Effortlessly Create a Childcare Invoice Template for Supervision

Childcare invoice template for Supervision

hey Mike with vanco care here and could you use more clients for your daycare or Child Care Program well in today's video I'll be walking you through 10 daycare marketing strategies to get new clients fast so let's get into it so there are a lot of ways to Market your daycare center or Child Care Program and the reality is most of them can work when you work them consistently and so the first daycare marketing strategy you want to implement is running Facebook ads for your daycare center this is a great option when you're just getting started as you'll be able to Target locally and promote your daycare business on a limited budget when you're setting up your Facebook ads you can Target by ZIP code or a radius around a specific City on top of that you can filter your targeting to only target people that are parents another great feature with Facebook ads is that you can Target parents that have children of specific age ranges so if you're trying to reach parents early and have more of a long-term client that could be a great strategy to utilize to bring in your ideal customers now there's a a lot of different options as well that you can do with Facebook ads you can run lead generation campaigns you can drive traffic to your website and the list goes on and on so if you're looking to Target locally and reach a lot of parents fast running Facebook ads can be a great strategy to Market your daycare business the second daycare marketing strategy is to run Google ads now Google ads can sometimes be a bit more expensive than Facebook ads because you're diving into search based targeting versus interspace targeting like Facebook so with search based targeting you'll be able to choose specific keywords that your ideal customers are likely using so it could be things like daycare center near me child care near me preschool near me and various things like that and so typically when people are using those Search terms they're of a buying mindset and they're looking for a Child Care Program to hire and so you can put up your advertisements targeting those specific people and so this can be a great way to get more exposure for your business in some cases it could be a bit more expensive but usually the conversion rates tend to be higher because people are actively searching for daycare or using Search terms that are related to child care versus maybe something like Facebook ads where you're targeting parents that may or may not already be interested in hiring a daycare service the cost per click could potentially get pretty high on these ads so something to keep in mind but it is a great way to Market your daycare business the third daycare marketing strategy is to promote your daycare business in different online groups one of the most popular ones being Facebook groups now the cool thing about Facebook groups is that there's all shapes and sizes and in a lot of cases you can Target specific cities and search for parent groups or Mom groups in that City and so you'll have to consult the rules of the specific group but a lot of times you're able to connect and network with people in these groups potentially even post about your daycare services or it can be a great place to share helpful information which can lead to people engaging with your content and then you can naturally bring up your daycare services when it makes sense you might even consider starting your own Facebook group and inviting people that you've networked with from these other mom and parent groups which has the potential to create a steady flow of leads for your daycare business the fourth marketing strategy is to use Google my business now Google my business and creating a Google my business page is a great way to get free exposure for your child care program or day care center and so when you set up a Google my business page it's kind of like your online storefront through Google it gives people a way to find your business when they're searching on Google Maps and some tips to optimize this number one is to choose the right category for your business there's a lot of different options in the child care space for example you can choose daycare center as your primary category you could do Family Daycare service preschool or even Child Care Agency so choose the one that fits your daycare center best and then you can also include subcategories for other ones that match what you offer cover on top of that you want to make sure you fully fill out your profile and get it verified so this means filling out descriptions of your business linking to your website listing the hours your daycare center does business and when you do this it also gives you the opportunity to get positive reviews on your daycare center and daycare business and so having that social proof can go a long way to help you attract new customers plus when you have a lot of reviews and a great star rating Google tends to Showcase those businesses first on Google Maps so again this can tap into that traffic for people searching for things like daycare near me child care near me and much more so definitely set up a Google my business page for your daycare center if you haven't already alright the fifth marketing strategy is to develop and build a website this could probably be one of the earlier steps for you but having your own website is a great way to get additional exposure for your daycare business it adds credibility to your business and when it looks professional it reflects well on your business so even if you're out there networking with people spreading via word of mouth or advertising via other methods we've already talked about having a quality website can just add credibility to your business and can lead to improved conversions as well you can showcase things like client testimonies and value-based content through a Blog to attract more people to your website and when you optimize your SEO this can happen 24 7 and can create a steady stream of leads for your daycare center so if you don't yet have a website definitely focus on setting one up as soon as you can the next daycare marketing strategy is setting up a referral program now when you focus on providing Quality Service taking great care of the children in your Center or program and keeping parents happy it gives people a reason to refer your program at the same time when you incentivize that referral it can lead to even more business faster now something to keep in mind you want to offer something that makes sense you don't want to go so far above and beyond to get a referral that it costs you money money one great strategy could be to offer gift cards so it could be for restaurants for date nights for parents it could be Starbucks to get coffee to keep them energized or things like grocery stores or retail stores where they can get supplies for their children the list can go on and on or you might offer discounts on services or free services for a limited time depending on how many referrals someone sends to your daycare business it doesn't have to be overly complex but just having a referral program in place and reminding your existing clients about it can be a great way to drive more customers to your business another great marketing strategy for your daycare business can be hosting events and so there's different options that you can do for this you can host online Events maybe through things like Meetup you can have an open house for your daycare center inviting new parents to the area to check out what you have you also might consider hosting classes teaching new parents helpful information about raising their kids so maybe it's helpful tips on preparing for nap time or how to create meals your kids will actually eat or maybe it's events like a live book reading of children's books that parents can bring their kids to the list really can go on and on but hosting these events and getting new parents to check out your Center and to meet you in person and introduce them to your staff can be a great way to attract new customers to your daycare center the next marketing strategy is to use YouTube to promote your daycare center now there's a lot of different ways that you can do this but in general a great way to promote your daycare center on YouTube is by providing helpful content in video form and so if you're already writing blogs on your website if you're hosting events and live classes and some of those could be translated into video or recording those sessions if you feel like that would be valuable those can be great things to upload to your YouTube channel when people see your daycare center as an expert in the industry in the space they're more likely going to want to do business with you and so at the end of your YouTube videos you can simply include a call to act action or basically tell people to reach out to you for more information or to give you a call to request an estimate whatever the case might be drive those people that are watching your YouTube videos back to your Center and encourage them to become customers and to learn more YouTube also has the benefit of SEO which means that once you put out content if it's related to search terms that your ideal customers and parents are searching for your YouTube videos can eventually come up again and again generating leads for your daycare business 24 7. so if you aren't using YouTube it can be a powerful way to Market your daycare business and I definitely recommend it alright the next marketing strategy is networking now there's a lot of different ways you can Network as I mentioned earlier there's things like Facebook groups there's Meetup programs there's B I type programs where business owners will get together and network there's Chambers of Commerce in your local area all these different things are great places to meet new people and introduce them to your daycare business again people like to do business business with those that they know like and trust and so focus on building relationships in these networking groups first and you can simply mention that you own a daycare business or a child care center and when the timing is right for those people if you've develop that relationship first likely they're going to come to you versus someone else for their child care needs the final marketing strategy in today's video is using email marketing to promote your daycare center now building an email list is very important because it gives you a reason to follow up with and continue to connect with people that might be interested in hiring your daycare center now one thing we would suggest along with this email marketing strategy is developing some type of lead Magnet or an offer that someone can get access to for free in exchange for their name email and phone number and so there's a lot of options for this you might offer a video series or an e-book or a PDF download or a checklist and again you want to make it something that's valuable that your ideal customers would actually be interested in so maybe it's a top 10 list of best children's books for toddlers or maybe it's a guide on how to potty train your children or maybe it's the best ways to get your kids down for nap time whatever the case might be there's a lot of options be creative with it but make sure it's a valuable resource that your ideal customers actually want and then just make them opt in or enter their name email and phone number before you grant access to that resource at that point you can have these people on your list and you can send out ongoing things like sender newsletters invites to your upcoming Open House events send them links to your new YouTube videos that you're creating or blog posts on your websites anything that builds value and that can help develop the relationship with these potential customers and so when you do this on a regular basis and focused on value-based content first and occasionally invite people to become a customer it can be a great way to build trust and Rapport and credibility for your daycare program and again when the timing is right for these people that they are ready to jump on hiring a daycare service they're usually going to come to you versus the competition so again hopefully you enjoyed this video and got a lot of value out of these 10 daycare marketing strategies Implement them as soon as you can in your daycare business and you'll certainly see more quality leads and new customers coming to your business but let us know in the comments below if there's other strategies that you've used that have been successful for you or if you're going to use some of these new strategies now that you've heard about them let us know in the comments below and if you like the Streamline boost efficiency and increase enrollments for your child care program we put together an ultimate guide on Child Care Management to help you optimize and automate your child care management system so if you'd like to download that guide we'll have a link in the description below where you can do so but once again thanks for tuning in and we'll talk to you more soon