CTID Grant Application Guidelines
Outlined below are the general guidelines for all grants applications approved by the Coronado
Tourism Improvement District (CTID) Board of Directors. These general guidelines, set out
below, are designed to ensure an open, fair, and competitive process.
1.
Grant Eligibility: The lead organization or entity must possess a demonstrable history of
significant performance of improving overnight stays in Coronado hotels as well as
positive economic impact for tourism-based businesses. The funded activity must occur
within the fiscal year of the grant award. The funded activity or event must occur within
the boundaries of Coronado, California.
2.
Ineligible Expenses: No grant funding will be provided for expenses not directly related
to the approved activity or event. No grant funding will be provided to supplant funding
for existing programs or services of the applicant. Approved grants are intended for the
advertising, marketing and promotion of the event in San Diego County.
3.
Political Campaigns: Under no circumstances shall CTID grant funding be used for the
sponsorship or support of a political activity, cause or event. The term “political activity”
shall mean a communication made to any electorate in support of, or in opposition to, a
ballot measure or candidate in any federal, state or local government election.
4.
Award Criteria: Activities and/or events will be selected based on whether the activity or
event meets the goals and objectives of the CTID. Preference will be given to those
activities and/or events that attract a significant number of hotel guests and visitors from
San Diego during the slower tourism season between Labor Day 2011 and Memorial
Day 2012. Special consideration will be given to new, non-existing activities or events
that have great potential of attracting overnight hotel guests and/or impacting local
businesses.
5.
Review and Approval Process: Completed grant applications must be received by the
Executive Director no later than August 22nd, 2011. The Executive Director will receive,
organize and qualify applications based on the compatibility of the proposal with the
CTID mission and application guidelines. The CTID Board will begin reviewing grant
applications on September 1, 2011. The granting process could be extended as needed
and available funding dictates.
6.
Disbursement: Up to 50% of the requested funds may be provided upon final approval
of the grant application. The remaining funds will be disbursed on a reimbursement
basis upon receipt of necessary permits and mandated documentation. Grantees must
provide copies of advertising invoices/receipts (to the satisfaction of the Executive
Director) before remaining funds are provided.
7.
Compliance: No grant funds will be provided to applicants who have defaulted on a prior
grant awarded by the CTID. Applicants must be in good standing with the City of
Coronado, the Secretary of State and Franchise Tax Board. All required filings must be
current.
8.
Application: Each applicant for funding will be required to submit an "Application
Request for Funding" that will require significant information about the applying
organization or entity, as well as:
o A specific outline for how the requested funds will be used (e.g. Scope of Work);
o If the event is a recurring event, an itemized budget disclosing actual
expenditures from previous year.
o An itemized budget for the proposed activity or event;
o The number of people to be served by the proposed activity or event;
o The anticipated direct or indirect benefit to CTID hotels and/or the tourist-serving
Coronado business community; and
o The proposed method for quantifying and measuring return on investment (ROI).
Failure to submit the required materials may result in disqualification of the application.
9.
Approved Funding: Approved funding amounts will be developed based on: a)
$20,000 total available funding for this grant award cycle; b) approved grant awards up
to $4,000; c) assigned scores based on the submission of the documents required in
Item 8. (Example: 1 = not fundable; 4 = model application).
10. Usage: The CTID Board reserves the right to determine the amount, type and usage of
approved grants. The funds are intended for the marketing, advertising or promotion of
the applicant’s activity or event.
The CTID maintains final approval of the design of and content within marketing and
media services as it pertains to the size, color matching and usage of the required
Coronado branding or tagline.
11. Records: All records of expenses are to be retained for three years during which time
the CTID reserves the right to audit the records.
12. Legal Status: Applicants must demonstrate proof of current legal status within the
jurisdiction of the headquarters of their business or corporation. Such proof may include,
but not be limited to, Statement of Information on file with the California Secretary of
State, business license and/or liquor license, etc.
13. Insurance: The lead organization or entity selected for grant funding must provide a
Certificate of Insurance and Policy Endorsement naming the Coronado Tourism
Improvement District and the City of Coronado as an “additional insured” to its general
liability policies of coverage. The organization’s insurance shall be primary insurance in
regards to the Coronado Tourism Improvement District. Insurance coverage shall meet
or exceed the following unless otherwise approved by the CTID:
Comprehensive or Commercial General Liability: $1,000,000 per occurrence and
$2,000,000 aggregate for bodily injury, personal injury and property damage.
14. Other Permits: The lead organization or entity selected for funding must obtain all
required Permits from the City of Coronado and any other agency, if applicable, at least
10 business days prior to the planned activity, service or event. Funding will not be
dispersed until documentation, including proof of insurance, is complete and provided to
the CTID Executive Director.
15. Other Requirements: The lead organization or entity must bind itself to the terms and
conditions set forth in the funding guidelines, project proposal and CTID grant contract.
The funded activity must acknowledge CTID funding on all advertising, documents,
signage and virtual services pertaining to the activity or event. Award recipients may be
asked to present a written or verbal recap on the positive effects of the grant to the CTID
Board or Coronado City Council.
Written submission of the application and supporting materials shall comply with the
Grant Application Guidelines set out in this section.
PREPARING THE APPLICATION
To help the CTID Executive Director/Board in its review of your application, please adhere to
the guidelines below.
Present the application on the attached forms. If necessary, up to three (3) additional
pages (on one-sided 8.5 x 11 inch paper) can be attached to the forms. Failure to do so
may result in the disqualification of your application.
All sections of the application must be printed in black ink in an easy to read format and
font.
All supplemental audio-visual materials must be clearly labeled with the applicant’s name
and title of the piece.
The application in MS Word is available by email request.
Provide one original and 10 printed copies of the completed grant application.
CORONADO TOURISM IMPROVEMENT DISTRICT
GRANT APPLICATION REQUEST FOR FUNDING
GRANT APPLICATION TIMETABLE:
SUBMIT TO:
Coronado Tourism
Improvement District
Attn: Granting Application
PO Box 180245
Coronado, Ca. 92178
July 8, 2011 – Grant applications
made available.
Email questions to CTID Executive
Director: todd@toddlittle.com
September 1, 2011: Board begins
reviewing grant applications.
August 22, 2011 – Grant
applications must be in hands of
Executive Director.
Grantees will be notified whether
their grants request was approved,
declined or could be considered at a
later date as dictated by available
funding.
APPLICANT DESCRIPTION
Name of Organization:
Check which Applies:
Non-Profit
Name of Contact Person:
For-Profit
Mailing Address:
Other (please specify):
Title:
City and State:
Phone Number:
Fax Number:
Email Address:
Federal Tax I.D. Number:
Name of Board President (if applicable):
Zip Code:
Years in Business:
Number of Employees:
Number of Volunteers:
Please describe the proposed activity/event to be funded by the CTID grant:
(Include event/program name, date, location, etc.)
Please describe how your organization will collaborate with other Coronado community
organizations to maximize the effectiveness of your proposed activity/event:
Please describe how the program/activity will benefit Coronado tourism:
Projected number of people
that will be served by
activity/event:
Projected number of day
visitors resulting from
activity/event:
Projected number of
overnight hotel stays
resulting from activity/event:
Outline the strategy and cost of advertising, promotion and marketing that is planned, placed
and purchased for the proposed activity/event.
Please provide a budget for the proposed activity/event on a separate page. List all sources
of funding (including matching funds). An example of a budget is attached to this application.
If approved, the funded organization or entity shall be required to submit an updated budget
listing “actual” expenditures as part of its required report to the CTID.
Please describe your organization’s history of significant performance in tourist/visitor
destination marketing and/or promotion.
Please provide proposed method for quantifying and measuring results demonstrating a
return on investment (ROI):
Describe what tools or devices (ex: surveys or other sources) will be used to measure the projected result from
your proposed activity/event):
Reporting Requirements: A report on how the approved grant funds were applied towards advertising,
promotion and marketing will be required by the CTID. Proof of program expenses (i.e., receipts, etc.) are
required to be held for three years during which time the CTID reserves the right to audit the records.
We agree to adhere to the reporting requirements described above: YES
NO
Other Requirements: Grant recipient will be required to recognize on all marketing efforts (i.e., printing materials,
etc.) that the activity/event was funded in part by the Coronado Tourism Improvement District.
Certification: I, the undersigned, do hereby attest and warrant that I am duly authorized by the named
organization to execute this Grant Application Request for Funding, that I have read and understood the grant
guidelines and above requirements fully, and that the above information represented herein is true and correct to
the best of my knowledge.
Signature of Authorized Representative:
Date
Coronado Tourism Improvement District
Sample Event Budget
Organization Name
Event/Program Name
Location and Date
Previous
Year
Revenues
Budget
CTID Grant
Ticket/entry sales
Sponsorship
Actual
$4,000
$5,000
$12,000
Exhibitor booth fees
$1,500
Raffle Tickets
$500
$23,000
Total
Previous
Year
Expenses
Advertising-Promotion-Marketing
Brochures/Flyers
Clerical
Insurance
Medical Aid
Office Supplies
Postage
Printing/Copying
Photography
Portable Restrooms
Promotional Items
Refreshments
Security
Signs/Markers
Trash/Recycling
Traffic Control
T-Shirts - Merchandising
Website
Total
Budget
$4,000
$500
$500
$1,500
$500
$500
$500
$1,000
$1,000
$1,500
$1,500
$2,000
$2,000
$500
$500
$2,000
$2,000
$1,000
$23,000
Actual
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