Create and Manage Your Airbnb Invoice PDF for Marketing Effortlessly

Airbnb invoice pdf for Marketing

location location location location location does not matter anymore for Airbnb investing that's right it used to be that you had to research the highest demand tourism destinations find properties in that area as close to the main attractions as possible then list on Airbnb and try to rank high in the search results for people searching for that location but the industry is changing competition has flooded all of these markets on Airbnb and now most of the hotspot destinations have become oversaturated now you'll end up overspending on a basic property proper just to be in a location that has hundreds of other similar airbnbs all within a mile radius only to then struggle to stand out and fight to try and rank within the first few pages of the search results and this change has made it hard for deals to pencil out with cost often exceeding Revenue potential due to dropping occupancy in the area and a race to the bottom for offering the cheapest nightly rates but what if I told you there's a new investing strategy that avoids all of the overpriced real estate endless competition ranking struggle on Airbnb and instead allows you to buy nicer properties for less money away from all the competition with no Reliance to rank on Airbnb well this isn't just a new strategy it's actually the future of vacation rentals and Airbnb is even redesigning their platform to adapt to this because what they've started to find is that people are actually more interested in the properties they can stay at rather than just the destinations and so you could take advantage of this by investing in more appealing properties in cheaper locations that could be marketed as a destination by itself and then you could use marketing to dve Drive even more traffic than you could have ever gotten on Airbnb and it's actually becoming a concern for Airbnb despite posting earning increases in the last quarter their stock actually dropped after a report came out about how their top hosts are breaking away from the platform this is because top hosts are realizing that they don't need to rely solely on Airbnb when they can get endless traffic from social media and get direct bookings through their website all while building up an email list to continuously remarket to and not only that but every month These Hoes operate this way there's social media following keeps getting larger their email list gets bigger and the increasing demand allows them to charge higher prices while remaining 100% occupied but this also doesn't mean that Airbnb doesn't work for these properties rather most of them are actually ranking the highest on Airbnb due to their ability to score on interest algorithm metrics like high click-through rates long average session lengths and more external traffic from social media all of which signal to Airbnb that these listings are the most interesting causing them to rise to the top regardless of where they're located just take a look at Evergreen Cabins For example the owner Chris decided to build several unique modern cabins in what is even described to be a remote location but despite not having any major tourist attractions to rely on these cabins are all fully booked up at a premium price I got a chance to meet up with Chris and he even says they draw in guests from all around the world and one way he's been able to generate so much demand is through marketing his properties on social media his Evergreen cabins page is amassed a following of over 80,000 on Instagram and 30,000 ,000 on Facebook and if you want to check out these properties or connect with Chris I've left a link in the description to his page so now the question is which strategy are you going to use over spend on a generic property in an oversaturated destination just to struggle to rank on Airbnb or buy nicer properties in cheaper locations and use marketing for complete control over your business if you chose the lad then there are three main steps required for you to do this so step one is to search for areas away from all the destinations and now what used to be the hardest step is now the easiest step whereas before the whole investment calculation would depend entirely on the area what's the average occupancy what are the average nightly rates is there enough tourism demand for a growing supply of properties now these details don't matter as much for these Investments to work out it's more about the quality of the property and your ability to Market it and so the main thing that I'd recommend looking for in your location search is to just keep within 1 to 3 hours of a major city as this ensures you have a solid Market to draw from it also makes your marketing more effective as an audience within a few hour drive who sees a post or an ad is a lot more likely to convert inside this range and of course you also have to make sure that the area has the appropriate regulations for short-term rentals which more often than not will be less restrictive than all the major destinations which are overwhelmed with airbnbs now step two is to create unique experience-driven properties now when buying properties in these less popular areas to maximize your potential the main thing that you want to focus on is marketability as someone who does marketing for vacation rentals my first thought would be what in enticing photos and videos would I be able to capture of this property and the first place I'd start is with the cover photo this is often the first impression any guest will ever have of your property and if it doesn't stand out then you'll never even get anyone to browse your listing and more often than not after testing cover photos across countless listings exterior shots tend to usually perform better and so the curb appeal for this property is extremely important for the marketing the next thing I'd consider is whether there are any wow factors that can be included in the property this could be anything from a unique exterior design a luxury amenity a water feature or even an accent wall and these wow factors really drive up the marketability of the place and can be leveraged for capturing attention in the first few photos of your listing or as the hook in social media videos and so even investing in adding these to your properties after the fact could be well worth it just to draw in that initial interest for the rest of the property then the last thing to consider is how you can make these properties experience driven unlike in destinations people are coming here exclusively to stay and experience the properties and so creating amenities that allow you to offer an experience to guest is crucial this is also important for the marketing because experiences resonate a lot more with viewers than just nice designs people are much more likely to feel compelled to take action after seeing an experience that they could have had but are currently missing out on this can include amenities that fuel a family-friendly getaway like games or amenities for a Couple's Retreat that encourage lounging and relaxation then remember these amenities will be on camera driving your marketing so incorporating quality design and adding small details into them will Elevate their ability to Captivate viewers now step three is to attract guests with marketing strategies now when considering how you're going to Market your property to operate as an independent business outside of just Airbnb you want to focus on building a marketing funnel this is how most businesses fuel their growth and it's basically made up of three main layers the top of the funnel is your traffic source and this is going to be how you gain initial awareness from your target audience for vacation rentals the best traffic source is social media and due to their wide appeal and Visually attractive nature they can actually outperform most businesses on there platforms like Facebook Instagram Tik Tok YouTube all have Limitless attention and can even allow you to funnel that into your business so long as you just create and share content that users like to engage with and a listing that might have gotten hundreds of views per month on arbnb could easily get several thousand views per day on social media but Airbnb and vbo can still act as a traffic source as well as Google search traffic to your direct booking website now once you have that initial awareness getting directed at your properties in business the next thing you have to consider is the middle of the funnel because it's not just as simple as awareness leading to an immediate booking in fact conversion rates are often less than 2% for most properties and so the middle of the funnel allows you to warm up an audience by continuously promoting to them and how this works is out of all the initial awareness produced from the top of the funnel only a percentage of them will make up your your ideal Target guest and actually show interest in the property what you want to do is capture these interested guests in a way that allows you to continuously promote to them until they've been persuaded or until they become naturally available to book a getaway because you remain top of Mind unfortunately when a visitor finds your listing on Airbnb and shows some interest while browsing you have no way of capturing their interest and promoting to them again but this is where your direct booking website comes in with the direct booking website you can capture the most interested business visitors with their email social media or Facebook pixel and then retarget them with promotions that entice them with more of your key selling points and break down obstacles that are likely holding them back in fact it's been proven that a customer needs on average seven touch points with a business in order to develop trust and what to follow through with a purchase the best part is not only Can you capture Limitless attention in the top of your funnel but you can also then grow a limitless list of interested guest emails a massive social media following and weite visitors that you can continuously promote to indefinitely now the last step of the funnel which is technically considered the post funnel but I like to see it as the bottom this is where you build a list of all your past guests so that you can turn them into repeat customers these are without a doubt your best customers when a guest comes back to stay with you again and there's really only two things needed for this to occur the first is that you obviously provide a great experience for guests so that they leave positive reviews but most of you are already doing that and even hearing a lot of them say they can't wait to come back again only problem is life goes on and people get distracted with all their responsibilities back at home so to fix this you need to also capture their emails and then periodically send them reminders to come back and stay again this way you can stay top of mind and remind them of the great times they had and how simple it would be to just repeat that getaway and these emails to pass guests often get an extremely high open rate because most people are happy to see a reminder of what was often times the best part of their year while they're at work wishing they were back there you can even encourage it further by offering them discounts and promotions which I am much more willing to extend to a past guest who you know is Pleasant over a stranger on Airbnb looking for Price cuts and then once again as you build this email list of past guests and start continuously increasing your Peak customers eventually this will take up a larger and larger percentage of your overall bookings and thereby grow your entire business rather than just losing all your best customers to go back to Airbnb and your competitors now building this marketing funnel for vacation rentals can all you to confidently support your business no matter where you're located and investing in properties that focus more on visual appeal while providing an experience are a lot more marketable and can really Thrive when supported by a growth engine like this if you want to learn how to build a marketing funnel like this that can allow you to get way more bookings and unlock this new investing strategy then I've made a free masterclass training video that covers this entire system in depth so if you want to get access to this click the link in the description to learn more but the first step to this marketing is leveraging social media to raise awareness for your properties and I have a video all about how to create the perfect Instagram listing and how to use it to get more bookings so click here to watch that next [Music]