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Email signature nbp

hello friends and welcome to my channel today I want to talk to you about something that seems small and as most of the times overlooked but it is actually very important and it can change the power of your emails significantly I'm talking about email signatures in today's video I will talk about why email signatures matter why they are important what to include in an ideal email signature and I will also provide a few ideas on how you can create your own email signature so if this sounds interesting to you then keep on watching let's get started email signature is actually one of the first things that comes to mind when you launch a new business or you're launching a new project or you have a new email address it is one of the first things that you should do under the email settings in my opinion and here is why think of email signatures as a perfect opportunity to brand every message that you're sending it is basically like a digital business card that you can attach to every message that you send and it will leave a good and confident impression to the reader as well as making it more easier for them to find extra information on you across the web so here are five reasons why I think email signatures matters so much number one they are your digital business card number two it shows the reader that you're taking your personal or professional brand seriously number three it shows professionalism in my opinion number four it's a chance to share your relevant links number five it's also personal Association when you're attaching an image of yourself with the email signature so if you're convinced about why email signatures matter and that you need one immediately let's start talking about how a good email signature can be built and what needs to be on your email signature okay let's start with the simplest thing include your full name on your email signature you could consider using a bigger font or underlining or bolding your full names so it is the first thing that attracts attention second thing is your email address and make sure that your email address looks professional this is really important I think all of us have probably come across some emails that have random words in it such as like pretty butterfly at hotmail calm etc etc so you don't want that because essentially the reason why you have this email signature is to show your professionalism so make sure your email address ideally it should have your first name and last name so it is easier for your contacts to find your email when they enter in the keywords your first name and last name number three is your telephone number and if it's a cell phone number if it's a landline you could mention that in a parentheses and small fonts maybe and also don't forget to add the correct prefix with your telephone numbers so if it's a country prefix don't think that everyone that is reading your email is a local and they will know the correct prefix of where you are living and number four is the best one for me this is the one that I like the most and this is including your active social media sites and your website so this could include your website your YouTube channel your blog social media sites that you think are relevant to your readers so if your Facebook account is very irrelevant if the content that you share on Facebook is very personal and you don't think that it's really a value to your contacts that you're reaching out with your email then just leave that out just be your own judge and include whichever ones that you think would be relevant and valuable for your readers now that we know what an ideal email signature needs to include as a content let me take you through my own email signature that I built on HubSpot email signature generator and I will also take you through this tool and how you can use it to create your own email signature which is super simple and fast and at this point I want to actually show you my screen but before I do that I have a little story about this HubSpot email signature generator as you may know from my other videos top spot is my love rants so I am a fan of their tools and I have actually been using this email Oh generator probably says day one of its launch and a few years later of using the tool I came across an article so I follow Ryan Bonnie G on LinkedIn and right now he is the CMO of a great company called g2 but back in the day he actually held a senior position in the marketing department at HubSpot as well so after he moved to g2 he published an article that was called the world's most effective b2b campaign so the title is super attractive for a b2b marketer like me and I instantly go on and read this article and it's a perfect article I will definitely share the link below if you're interested in reading more about this successful campaign so in that article he talks in-depth about how they came up with this HubSpot email signature generator idea and the budget that they invested in this project and the revenue they made out of this project it is absolutely insane and it's a must read article if you're interested in content marketing in my opinion so I will make sure to link his article down below in the description box after watching this video you can read his story about the email signature generator tool and that whole project and how it was a successful campaign so now let's move on to my screen I will show you how this hub spots email signature tool works and how you can build your own signature and just to note you don't have to use this email signature tool at all it's just very convenient and that's the main reason I'm using this but if you prefer to you can just simply create your own email signature within the signature box in Outlook or Gmail whichever platform you're using for your email by entering the link of the HubSpot email signature generator and I will actually put this link in the description box below so you don't have to search for it okay here we are it is super simple it starts with the cell it starts with selecting your template and there are six template options provided by HubSpot and I'm sure these templates have gone through some research and they have probably looked at some best practices so I confident that these are really solid templates that that you could just use as a start right now I have template one it is actually the template that I use with my own signature which I will show you in a second I really like this format I think it's just very sleek it's easy and I like it anyhow so selecting with the template and then you can move on to entering your signature details you can write your first name last name as we mentioned job title if you hold a position at that company your department if you want it to which I don't and then a company name if it's a professional brand then your phone numbers websites email and address an actual home or office address if you wanted to so you enter all of your information on this link and also your social links as well and if you have bonus content then you can also add that which isn't something that I did and then the third one which I like the most is actually stylizing your signature changing the colors whichever color fits your professional or personal brand you can just change it to your taste and you can also change the fonts and I think they have like seven options here and you can also change the font size so it's not incredibly custom so you can't really make it very very customized but you can still play around with a few things and I think it's it's pretty sufficient and then the final option is to add your profile picture your company logo if you want to create a custom CTA like I did in my own signature which I will show you you can add that and again if you have a CTA then you can change its color or you can add a custom CTA image as well by inserting a link from your from your drop box right from your D Drive or wherever it may be and let me show you very quickly how my own email signature looks like as well yep so this is currently my email signature I have my youtube-channel CTA as I mentioned I have my social media links and as you see I don't have Facebook because I thought that my Facebook account is not really relevant and this email signature was created for my personal brand and not business so hence no company name and no official position and yeah my phone number my email address and my website so it's pretty simple has an image that looks professional and shows my face clearly so that is all and once you're done with your email signature all you have to do is simply copy the source code or just simply copy there are three copying options the option that I did was just copy and then go ahead and paste it into my gmail email signature settings box and I was done and that was all and let's switch back to the camera but I hope that I've been able to convince you on my email signatures matter and that you need one today after watching this video if you did not have one already it is going to take you maximum five to 10 minutes of your time today but the impact that it will have is probably going to be significant so you want to try this and I have an idea when you create your email signature if you want to get some feedback if you want to share your information why don't you take a screenshot and link the image of your email signature below in the comment section if you want feedback from me or the community who is watching this video you can ask for it and we'll be here I hope you found the information valuable and useful as always and I will see you in the next video take care you