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Fill and Sign the Proposed Public Opinion Survey to Determine Economic Feasibility of Revised Product Form

Fill and Sign the Proposed Public Opinion Survey to Determine Economic Feasibility of Revised Product Form

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Proposed Public Opinion Survey to Determine Economic Feasibility of Revised Product To: ________________________________________________ (Name of Manufacturer) From: ___________________________________________________ (Name of Consultant) Consultant recommends that a public opinion and attitude survey be conducted to determine the proposed consumer acceptance of Manufacturer's __________________________ ___________________________________ (name of product), hereinafter referred to as Revised Product as compared with consumer acceptance of the _________________________________ ___________________________________ (name of product) presently being marketed by Manufacturer and referred to herein a Product. The survey would be conducted by Consultant using both personal interviews with potential customers, either entering or leaving retail outlets at which the Product may be purchased, and by mailing questionnaires to a total survey population selected from ______________________________________________________________________________ ________________________________________________ ( source of potential consumer list) . Consultant shall design and administer the questionnaire to be used for the personal interview survey, and shall administer the questionnaire to a sample of persons, selected by interviewing every __________________________________ (e.g., third) person ____________ ___________________________ (e.g., entering or leaving) selected retail outlets. Retail outlets to be used for the personal interview study shall be selected by Consultant on the following basis: ________________________________________________________________________ ______________________________________________________________________________ ____________________________________________________________________ (Describe). Consultant shall design the questionnaire to be used in the mail survey, and shall mail the questionnaires to those persons selected for the sample as indicated above. Failure to receive a mailed response within ____days shall result in personal contact with the potential consumer by the mail survey team, who shall interview the potential consumer in person using the mail survey questionnaire. The questions on both questionnaires shall be designed to elicit replies relative to the following: 1. Whether the consumer uses the class of product; 2. The consumer's present purchasing habits relative to the product class; 3. The brand consumer uses; 4. The reasons that customer uses that particular brand; 5. Whether consumer has tried Manufacturer's Product ; and 6. Consumer's reaction to Manufacturer's brand name. Additionally, consumers shall be questioned regarding favorable and unfavorable reactions to each brand of the product that consumer has tried. Questions shall also be included posing hypothetical situations to the consumer, anticipating sale of the Revised Product and stressing the new qualities. Consumer's reaction shall be tested as to predicted use of a new product with the qualities of the Revised Product Each questionnaire form shall be tested for a period of ____days under actual conditions, commencing _________________________________ ( date) , and terminating ______________ ___________________________ (date) . Consultant shall then have _____days to evaluate the results obtained, verify the effectiveness of the questionnaires as designed, and make any necessary revisions. Consultant shall provide all personnel and training programs required for administering the surveys. The estimated cost for the survey work and for all of the determinable costs, including contingencies, is $_____________. Contingency costs are based on the following factors: ______________________________________________________________________________ ______________________________________________________________________________ ________________________________________________________________________ (List). ____________________________________ (Signature of Consultant)

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