Fill and Sign the Web Site Evaluation Worksheet Form

Web-Site Evaluation Worksheet In using this form, rate each feature on a scale of 1 to 5 with 5 being the most desirable and 1 being the least. Then figure a rating for each section by taking the average value of your answers. To determine the site's overall rating, add the section ratings and divide by seven. Performance and Usability RatingCriteria_______Does the site load quickly and completely with a standard dial-up modem?_______ Does the site look consistent in the leading browsers (Microsoft Explorer and Netscape)?_______ If the site requires the user to have a special plug-in or application (i.e. Flash, Acrobat files) does the site provide a link or help for installing the plug-in?_______ Is the home page well-organized and easy to read and understand?_______ Are navigation choices clear and logical? Are they consistent and available on every page?_______ Is information organized in a logical and meaningful fashion? Can you find what you are looking for within three clicks? _______ If a search engine is included in the site, does it provide quick, concise, and accurate results?_______ If no search engine is provided, is there a site map?_______ Is the site free of broken or bad links or other error messages?_______ Total_______Rating Web Design Rating Criteria_______Are graphic files small enough to download quickly?_______ If screen elements, such as animated gifs and ticker tapes, are used, are they effective without being distracting?_______ Is there a balance between design and functionality?_______ Do the pages fit completely within your browser, or do you need to scroll in order to see the entire page? (Make a note about the size and resolution of your monitor.)__________ Are the typefaces and font sizes easy to see and read?__________ Does the site make good use of colors? _______Does the site project a good image of the company?_______ Total_______Rating Shopping Experience Rating Criteria_______Is the site equally effective for the shopper who wishes to browse and for the one who wants to find an item and get out?_______ Is the language clear, descriptive, concise, and easy to understand? Is it jargon- free? Is the general tone professional and friendly?_______ Is additional information provided to support the customer?_______ Total_______Rating Catalog Organization Rating Criteria_______Is the product catalog easy to access from the home page?_______ Are product categories easy to understand?_______ Is catalog information organized in a logical and meaningful fashion?_______ Is the catalog easy to navigate?_______ Is the product information useful and informative? Is it adequate? Does it encourage viewers to buy?_______ Are product photos provided? Do they download quickly?_______ Total_______Rating Shopping-Cart Implementation RatingCriteria_______Is the shopping cart easy to use and understand? Are shopping-cart features clearly explained to the consumer?_______ Can the customer easily add items to and delete items from the shopping cart? _______ When adding an item or items to your shopping cart, can the customer view the contents of the cart? Is he able to get back to shopping easily?_______ Is there an obvious click path to the cash register? _______Is product inventory/availability information provided?_______ Total_______Rating Transaction Processing Rating Criteria_______Does the site support secure credit card transactions? (If not, make a note of how payment is handled.)_______ Is the order form easy to understand and complete?_______ Does the site indicate what it does with personal information about customers, if it is requested?_______ Are payments processed in real time?_______ Is the transaction completed quickly?_______ Is adequate information provided as confirmation of a successfully completed transaction?_______ Is there a follow-up e-mail confirmation?_______ Total_______Rating Customer Service Rating Criteria_______Does the site have a privacy policy? If yes, is it easily accessible from the home page? Is it accessible from other areas of the site that ask customers for personal information? _______ Does the site clearly explain shipping and handling procedures? Return policies? Product or service guarantees?_______ Does the site provide contact information for customers who prefer to order offline or for use in the event of technical or other problems?_______ Does the site allow international orders?_______ Does the site have a separate customer-service section or clearly labeled customer-service information?_______ Does the site allow users to track orders and account activity?_______ Does the site make it easy for you to provide feedback/comments? _______Does the site provide a forum/chat feature? Does it appear to support the primary purpose of the site?_______ Does the site give customers the opportunity to subscribe/unsubscribe to e-mail alerts or mailing-list discussions?_______ Does the site offer other value-added features? _______ Is the customer experience quick and easy enough to bring the customer back, and keep him or her from going to competitors?_______ Total_______Rating