Fill and Sign the Possible Marketing Strategies Form

Possible Marketing Strategies Segmentation Strategies 1  Geographic  Demographic  Psychographic  Behavioral Target Market Selection Strategies 2  Single segment concentration  Selective specification  Product specialization  Market specialization  Full market coverage Differentiation Strategies 3  Product itself  Services  Personnel  Image Position Strategies  Attribute positioning  Benefit positioning  Use or application positioning  User positioning  Competitor positioning  Product category poisoning  Quality and price position Marketing Mix Strategies  Product  New product development  Product line  Brand  Packaging or labeling  Product life cycle decisions  Pricing 1 A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function . 2 Target marketing tailors marking for one or more segments identified by market segmentation. While mass marketing offers a single product to an entire market, target marketing looks a segments of the market. 3 Differentiation has to do with making a business stand out from its competitors.  Markup pricing  Target return pricing  Perceived value pricing  Going rate pricing  Sealed bid pricing  Geographic pricing  Price discount allowances  Promotional pricing  Discriminatory pricing  Product mix pricing  Promoting  Advertising  Billboards  Point-of-purchase displays  Symbols and logos  Packaging Inserts  Sales promotion  Public relations  Personal selling  Direct marketing  Place  Channel choice  Market logistics  Inventory  Transportation modes and carriers Current Marketing Strategies  Relationship marketing  Database marketing