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Airbnb invoice template for Marketing

We all love traveling and staying in Airbnbs, but  what are they doing in their marketing that makes   them such a successful business? Today we're going  to go over Airbnb's marketing strategies, how they   measure their success, and then stay for the  end because we're also going to talk about what   they're doing wrong and how you can avoid this.  Don't forget to hit the Subscribe button because I   make these videos every single week and you don't  want to miss out. My name is Megan and I help   business owners go from confused to confident on  social media. I help you build a loyal community,   get quality clients, and become a more profitable  business. Airbnb's marketing strategy revolves   around three primary objectives. The first one  pretty obvious is acquiring new users. Airbnb   wants to reach as many potential travelers as  they can and have them using their app. Number   two is retaining existing users. Once a traveler  has Airbnb, they want them coming back again and   again. They do this by providing a great user  experience, maybe some discounts, and building   a strong community of users. And number three  growing their business. They want to do this   by reaching into new markets and increasing the  number of actual listings available to the public.   To do this they invest in marketing and growth  initiatives. And they actually measure their   success in a bunch of different ways. They're  primarily looking at the number of users, the   number of bookings they get, the average booking  value, and the return on investment or ROI. And   Airbnb actually achieves these marketing goals  in three main ways as well. Number one is online   advertising. They use search engine marketing and  display advertising with these ads being targeted   to specific users based on their location, their  habits, and their interests. Number two is they   utilize social media. Airbnb has a really strong  presence with 16.4 million followers on Facebook   and 5.6 million followers on Instagram. They use  their social media to share travel inspiration,   promote their listings, and connect with users.  And lastly word of mouth. Airbnb encourages users   to share their experiences with their friends  and family. It does this by offering referral   bonuses and making it easy for their users to  share their listings on social media. However,   despite Airbnb's significant success it's  important to note that the company is not immune   to complaints and criticism. The main complaints  have been about the widespread increase in prices,   the discrepancy between what each property  looks like on the website versus when they're   really there, the host demands and hidden cameras  found, and regulatory issues within communities.   And even through all these challenges, Airbnb  has grown financially with record bookings and   profits. However, I think there's a lot you as  a business owner can learn from these complaints   towards Airbnb. Number one is prioritizing  customer satisfaction. Airbnb success was   built on a positive customer experience so the  fact that they're getting so many complaints is   really going to negatively affect them. You as  a business owner should learn from this and make   sure you address complaints quickly, trying  to be as transparent as you can, and then   also make sure you're showing the quality of the  goods and services that you're providing. Number   two is being able to adapt to the situations  around you. The business landscape, no matter   what industry you're in, is always changing. So  you have to make sure you can adapt to market   conditions and customer preferences. And lastly,  make sure you engage in proactive communication.   Open and transparent communication is going to  be key when addressing these customer and client   concerns. Make sure you are telling them about the  changes you're making, about addressing feedback,   and resolving issues that come up. Having this  open communication is going to be essential for   a positive customer experience and client loyalty.  Overall Airbnb's marketing strategy has been very   successful. They grew from a really small startup  to a global company with over 7 million listings   in over 190 countries. So while you as a business  owner need to pay attention to your innovative   marketing strategies, also make sure you're paying  attention to what your customer and client needs   the most from you and that is that really high  communication with your customers and clients. If   you as a business owner are looking to create more  content but you run out of ideas really easily,   then make sure you download my Free 40 Content  Ideas that is linked below in the description.   Don't forget to like this video if you found it  helpful and then watch this one next to check out   Chick-fil-A's marketing strategy also. Thank you  so much guys, I will see you in the next video!