Establishing secure connection…Loading editor…Preparing document…

Merchandise License Agreement

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

Merchandise License Agreement

This Merchandise License Agreement (the Agreement) is entered into as of (date), 2000 (the Effective Date) by and between , a corporation organized and existing under the laws of the state of (name of state), with its principal office located at , referred to herein as the Licensor, and , a corporation organized and existing under the laws of the state of (name of state), with its principal office located at , referred to herein as the Licensee.

Whereas, the parties to this Agreement acknowledge that they enjoy a unique historical relationship to each other; and

Whereas, Licensor is the owner of all right, title and interest throughout the world to the trademarks and service marks, and variants thereof as represented on Exhibit A attached hereto and incorporated herein by reference (the Marks); and

Whereas, Licensor desires to license the use of the Marks to Licensee solely in connection with the retail sale of merchandise by Licensee and its Affiliates (as hereinafter defined) pursuant to the terms of this Agreement, and Licensee desires to accept such license from Licensor;

Now, therefore, for and in consideration of the foregoing and of the mutual promises hereinafter set forth, and for other good and valuable consideration, the receipt and sufficiency of which is acknowledged by the parties, the parties agree as follows:

I. Incorporation of Recitals. The parties acknowledge and agree that the recitals to this Agreement are true and correct and are incorporated in and made a part of this Agreement.

II. Definitions. For purposes of this Agreement, the following terms shall have the respective meanings set forth below:

A. Advertising Materials shall have the meaning set forth in Section IV.B.

B. Affiliate means any person or entity that directly or indirectly, through one or more intermediaries, controls, is controlled by or is under common control with the person or entity specified.

C. Annual Period shall mean each period of one year beginning on the Effective Date and on each anniversary of the Effective Date.

D. Effective Date shall have the meaning set forth in the first paragraph of this Agreement.

E. License shall have the meaning set forth in Section III.

F. Licensee shall have the meaning set forth in the first paragraph of this Agreement.

G. Licensor shall have the meaning set forth in the first paragraph of this Agreement.

H. Marks shall have the meaning set forth in the second Recital to this Agreement.

I. Merchandise means retail merchandise which bears any of the Marks, including without limitation

K. Net Revenues means the gross revenues actually received by Licensee or any Affiliate of Licensee from retail sales of Merchandise pursuant to this Agreement, as determined in accordance with Licensee’s or such Affiliate’s invoice, less:

1. Sales, value added, use and similar taxes that are separately itemized, billed by Licensee or its Affiliate to its customers and required to be paid to the appropriate taxing authority by Licensee or its Affiliate;

2. Amounts paid by Licensee or its Affiliate and billed to its customers for insurance, shipping and similar charges; and

3. Credits for refunds and returns of Merchandise.

L. Packaging Materials shall have the meaning set forth in Section XI.2.

M. Royalties means royalty payments by Licensee to Licensor as provided in Section VI.

N. Term shall have the meaning set forth in Section V.

III. Grant of License. Licensor grants to Licensee during the Term the right and license (the License) to use the Marks solely for the design, manufacture, production, marketing, advertising, promotion and sale of Merchandise by Licensee or its Affiliates at the Licensed Locations.

IV. Licensor’s Approval Rights.

A. Licensee warrants that the Merchandise will be of good quality in design, materials and workmanship and suitable for its intended purpose, that no injurious or deleterious substances will be used in or on the Merchandise, that the Merchandise will not cause harm when used as intended and with ordinary care and that the Merchandise will be manufactured, marketed, advertised, promoted and sold or otherwise distributed in compliance with all applicable laws and regulations.

B. Prior to the proposed sale of any Merchandise which has not been previously approved by Licensor, or the proposed use of any advertising or promotional materials in connection with the Merchandise (Advertising Materials) which have not previously been approved by Licensor, Licensee shall submit the concepts for such Merchandise or Advertising Materials to Licensor for its review.

C. Licensor shall have the right to disapprove of any concepts for Merchandise or Advertising Materials if it determines, in the exercise of its reasonable good faith judgment, that the Merchandise or Advertising Materials would impair the value and goodwill associated with the Marks or Licensor’s associated copyrights or trademarks...

D. Licensee agrees to maintain the quality of all Merchandise manufactured pursuant to this Agreement up to the specifications, quality and finish of the production sample of such Merchandise approved by Licensor under Section IV.B...

E. Licensee shall not, and shall not permit its Affiliates, to use any other name, trademark or logo on any Merchandise or on the packaging of any Merchandise which contains, reflects or otherwise uses the Marks.

V. Term. The term of this Agreement (the Term) shall commence on the Effective Date and terminate on the fifth anniversary of the Effective Date, unless terminated earlier by Licensee at its option upon 60 days’ notice to Licensor.

VI. Royalty Payments. Licensee shall pay royalties (“Royalties”) to Licensor based on Net Revenues from sales of Merchandise during the Term or subsequent to the termination of this Agreement for any reason.

Royalty percentages:

(i) of Net Revenues up to $ accrued during the Term;

(ii) of Net Revenues between $ and $;

(iii) of Net Revenues in excess of $.

VII. Monthly Royalty Payments and Statements.

A. Licensee shall pay all Royalties due to Licensor under this Agreement in respect of sales of Merchandise during any month within 15 days following the end of such month.

B. The first such Royalty payment and statement shall be due no later than and shall include any sales of Merchandise between the Effective Date and .

C. If Licensee or its Affiliates sell any Merchandise at a price less than above Licensee’s manufactured cost, Net Revenues shall be deemed to reflect a retail selling price of above cost.

F. Licensee shall pay Licensor interest on late Royalty payments at an annual rate of above the prevailing prime interest rate of .

VIII. Records and Audit Rights.

B. Licensee shall be charged for the reasonable out-of-pocket expenses of any examination or audit that conclusively establishes an underpayment of Royalties in excess of of the Royalties reported and paid for the relevant calendar month.

IX. Exploitation of License; Restrictions on Sale.

B. The Merchandise shall be sold to the public only in the manner in which merchandise articles of the same general type are customarily sold to the public.

X. Trademark Protection.

C. Licensee agrees to affix to Merchandise and to the Advertising Materials the following notice or such other notice as may be specified in writing by Licensor: (Notice of Trademark).

XI. Copyright Provisions.

A. The authorization of Licensor to Licensee to make public distribution of the Merchandise and Advertising Materials is expressly conditioned upon the agreement of Licensee to place on all Merchandise and Advertising Materials the copyright notice in the name of Licensor as set forth in Section X.D.

XII. Representations and Warranties; Indemnification.

A. Each party represents and warrants to the other that this Agreement has been duly authorized, executed and delivered by such party and constitutes a valid and binding obligation of such party.

XIII. Reservation of Rights. All rights in and to the Marks are retained by Licensor for its own use, except for the specific rights in the Marks licensed to Licensee under this Agreement.

XIV. Infringements; Claims.

A. If Licensee learns that a party is making unauthorized use of the Marks, Licensee agrees to promptly give Licensor written notice.

XV. No Sublicensing; Agreements with Manufacturers.

B. Licensee and its Affiliates shall have the right to arrange with another party to manufacture Merchandise or components of Merchandise for exclusive sale, use and distribution by Licensee and its Affiliates.

XVI. Breach and Termination.

A. Licensor shall have the right to terminate this Agreement for any breach of this Agreement set forth below if after 30 days’ written notice from Licensor to Licensee specifying the breach and stating prominently that it is a NOTICE OF BREACH, Licensee fails to cure such breach.

XVII. General Provisions.

G. This Agreement shall be governed by, construed, and enforced in accordance with the laws of the State of (name of state).

H. Any dispute under this Agreement shall be required to be resolved by binding arbitration of the parties hereto.

WITNESS our signatures as of the day and date first above stated.

By:

 

By:

Enter text✕

What a Merchandise License Agreement Is and When It Applies

A Merchandise License Agreement is a contract that grants one party (the licensee) limited rights to produce, distribute, or sell branded goods using another party’s intellectual property (the licensor). Typical provisions cover the scope of licensed marks, territory, permitted products, quality control, royalties or fees, term and renewal, reporting and audit rights, and termination. Parties often use this agreement for apparel, promotional items, collectibles, or co-branded products where IP owners need to preserve quality and control while monetizing marks or characters.

Why this Agreement Matters for Merchandising and Brand Protection

A clear Merchandise License Agreement allocates rights and responsibilities, protects trademark value, reduces disputes over product quality, and sets financial terms such as royalties and minimum guarantees. Properly drafted terms support enforceability and simplify auditing, inventory reporting, and termination procedures.

Why this Agreement Matters for Merchandising and Brand Protection

Who typically drafts, signs, and relies on a Merchandise License Agreement

Parties on both sides of a merchandise arrangement need clarity: licensors, licensees, brand managers, and legal counsel commonly engage with these agreements.

  • Brand owners and licensors seeking to monetize trademarks and maintain quality control over third-party products.
  • Retailers, manufacturers, or promotional companies acting as licensees who need explicit product, territory, and royalty terms.
  • In-house counsel, IP attorneys, and contract administrators who manage audits, approvals, and enforcement.

Involving the right stakeholders early—brand, commercial, legal, and finance—reduces negotiation cycles and post-execution disputes.

Core sections to include in a professional Merchandise License Agreement

A comprehensive agreement organizes commercial, IP, compliance, and termination terms so each party’s obligations and remedies are clear.

Grant

Define the licensed intellectual property, permitted goods and SKUs, exclusivity or restrictions, territory, and channel limitations in precise terms to avoid ambiguity.

Term & Renewal

Specify the initial term, renewal mechanics, notice timelines, and conditions that allow early termination or cure periods for breaches.

Royalties & Payments

Detail royalty rates, minimum guarantees, payment schedules, reporting cadence, and remedies for late or missing payments including interest.

Quality Control

Include specifications, approval processes, inspection rights, and remedial steps for nonconforming products to protect brand integrity.

Audit & Reporting

Grant the licensor the right to inspect books, production records, and sales reports; set frequency, notice, and sampling parameters for audits.

IP & Indemnity

Allocate responsibility for IP clearance, infringement claims, and indemnification; describe limits on liability and insurance requirements.

Step-by-step: completing and executing the agreement

Use this sequential checklist to prepare, review, and sign a Merchandise License Agreement efficiently.

  • 01
    Prepare Draft: Populate core fields and attach product exhibits and samples.
  • 02
    Internal Review: Legal, finance, and brand teams confirm commercial and compliance terms.
  • 03
    Negotiate Terms: Resolve royalty, territory, and quality control points in tracked redlines.
  • 04
    Execute: Obtain authorized signatures, date the document, and distribute executed copies.

How to configure an online workflow for this agreement

Designing a digital approval workflow reduces turnaround and preserves a detailed audit trail for royalties and audits.

Field Configuration
Signature Order Sequential or parallel; choose sequential to enforce review steps.
Authentication Email plus SMS code or knowledge-based checks for high-value deals.
Template Fields Pre-fill party names, rates, and exhibits using merge fields to avoid manual errors.
Audit Trail Enable timestamps, IP capture, and version history for compliance and disputes.

Digital signing and platform capabilities to consider

Choose a signing platform that supports required compliance, file formats, and integrations to match your workflow.

  • File Formats: PDF, DOCX, and image exhibits supported
  • Integrations: Salesforce, NetSuite, Microsoft 365, Google Workspace
  • Security: AES-256 at rest; TLS 1.2/1.3 in transit

Verify BAA availability for healthcare contexts and API or SSO options for enterprise deployments to streamline execution and record retention.

Where executed agreements should be sent and how to distribute copies

Clear routing ensures parties and internal teams have authoritative executed copies for fulfillment and audit.

  • Licensor Records: Store signed PDF in IP and legal folders with version control.
  • Licensee Records: Maintain signed copy attached to procurement or sales systems.
  • Accounting: Send to finance for royalty accounting and invoicing setup.
  • Compliance: Retain copies for audit rights and potential litigation.

Common timelines and deadline triggers to track

Track these contract dates to trigger renewals, audits, payments, and termination notice obligations.

Royalty Report Due:

Typically quarterly; specify exact due date in agreement.

Audit Notice Window:

Commonly 30–60 days prior notice for scheduled audits.

Renewal Notice:

Usually 60–90 days before term end to elect renewal or termination.

Cure Period:

Often 30 days to remedy material breach before termination.

Payment Terms:

Net 30 or Net 45 are common; define interest and late fees.

Common mistakes to avoid when preparing a Merchandise License Agreement

  • Vague product definitions that leave room for unapproved SKUs or off-brand items and lead to disputes.
  • Missing quality control standards or approval workflows, which can allow low-quality products that harm the brand.
  • Unclear royalty calculations or allowable deductions, causing reconciliation disputes and audit challenges.
  • Failing to specify territory or channels, which creates overlap with other licensees and undermines exclusivity.

Principal risks and consequences of an incorrect or incomplete agreement

Breach Damages: Monetary liability and injunctive relief potential
IP Loss: Trademark dilution or loss of control
Audit Exposure: Underreported sales can trigger recoveries
Tax Issues: Incorrect withholding or reporting obligations
Supply Delays: Nonconforming products impede fulfillment
Reputational Harm: Poor product quality affects brand trust

Typical eSignature platform pricing and capability comparison for executing this agreement

This table summarizes starting prices and key capabilities for common eSignature providers; signNow appears first per standard comparison ordering.

signNow DocuSign Adobe Sign PandaDoc HelloSign
Starting Price $8/user/mo $15/user/mo $14/user/mo $19/user/mo $15/user/mo
Free Trial 7-day free trial Varies by plan Varies by plan Varies by plan Varies by plan
Bulk Send Yes Yes Yes Yes Yes
Audit Trail Yes Yes Yes Yes Yes
HIPAA Compliant Yes Yes Yes No No
Envelope Cap No envelope cap 100 envelopes/user/year Varies Varies Varies

Frequently asked questions about Merchandise License Agreements and electronic execution

Answers to common practical questions about validity, signatures, retention, and dispute prevention for Merchandise License Agreements.


Need help? Contact support

be ready to get more
Join over 28 million airSlate SignNow users