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Bill copy format for Marketing

hello Internet well today I'm gonna show you exactly the process that I as well as most advertising executives go through whenever they are trying to create marketing and advertising materials start off the first step in advertising is to study the product you're advertising because the more you know about it the more likely you are to come up with a big idea for selling it obviously study the advertising of your competitors as well he has seen what they are doing that is giving them success and when things they may be doing that is hindering their success find out what consumers think of your product and why they would buy it there is a lot that goes into the personality of a product that most people don't really look into whatever their first creating a brand name obviously your packaging your price a style of your ads and the nature of the product what you have to understand is when someone makes a purchase ninety percent of what they are actually purchasing is the marketing behind the product not necessarily the utility of the product itself so I have to talk to business owners that say they don't need to market this flies right in the face of that because it's been proven countless numbers of times the people by the marketing so without marketing you and then essence have nothing to sell this is what most copywriters fail they try to use clever wordplay puns and cute coffee that doesn't make for good headlines that are that will pull somebody down into the content which ultimately sells a person when you make a purchase ask yourself do you want to be amused or you just want a quality product and a great price this is why clever wordplay while it might make you laugh doesn't alternatively make you want to buy the product we are not in the business also of being original especially if you're a small business you do not have the time money wherewithal background to create fabulous things that are created what you want to do instead is reuse that in which you know already works and basically you find out just by looking at what competitors are doing again and what other marketers are doing and receiving great successful take what works and apply it to your own product and win it's impelling memorable and persuasive in beginning the creating of a marketing brand you want to get all the material possible related to the product including your competitors ads brochures catalogs articles market research letters on the illustrations photos everything you just want to pile that all in front then what you want to do with your own products is sit down and first off write out the features for the product or service that you sell after you're done writing down the features and next to those features you want to write down the benefits so for example a feature of a corner for example might be that it gets 36 miles to a gallon the benefit is you save money on fuel so you have to think of that mindset you have to write every single thing down then you have to ask what benefit is the most important write that down then you have to ask how do you differ from your competitors what attributes can be stressed that have not been stressed by your competitors and you wouldn't be able to answer all these questions unless you had all of your competitors marketing material in front of you as to what problem does the product or service owns how does the product work how long will the product the last how economical is the product how easy is it to use who has bought the product and what do they say about it you want to write down answers to every one of these questions this is the process the whole goal here is by writing all this information down you will at some point have of what they refer to as a aha moment and that is where you're going to get your great ideas for marketing again ask what options are available what service and support do you offer and is the product guaranteed then you want to ask questions about your customers even ask your customers themselves if you can't you have to ask who is your customer what does the product do for them why do they need the product why do they need it now very specifically what is the customers main concern when buying this product or a type of product what will motivate the buyer to buy with an emphasis on the word now does the ad have to appeal to more than just the direct fire determine the objective of your coffee is it just to generate inquiries answer inquiries generate traffic either by telephone website what-have-you just to stay in touch is this a marketing tool that you're going to use in person is it going to generate sales just purely on its own is it going to be used to qualify prospects show new ideas or just build recognition most major corporations just need to build recognition continue building it and stay in touch that is why their marketing is going to be completely different than yours yours is to drive traffic they already got the traffic they just want to maintain it hence they just want to stay in touch make you laugh and keep you coming back at the you create must follow these following steps they must first capture the processes attention you have to figure out how you're gonna do that if you answered all those questions from the previous frames up that you're having some ideas right now then you want to maintain prospects interest how are you gonna do that then you want to move the prospect to a favorable action either contact you or buy a product there is little sales value a vibrating a valid argument presented in plain blunt easy-to-understand language was sway a reader more than fancy coffee that makes them giggle make sure your message matters to your customers because five times as many people read headlines as read the body copy to have to make sure that your headline above all is dynamite people read the headline first when they see an advertisement then they look at the illustration then they look at any copy that explains the illustration and they move on to subheads and then finally read your car headlines which work best are those which promise the reader I benefit from reading your entire article here's some quick nineteen rules for writing headlines make your headlights adjust to the reader that there is something they want get news in your headline avoid headlines have merely provoke curiosity avoid headlines will paint a gloomy picture so just your headline that here is a quick and easy way for the readers to get something they want what argument would you make the writer to part with the good money that you have in your pocket you have to constantly think of that what do I write here that would actually make me wanna buy this product or this service do not make your headline so short that it fails to fully persuade all the weight headlines that sound like they should be carved into a monument like unusual times on these we headlines that simply makes people say oh how clever avoid meaningless headlines and there's plenty of suggest in a headline that coffee contains useful information get the big point of your advertisement in your headline headlines and simply state a fact or not effective avoid headlines that require thought remember keep it simple include your brand name in the headline if your advertising is named at a small group of people for example people with asthma or bed workers address them put your headline in quotes to get a 28% recall and avoid some part of the terms such as we are the best here are some effective words you can use in headlines or she hit pause copy these down copy all the questions down or you can go to my website all this is down there in text great headlines on why they were only full stunts made me a star salesman this was a these are all headlines that made people inaudible and you can see here why it was successful what's wrong in this picture dynamite forces somebody to look at the illustration be drawn it when and then be rewarded with finding out if they were right or not how I improved my memory and one evening give me five days and I'll give you a magnetic personality let me prove it for you announcing the new courtesan service for men and women who want to be independent things five years one inter-services I'm paid real estate specialist and finally I can win a postage stamp and 135 thousand eight hundred forty dollars in two years these are all headlines that made people a lot of money put them here as an example you see further information my website for example I have the top 50 highest return on investment advertisements of all time thank you for your time please leave a comment below and please rate this article if you found it useful thank you