, IP, and signer authentication details for enforceability.

Key Timing Considerations and Deadlines

Track dates that affect payment, tax reporting, and termination obligations to avoid penalties and disputes.

Effective Date Entry:

Enter effective date as MM/DD/YYYY to fix obligations and notice windows.

Commission Payment Cycle:

Specify monthly or quarterly payment dates and reconciliation period.

Tax Reporting:

Provide 1099-NEC to contractors by Jan 31 when applicable

Notice Periods:

Include termination notice and cure periods with exact day counts

Record Retention:

Maintain records for IRS and HIPAA minimum periods

Frequently Asked Questions About This Agreement

Answers to common legal, tax, and execution questions to help avoid processing errors and compliance gaps.


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