Establishing secure connection…Loading editor…Preparing document…

Sales Letter of Intent

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

SALES LETTER OF INTENT

Parties

Corporation   LLC   Individual   Other:

Corporation   LLC   Individual   Other:

Recitals and Purpose

This Sales Letter of Intent (the "Letter") is entered into by Seller and Buyer for the purpose of setting forth the principal terms by which Buyer intends to purchase, and Seller intends to sell, the goods and/or services described below. The parties agree that this Letter sets forth the parties' present understanding and will serve as the basis for negotiation of a definitive Sales Agreement.

Effective Date: .

Proposed Transaction — Goods / Services

Item Description Quantity Unit Price Total

Subtotal:

Sales Tax:

Shipping & Handling:

Total Proposed Purchase Price:

Payment Terms

Deposit/Initial Payment: due upon execution of the definitive agreement or as otherwise agreed.

Balance Due: Payment of the remaining balance shall be due within days of invoice. Accepted payment methods:
Wire Transfer   Check   Credit Card   Escrow:

Late Payment: Unpaid amounts shall accrue interest at or the maximum lawful rate, whichever is less.

Delivery; Risk of Loss

Target Delivery Date: . Delivery Location:

Shipping Method: . Risk of loss shall pass to Buyer upon .

Warranties; Returns; Refunds

Due Diligence; Exclusivity; Confidentiality

Due Diligence Period: Buyer shall have days from the Effective Date to complete its due diligence, during which Seller shall provide reasonable access to information and personnel.

Exclusivity/No-Shop: The parties agree that Seller will not solicit, negotiate, or enter into any agreement for the sale of the subject goods/services with any third party for a period of days following the Effective Date.

Confidentiality: The parties agree that all non-public information exchanged in connection with this Letter shall be kept confidential and used solely for purposes of evaluating the Proposed Transaction.

Allocations; Taxes; Fees

Taxes and fees applicable to the sale (including sales, use, excise, and value added taxes) shall be paid by: Seller   Buyer. Any duties or custom fees shall be the responsibility of .

Liability; Indemnification; Governing Law

Limitation of Liability: Except for liability arising from willful misconduct or gross negligence, neither party's aggregate liability to the other for claims arising out of this Letter or the Proposed Transaction shall exceed the Total Proposed Purchase Price paid by Buyer.

Indemnification: Each party shall indemnify, defend, and hold harmless the other party from and against losses arising from its breach of representations, warranties, covenants, or obligations set forth in the definitive agreement.

Governing Law: This Letter shall be governed by and construed in accordance with the laws of the state of without regard to conflict of laws principles.

Conditions; Binding Effect

Conditions Precedent: Completion of the Proposed Transaction is conditioned upon (a) satisfactory completion of due diligence; (b) negotiation and execution of a mutually acceptable definitive Sales Agreement; and (c) any required corporate approvals.

Binding Effect: The parties acknowledge and agree that, except for the provisions concerning Confidentiality, Exclusivity, Expenses, and Governing Law, which are expressly intended to be binding and enforceable, this Letter is non-binding and creates no obligation to consummate the Proposed Transaction until definitive agreements are executed by both parties.

Expenses: Each party shall bear its own expenses incurred in connection with the Proposed Transaction unless otherwise agreed in writing.

Termination

This Letter may be terminated by mutual written agreement of the parties or by either party upon written notice to the other if the parties have not executed a definitive Sales Agreement on or before .

Miscellaneous

Notices: All notices required or permitted under this Letter shall be in writing and delivered to the contact persons below at the addresses provided.

Certification: Each party represents and warrants that the person signing below is duly authorized to execute this Letter on behalf of the party and that the information provided herein is true and correct to the best of its knowledge.

Seller Printed Name:

By:

Date:

Buyer Printed Name:

By:

Date:

Enter text✕

What a Sales Letter of Intent Is

The Sales Letter of Intent is a concise written summary that records a prospective buyer’s and seller’s preliminary agreement to negotiate a specific transaction. It outlines core deal terms such as proposed price, payment structure, exclusivity or negotiation period, key contingencies, and target closing timeline without necessarily creating a binding purchase contract unless parties state otherwise. In U.S. practice the document aligns expectations, triggers due diligence, and identifies responsible parties. Electronic execution and audit-capable delivery are commonly used; platforms such as signNow offer secure eSignature and tracking consistent with ESIGN and UETA.

Why Use a Sales Letter of Intent

A Sales Letter of Intent focuses negotiations, documents agreed basics early, and reduces misunderstanding before drafting a definitive purchase agreement. It protects negotiating time and can create short-term obligations such as exclusivity or confidentiality when parties expressly include them.

Why Use a Sales Letter of Intent

Typical Parties Who Prepare or Receive an LOI

Sellers, buyers, brokers, and legal or financial advisors commonly use Letters of Intent to set negotiation parameters before preparing a definitive agreement.

  • Buyers preparing initial commercial offers and outlining financing or closing conditions.
  • Sellers summarizing acceptable price, payment terms, and proposed closing window.
  • Brokers, M&A advisors, or agents coordinating deal terms and exclusivity periods.

Use the LOI to document expectations, schedule due diligence, and make responsibilities and timelines explicit for all parties before moving to a purchase contract.

Step-by-Step: How to Complete a Sales Letter of Intent

Follow this sequence to draft, review, and execute an LOI consistently.

  • 01
    Gather deal facts: Collect price, assets, liabilities, and party legal names.
  • 02
    Draft proposed terms: Summarize price, payment, contingencies, and timelines clearly.
  • 03
    Review with counsel: Confirm whether any clause creates binding obligations.
  • 04
    Execute and distribute: Sign, date, and send copies to all parties and advisors.

Core Elements to Include in a Professional LOI

These six elements form the backbone of a clear, enforceable Sales Letter of Intent and reduce the chance of downstream disputes.

Parties Identified

Full legal names and contact details for buyer, seller, and any intermediary, with company registration details where applicable.

Price and Consideration

Exact purchase price or calculation method, deposit amount, escrow instructions, and any contingent adjustments or earn-outs.

Key Conditions

Material contingencies such as financing, regulatory approvals, asset inspections, or third-party consents that must be satisfied.

Timeline

Effective date, due diligence period, exclusivity window, and target closing date, with clear calendar references.

Confidentiality

Any nondisclosure obligations during negotiations and limits on use of shared information, with return or destruction instructions.

Binding vs Non-binding

Explicit clause stating which provisions are intended to be binding (for example confidentiality or exclusivity) and which are not.

Security and Compliance Considerations for Electronic LOIs

Encryption in Transit: TLS 1.2 / 1.3
Encryption at Rest: AES-256
Certifications: SOC 2 Type II
Privacy Framework: GDPR compliant
Regulated Workflows: HIPAA available (BAA required)
Signature Law: ESIGN and UETA compliant

Common Preparation Pitfalls to Avoid

  • Using ambiguous pricing language that leaves open interpretation and invites post-LOI disputes over final consideration.
  • Failing to specify whether exclusivity or confidentiality clauses are binding, which can create unexpected obligations.
  • Omitting precise start and end dates for due diligence or closing, causing timeline confusion and missed deadlines.
  • Sending the LOI without confirming the signatory’s authority, which may require re-execution or render the LOI unenforceable.

Key Risks and Adverse Consequences

Unintended Binding Terms: May create enforceable obligations
Confidentiality Breach: Damages or injunctive relief
Delay Costs: Lost opportunities or penalties
Authority Issues: Re-execution requirement
Tax Reporting Risk: Incorrect information impacts filings
Regulatory Exposure: Sector-specific compliance risk

Where to Send or File the Executed LOI

After signatures, distribute the executed LOI to responsible parties and store an auditable copy for records and next steps.

  • Opposing Counsel: Send to the other party’s legal representative for acknowledgement and file copy.
  • Transaction File: Place a signed PDF in the central deal repository with version control.
  • Escrow or Agent: Provide to escrow agent when deposit or escrow arrangements depend on the LOI.
  • Internal Stakeholders: Share with finance, tax, and operations teams for planning and due diligence.

Typical Electronic Workflow Settings for an LOI

Configure your digital workflow to ensure authentication, clear fields, and reliable audit evidence.

Field Configuration
Signature Type Electronic signature (ESIGN/UETA compliant)
Authentication Email link plus optional SMS OTP
Retention PDF/A copy with audit trail preserved
Notifications Auto-cc counsel and deal manager on completion

Digital Signing Considerations and Integration Needs

Choose a platform that supports secure eSignatures, audit trails, and integrations your team uses for transaction management.

  • Integrations: Salesforce, NetSuite, Google Workspace
  • Document Formats: PDF, DOCX, and fillable templates
  • Authentication Methods: Email, SMS, KBA, or SSO

Typical Deadlines and Timeline Elements to Include

Define concrete dates and durations within the LOI so parties share a common timetable for diligence and closing.

Exclusivity Period:

Number of days buyer has exclusive negotiation rights; state exact start and end.

Due Diligence Deadline:

Number of days for inspections, financial review, and document requests.

Response Deadline:

Date by which the recipient must accept, counter, or reject the LOI.

Closing Target Date:

Projected calendar date for final transfer subject to contingencies.

Termination Notice Period:

Minimum notice required to end negotiations under the LOI.

Key Milestones from LOI to Closing

Use a staged timeline to track progress and responsibilities; each milestone should have an owner and a date range.

01

LOI Execution

Parties sign the LOI and begin the exclusivity and due diligence clock.

02

Due Diligence

Buyer completes inspections, financial reviews, and regulatory checks within the stated window.

03

Definitive Agreement

Negotiate and sign the final purchase agreement based on LOI principles.

04

Closing

Satisfy conditions, transfer funds or assets, and record required instruments.

How a Sales LOI Compares with a Purchase Agreement

This comparison highlights primary differences between an LOI and a definitive purchase agreement to help you choose the right document at each stage.

Criteria Sales LOI Purchase Agreement
Binding Status usually non-binding legally binding
Typical Contents summary terms full contract terms
Use Timing early negotiations post-due-diligence finalization
Execution Formalities simple signatures detailed execution and closing conditions

eSignature Vendor Comparison for Executing an LOI

Vendor selection factors often include price, support for bulk sends, audit trails, HIPAA availability, and any envelope caps. The table summarizes common plan-level dimensions.

signNow DocuSign Adobe Sign PandaDoc HelloSign
Starting Price $8/user/mo $15/user/mo $14/user/mo $19/user/mo $15/user/mo
Free Trial 7-day free trial, no card Varies by vendor Varies by vendor Varies by vendor Varies by vendor
Bulk Send Yes (Business Premium+) Yes Yes Yes Varies by plan
Audit Trail Yes Yes Yes Yes Yes
HIPAA Compliant Yes Yes Yes No No
Envelope Cap No cap 100 envelopes/user/year Varies by plan Varies by plan Varies by plan

Real-World Examples of LOI Use

These brief stories show how organizations use LOIs to accelerate deals and reduce friction before final contracts are drafted.

Optica Ventures LLC — COO

Optica used an LOI to capture preliminary terms before due diligence

  • The LOI set price, timeline, and exclusivity
  • "The interface is simple and easy-to-use for our team; more importantly, it is just as easy for our customers."

Martin Properties — Founder

A real estate seller used an LOI to reserve a buyer while inspections completed

  • The LOI included an earnest-money deposit and 30-day due diligence window
  • "I can process and execute all of these documents online with 100% compliance and built-in security."

Practical Tips for Creating a Clear LOI

Apply these best practices to reduce ambiguity and lower transaction risk when preparing an LOI.

Be Explicit About Binding Clauses
Identify which provisions are intended to be binding, such as confidentiality or exclusivity, and state that other provisions are non-binding to avoid unintended obligations.
Use Clear Dates
Provide calendar dates rather than relative phrases; specify when the due diligence window begins and ends to remove ambiguity.
Confirm Signatory Authority
Document and, if necessary, attach corporate resolutions or proof of authority for signers to prevent later challenges to enforceability.
Preserve an Audit Trail
Retain a timestamped, immutable copy of the executed LOI with signer attribution and authentication evidence for future disputes or regulatory reviews.

Frequently Asked Questions About the Sales Letter of Intent

Answers to common questions about LOI enforceability, signing, revision, and recordkeeping in U.S. transactions.


Need help? Contact support

be ready to get more
Join over 28 million airSlate SignNow users