MARKET DEVELOPMENT AGREEMENT
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EXHIBIT 10.25
MARKET DEVELOPMENT AGREEMENT
This Market Development Agreement ("Agreement") is made this Oct 5 day
of 1999, by and between BellSouth Business Systems, Inc. ("BBS"), a
Georgia corporation, and Telocity, Inc. ("Company").
WHEREAS, BBS markets and sells on behalf of BellSouth
Telecommunications, Inc. ("BST"), Asymmetric Digital Subscriber Line
services ("ADSL"), a technology provisioned on end user telephone lines
that enables high speed access to the Internet and other destinations;
WHEREAS, BBS desires to achieve market awareness about ADSL, a new
technology relatively unknown to the market to date; and
WHEREAS, Company has the resources and desires to market the ADSL
technology, but requires funding for its operational and advertising
efforts.
NOW, THEREFORE, in consideration of the mutual promises contained
herein, the parties agree as set forth below.
I. ADVERTISING
A. Media. Company will create or increase market awareness of
the ADSL technology in the consumer or small business
markets through one or more of the following forms of
media:
- direct mail
- outbound telemarketing
- website
- e-mail communication
- Internet banner advertising
- radio or TV broadcasting
- billboard advertising
- newspapers
- magazines
- door-to-door campaigns.
B. Coordination. BBS will provide Company with information
about the locations where BST's ADSL service is or will be available
by December 31, 1999. Company will coordinate its advertising
campaign with BST's 1999 projected deployment schedule and
target end users in areas where and when BST's ADSL service is
or will be available.
C. Timing. Company's advertising will begin on or before
October 15, 1999 in anticipation of the 1999 Christmas holiday
shopping season.
II. OPERATIONS
Company will develop methods and procedures, train personnel
and create mechanized tools to be operationally ready to take end users'
orders for ADSL services by October 15, 1999.
III. FUNDING
A. Sales. BBS will provide funding for Company's successful
launch of ADSL services. Company's success in advertising and
operational readiness for ADSL services will be measured and
rewarded based upon Company's sales of BST ADSL lines in
services BY
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MARCH 31, 2000 AND REMAINING IN SERVICE UNTIL AT
LEAST JUNE 30, 2000 as set forth in the following table.
Number of Installed ADSL Lines Marketing Dollars per
ADSL Line [*] [*] [*] [*] [*] [*] [*] [*]
B. Payments. BBS will pay Company a marketing fee according to
the number of BST ADSL lines Company has successfully placed in service
by December 31, 1999, and maintained until March 21, 2000. Payment of
such a fee will be paid incrementally as follows. On or before December
15, 1999, BBS will make the first payment per ADSL line placed in
service by Company and installed by BST as of November 30, 1999,
according to the table set forth above. The parties will true-up such
prior payment based on Company's total BST ADSL lines in service on
February 15, 2000, and again, on March 31, 2000. Actual payment will be
made no later than fifteen (15) days after each true-up date. For
further clarification, the true-up process is described as follows. If
from November 30, 1999 to December 31, 1999, the number of ADSL lines
placed and maintained in service by Company increases, and that number
of such ADSL lines is maintained in service by Company on February 15,
2000, BBS will remit to Company, on or before March 1, 2000, the balance
of marketing dollars per such ADSL line according to the table above. If
such additional number of ADSL lines in service increases the level of
marketing dollars payable per line, BBS will also remit the additional
amount of marketing dollars payable on the lines already paid previously
according to the table above. On the other hand, if
the Company total number of ADSL lines in service decreases in any
manner, Company will remit back to BBS the amount of overage originally
paid. The final true up will occur on March 31, 2000, and, if a
remittance back to BBS is required, Company will pay BBS no later than
April 15, 2000.
IV. RELATIONSHIP OF THE PARTIES
This Agreement is not intended by the parties to constitute or
create a joint venture, partnership or formal business organization of
any kind, and the rights and obligations of the parties shall be only
those expressly set forth herein. The parties shall be independent
entities from each other for all purposes at all times; neither party
shall act as agent for, or representative of the other and the employees
of one shall not be deemed to be employees of the other. Nothing herein
shall be construed as providing for the sharing of profits or losses
arising out of the efforts of any of the parties.
V. LIABILITY
Each party to this Agreement shall be solely, individually, and
separately responsible for its own risks, costs, expenses, and
liability of any kind that it may incur by reason of its obligations
under this Agreement. Further, in no event shall any party to this
Agreement be liable to the other party to this Agreement for
consequential, indirect or incidental damages arising out of the
advertising campaign pursuant to this Agreement or the sale or
provision of service directly or indirectly related to this Agreement.
Finally, Company shall hold BBS and BST harmless for BST's failure to
rollout ADSL services according to the schedule provided to Company in
accordance with Section I above. Such failure shall not relieve Company
from its sales target required in order to qualify for the marketing
funding set forth in Section III above.
[*] The Registrant has requested confidential treatment for certain
portions of this exhibit. The omitted portions have been separately
filed with the Commission.
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VI NON-EXCLUSIVE AGREEMENT
In no event does this Agreement limit the right of any party to
enter into a marketing agreement with any other third party for the
purpose of creating market awareness of the ADSL technology.
VII. CONFIDENTIAL INFORMATION
The parties acknowledge that disclosure of information is
necessary between the parties with regard to the planning and
preparation for the coordination of Company's advertising campaign with
BST's ADSL rollout schedule. Such information includes, but is not
limited to, technical and business plans, technical information,
specifications, drawings, products, and services. Accordingly, the
parties understand that they may disclose to each other information that
may be considered confidential and proprietary. Unless such confidential
information was previously known to the obtaining party free of any
obligation to keep it confidential or has been or is subsequently made
public by the other or a third party, the obtaining party shall use the
same degree of care in keeping it confidential as it does its own
confidential information. Such confidential information shall be used
only in the performance of obligations hereunder, and may be used for
other purposes only upon such terms as may be agreed upon in writing.
VIII. ASSIGNMENT
This Agreement may not be assigned or otherwise transferred by
either party in whole or part without the express prior written consent
of the other party, which consent will not be unreasonably withheld.
IX. ENFORCEABILITY
If any part, term or provision of this Agreement shall be held
void, illegal, unenforceable, or in conflict with any law, regulation or
order of a federal, state or local government agency or court thereof
having jurisdiction over this Agreement or the parties, the validity of
the remaining portions or provisions shall not be affected thereby.
VII. PUBLICITY
Any news release, public announcement, advertisement or
publicity released by either party concerning this Agreement will be
subject to prior mutual agreement. Any such publicity shall give
appropriate credit to the contribution of each party. Company agrees to
submit to BBS all advertising, sales promotions, press releases, and
other publicity matters relating to this Agreement or mentioning or
implying the trade names, logos, trademarks or service marks
(collectively called "Marks") of BellSouth Corporation and/or any of its
affiliated companies or language from which the connection of said Marks
therewith may be inferred or implied, or mentioning or implying the
names of any personnel of BellSouth Corporation and/or any of its
affiliated companies, Company further agrees not to publish or use such
advertisements, sales promotions, press releases, or publicity matters
without BBS's prior written consent.
XI. MODIFICATION AND WAIVER
This Agreement shall not be amended or modified, nor shall any
waiver or any right hereunder be effective, unless set forth in a
document executed by authorized representatives of the parties. The
waiver of any breach of any term, covenant or condition contained herein
shall not be deemed to be a waiver of such term, covenant or condition.
XII. NOTICES
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All notices, certificates, acknowledgments and other reports
hereunder shall be in writing and shall be deemed properly delivered
when duly mailed to the other party at its address as follows, or to
such other address as either party may, by written notice, designate to
the other.
BellSouth Business Systems, Inc. Company Suite
600 Steve Ghareeb 2400 Century Pkwy Telocity, Inc. Atlanta, GA 30345
10355 N. De Anza Blvd. ATTN: Chuck Carr ATTN: Cupertino, CA 95014-2027
XIII. GOVERNING LAW
This Agreement shall be governed by and construed in accordance
with the laws of the State of Georgia.
XIV. ENTIRE AGREEMENT
This Agreement constitutes the entire agreement between the
parties hereto with respect to the subject matter hereof and may not be
modified except in accordance with the provisions herein.
XV. EXECUTION
The parties may execute this Agreement in counterparts. Each
such counterpart copy of the Agreement executed by all parties shall be
deemed an original and complete executed Agreement.
IN WITNESS WHEREOF, the parties have caused their
representative authorized representatives to sign this Agreement.
BELLSOUTH BUSINESS SYSTEMS, INC. COMPANY
By: /s/ [Signature Illegible] By: /s/ PETER D. OLSON -
------------------------------- ------------------------------ Title:
President - BBS Title: Exec Vice Pres - -------------------------------
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Date: Date: 10/5/99 - -------------------------------
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