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Book store bill format for Personnel

For many retailers, the most difficult aspect  of running an efficient operation is maintaining   effective inventory management. Bookstores are  certainly no exception. You have a limited shelf   space and a whole lot of books to choose from  when deciding how to stock your retail space.   So getting the most of your real estate is  critical for bookstore owners. And once you   have your inventory under control, much of the  rest will fall into place. Pricing, promotions,   stock levels, and circulation will be easier  to monitor and optimize. So let’s consider   some ideas on how to run a bookstore well and  what will make your business even better.   Start by creating promotions. And just as  critical, a way to track those promotions.   Books make a great gift and sets of books  make an even better gift. Especially around   the holidays. So get creative and  put together great gift packages.   One great to do so is to pair a  popular item with a slower moving book.   Offer sets for different genres and age levels.  Use seasonal events and holidays to guide your   promotions and catch more eyes. Bundled deals  are a great way to move through inventory and   sell extra items that your customers might  not have thought about purchasing otherwise.   Just be sure to track all inventory of your  bundled sets. Keep the individual items accounted   for in your bookstore inventory management system.  It should be easy to set special promotional   prices and keep accurate inventory counts  through your bookstore point of sale system.   Next, get the right bookstore POS system. You must  have a great inventory management system. And in   order to have a great inventory management  system, you must have a great bookstore POS   system. You need one that is powerful enough to  not only handle a large inventory but to help you   optimize the structure of that inventory. This can  be done through POS metrics, analytics, and sales   reporting. Understanding your products on a deeper  level allows you to better order and stock.   You’ll also most likely need a  versatile, all-in-one solution   to handle the different aspects of your  business (typically retail and coffee).   One more benefit of finding the right POS  software is your customer loyalty program.   A powerful loyalty program means you also  have customer relationship management tools   and advanced membership features. This will  keep customers coming back and spending more.   This far from exhausts the list of possible  advantages that come from having a great POS   system for bookstores, but it’s a good starting  point to highlight some of the most important.   Third, sell a lot of impulse items. Just because  you have a bookstore doesn’t mean that you have to   sell books exclusively. Add-on products or other  impulse purchases are great tools to boost sales   and increase the average customer spend. Those  items might encourage new customers to come to   your store as well. You might also carry board  games, educational games, journals and notebooks,   toys, movies and albums, maps, and bookmarks. Track your sales of add-on products closely and   determine what is worth keeping on your  shelves. Use your POS area and checkout   counter to stock additional items and  increase your average sale per shopper.   Next, think about seasonal sales. Book sales  in brick and mortar stores have been hit harder   than many other industries with the rise of  eCommerce. But, of course, many have stayed   successful and profitable. An important part  of this success is by planning seasonally.   Seasonal sales are critical for bookshops. For one example, some bookstore owners have   noticed that longer, classic books sell better  during the winter months. Winter is a more popular   time for reading and these titles are often  put on readers’ New Year’s resolution list.   Most importantly, you cannot afford to be out  of stock of popular items. Keep bestsellers and   classic books well-stocked through the holidays.  They make easy but thoughtful gifts and will sell   quickly during November and December. Using  tools with your bookstore POS system will   help you analyze your most important products and  better plan for a great holiday season of sales.   Next, what about adding a coffee shop. Many  popular bookstores, including all the major big   box bookshop retailers, have small coffee shops  or cafes within the store. Most readers love doing   so with a hot cup of coffee or tea, so it’s a big  draw to any bookstore. Since bookstores typically   have low margins, finding other ancillary  sales is an important tool to grow sales.   Check out our blog on some tips for opening a  coffee shop. And make sure you have a point of   sale system that can handle both your retail  bookstore and coffee shop needs. Inventory   can be consolidated under one umbrella,  keeping your sales and data accurate.   Sixth, think about ways of diversifying your  sales, including a used book section and an   eCommerce store. A great way to compete against  Amazon and other online bookshops is by including   a used book section in your brick and mortar  bookstore. It’s a fun hunt for book enthusiasts,   and an easy way to keep your  inventory interesting and exciting.   This section of your store could be in a small  corner or even outside in front of your store.   Your used books can go in the same inventory  management system as the rest of your products.   Also consider selling used and new books online.  It may be a “grin and bear it” type of concession   for some owners, but it’s an important way  to protect your brick and mortar business.   Keep true to your brand and maintain a  local focus and it’s a fair compromise.   Ok, seventh, host book event.s Hosting authors for  talks and book signings is a great way to draw a   crowd and sell a lot of books. These are great  for building your word-of-mouth marketing and   fostering a sense of community around your store.  Book signings are fun and simple publicity.   You might also consider hosting open mic  nights and book readings for local authors.   Give your loyal customers/authors the  opportunity to share their work and build   their base. It’s another way to encourage  community organization around your shop.   Building this local community is important for  keeping brick and mortar bookshops afloat. In   many cases, new stores have been largely funded  by small neighborhood donations. Check out these   great stories from the New York Times. Of course, it’s critical not to forget   about your staff. It’s important for every  retailer to have a great knowledgeable team,   but it’s ESPECIALLY important for bookstores.  You need associates who can recommend new titles   and authors but also come with a vast knowledge of  historical works. Shoppers expect each employee to   have an in-depth understanding of everything that  they’re selling. Make sure that you have a “staff   picks” section, too. It personalizes the shopping  experience and is a great way to push certain   titles if you need to move inventory. A great team can also help you with book   purchasing. Hiring avid readers mean that they  will bring a certain knowledge to your store   that you and your existing staff don’t have.  This is an organic way to build your inventory.   And finally, you’ll need to choose a great  location. You first have to determine if a   neighborhood needs a bookstore. If there are  already a few, consider looking elsewhere.   Existing bookstores probably already have  a strong community and its best to leave   that be. Find a spot where you’ll be bringing  something new and needed to the neighborhood.   Next, determine if the area can support a  bookstore. This is trickier. You want to   attract new readers, but you’ll need the initial  customer base to support your business off the   bat. Look for other neighborhood shops  that would attract a similar clientele.   If you see small boutiques, farmer’s markets,  and vintage stores, you’re likely to have a lot   of people interested in visiting a bookstore. There are a lot of book-lovers out there that   dream of one day opening their own shop. But it’s  important to have the right plan to start and to   embrace the business side of things that it takes  to run a successful bookstore. It won’t always   be fun and thrilling. But it will be once you’re  established and successful. For more information   on starting and running a business, subscribe to  our blog and channel, and for specific advice on   your point of sale system, reach out to us and  start a free trial. Thanks for watching!