Unlock the Benefits of Using a Construction Bill Format PDF for Marketing

Construction bill format pdf for Marketing

what if I told you that there was a specific strategy on how to Market your construction business that nobody is talking about that's right today I'm going to share with you exactly how to Market your construction business whether you're a general contractor or a subcontractor or a home builder this is for you my name is Daniel quintamil founder of I am Builders we are a construction consultant and estimating firm and we specialize in working with contractors and developers in preparing cost estimates and growing their construction business so I want to help you with your marketing so today what I'm going to share with you is literally going to build you a lead machine that's right a lead machine I'm going to show you through your marketing so there's two parts of sales there's the marketing and then there's the actual sales which is the sales and the estimating in order to get the sales and estimating going you need to get inbound leads you need to get people interested in what you're offering if you're a general contractor you're typically going to want to get Architects developers maybe homeowners those sorts of people in the door so that you can look at their project give them recommendations give them an estimate give them a bid so that they can pick you to be their contractor and there's a specific strategy on marketing and the sales that I'm going to share with you today so today I'm going to talk to you about who is going to be your best client and what's the best platform to reach them number two the power of the list how to get unlimited leads for your business and number three how to get 10 times the business once you've gotten the leads in the door I can't stress enough how powerful this is what I'm about to share with you it could literally 10x your business almost overnight so number one determine who your perfect client is and which is the best platform to reach them so this is going to be company specific so if you're a general contractor maybe on the commercial side you might be wanting to Target like Architects developers if you're doing multi-family projects you might want to pursue big developers you might want to pursue big architects if you're a smaller contractor maybe you're a smaller operation and maybe you're doing houses maybe you're a home builder there's a whole completely different strategy on how to do that so over the last few years I've worked with thousands of clients Nationwide so one of the things that we do is we work with contractors one-on-one growing their businesses estimating their projects teaching them the best strategies on how to get leads how to estimate those projects how to close them and what we've determined was the number one mistake a lot of contractors are doing is they're using something called word of mouth so word of mouth it's probably going to be a good source to close jobs probably word of mouth is you're not going to be able to control the word of mouth so word of mouth is basically let's say you do a job for someone and what typically happens when you do a remodel a renovation or a new construction project other person's friends starts asking hey who did your job want to do my house next oh I just did my artificial turf food so can you do mine I want to build a new house too who did yours you know obviously friends and and people you know when they go to church when they go to their community events things like that then in the neighborhood they start finding out when I did my driveway remember the first thing they said was your driveway came out great who did it so I gave them the recommendation of who it was and that guy ended up getting three people's business on my block that was referrals now referrals are great but what if I had never said anything about uh who the guy was he would have never had the business there would have never been a way for him to actually grow his business so what I'm going to share with you is referrals are great but I'm going to share with you something way more powerful that you can control that you don't depend on Word of Mouth and that's using lead platforms to your advantage we have the most incredible technology available to us as contractors so back in the day if you wanted to get business you would have to go to like the Yellow Pages or you would have to knock on door-to-door in the neighborhood to see if anybody needed work but nowadays we actually have lead platforms for both commercial and residential that will will get potential clients that need your service in the door so on the commercial side the one I recommend is called the Blue Book there are a lot of lead platforms out there there's the Blue Book building connected Dodge there's a bunch of them the one that I have a lot of experience with that I see a lot of contractors using that I see has one of the widest amount of projects coming in is the blue book and if you're a general contractor or a subcontractor the re the reason this matters to you is because let's say you are a developer or uh the owner of a building or an architect and the the first thing you're going to need is you're going to need a general contractor to give you a bid so what's going to happen is there's no way unless you know a bunch of people it's very difficult to just start getting prices from people so what these platforms allow you to do is it's going to connect these end users who are the developers the owners the business owners The Architects and they're going to connect them with General Contractors and on the flip side when a general contractor needs to bid a job most general contractors are doing hard bidding so they're going to get proposals from other subs so what they do is they'll create an invitation to bid and they're going to send it out to a bunch of subcontractors so this platform called the Blue Book is going to allow them to do that typically Architects will do something called construction Administration which is when they actually run as an owner's rep the project for the owner part of the requirements is to get multiple bids for the project so if the architect happens to know somebody that maybe they've worked with in the past maybe they have experience with then they can just reach out and say hey can you bid this job but what if I know a lot of Architects that don't really have a Rolodex of general contractors so what if they don't have that what they're going to do is they're going to post their jobs on these platforms and then the blue book also has researchers that are going to go and find out about all these projects and post them so that General Contractors like you can actually go onto the platform to find out about them on the flip side the subcontractors are going to do exactly the same thing when the general contractor needs a sub bid they're going to post it and the sub is going to be able to contact the general contractor to be a part of that project so that is the power of Technology on the commercial side on the residential side there's there's HomeAdvisor there's house and one of my preferences is actually Google ads if you're in the residential space you have to have to have to be online you have to have a website you have to have a landing page so a landing page is basically a page that we're gonna send traffic to let's say through Google ads and it's going to be a page that the purpose of it is it's maybe it has your portfolio and I'll contact us button and that's really how you're going to get inbound leads because you got to build the machine here you got to get leads in the door so that you can estimate them on the back end so you can have a chance to win those jobs so have you ever used the lead platform comment below and tell me what you think of HomeAdvisor in the blue book and these commercial lead platforms I'm interested to know what you think so number two the power of the list how to get unlimited leads in the door so if you don't know my story back I don't know six seven eight years ago I was part of a company that we took it from one million less than a million dollars a year to seven million dollars a year in annual revenue It was a commercial construction company and I remember one day I was going through the our list so we had a list it was like our Master list of all the people that we've bid all of our potential clients all the people that sent us bid invites we had it all stored in our CRM and one day I was trying to look up how to get more business I started going down the list and calling all these clients so one day I ran into by his grace construction so I'm a Christian so that name popped out at me and I said you know what I'm gonna call them let's see they have a project that maybe we can bid on so I called them and I remind them hey we've been bidding jobs for you do you have any projects coming up and it turned out that they actually had in their upcoming projects they had uh let's call it the Alton Road job it was a project that was this major renovation and they needed a drywall subcontractor so we put in a bid for all the framing and the drywall work and we actually landed a 500 000 contract that's when I realized the power of the list so there's two types of lists there's your warm list which is your own potential clients your own potential leads people that know you people that have you've met that you've shaken hands with and then there's your code list like from the Blue Book like uh from from Dodge from all these bleed platforms and I strongly believe that every Construction Company should have both because you need fresh people coming in or people that you're going to be Pro be prospecting to and at the same time you need people that you've warmed them up you've met them you've passed by their office you've visited them you've gone through networking events you gone to construction meetings that they know who you are and those are the people that you have to stay in contact with so there's two lists that you that you that you should be working on but but Danny what if I don't have a worm list I mean you probably do because if you're in construct unless you're just starting out you probably wouldn't have a warm list but if you are in construction and you've been in construction for a few years you probably have a warm list so what you do is you're going to go back go through your list of previous customers all of your clients if you're on the commercial side remember in every Construction Company needs to be consistently bidding so I guarantee you that you're a general contractor or your architect or your developer has another project that they're currently working on are about to start working on so don't be afraid to call them and it's as simple as hey this is Daniel from I am Builders you might not remember me but we used to bid projects for you last year do you have something coming up that we can bid for you and then nine times out of ten the answer is going to be yes and if you really really want to supercharge that go visit them go knock on their door go show up at their office and say hey I was in the neighborhood we've used jobs for you I wanted to see what you had coming up because I want to get re-engage with you I want to start working with you again so that's your warm list now your code list this is really where the Unlimited part comes in because obviously your Warmness is limited but the cold list your blue book list or your Dodge list or whatever lead platform you choose that's going to be where your bread and butter is because you're going to have access to hundreds and hundreds and hundreds of jobs pretty much so many that you can't bid all of them even if you wanted to even if you had 15 or 20 estimators on your team there's no way for you to bid them what you're going to do is you're going to cherry pick you're going to go down the list as a matter of fact last week I Was preparing a presentation and I pulled up my Blue Book icon I said you know what how many jobs realistically are going on in my area like it's probably like 10 or 15 or you know how much construction could there actually be I was amazed when I saw that in the bidding in the next week there were 77 jobs in South Florida just south Florida I was like I can't believe this like nobody can bid 77 jobs even if they wanted to but here's the kicker this week think they're 77 then next week there's going to be a new 77 and the week after that another 77 and the week after that another 77 so there's unlimited jobs going on right now it's like it's crazy so these platforms are going to really allow you to connect to your general contractors your Architects your subcontractors your property managers your developers and that's really where you're gonna increase the incoming leads into your business imagine if you went down that list and you cherry pick let's say you're a restaurant contractor you know I'm gonna pick only the restaurants oh look there's a McDonald's here oh there's a LongHorn Steakhouse here oh there's a let me just bid these jobs and that's for specialty you have a bigger shot because that's your portfolio you have a bigger shot of Landing those jobs because your client is going to say hey Daniel does restaurants so I want him to do mine let's say you're doing multi-family same thing building a three or four or five or six story building is not the same thing as building a little house so if you're a general contractor or you're an architect or developer who are you going to pick the person that has the best portfolio Leo for what you need to build right so what you're going to do is you're going to go down that list and you're just going to start calling calling calling and remember these guys are on these platforms these are active jobs they need bids so don't be afraid to to call and ask for the bid you're not just gonna get a a an invitation a friendly invitation like hey I don't know who you are but can you bid my job be active With It Go pursue it don't wait for it to come to you A lot of people sign up for these lead platforms and they just wait for the email invites to come in oh I don't know you know I'm just gonna wait for people to invite me no don't do that be active with it that's how you're gonna grow your business hey so if you're finding this content valuable make sure to like And subscribe below to get notified whenever we release a new video because we're on a mission to help contractors grow their business number three how to 10x the potential of the business once the lead comes in the door so there are two types of leads there's the Project Lead and then there's the client lead so what happens is the biggest mistake I see a lot of contractors making is they spend a lot of time to get these leads these bid invites they bid the project and then they submit it and then they cross their fingers and then they wait and then they go to another contractor and do the same thing and they do the same thing over and over and over and they never really spend the time to invest in the client in building those relationships guys we are in sales 101 so no matter what we do no matter no matter how much technology we put in our business is not one through the low bidder our business is one face-to-face shaking hands building relationships because in construction we're not dealing with like e-commerce where there's little like 50 or 100 items we're dealing with hundreds and thousands and millions of dollars of projects so who's going to get those projects if they liked you if they trust you if they know you if they believe that you're going to be the best contractor for their job and the only way to do this is with building relationships and the way you do it is face to face so one of the thing things I teach every single one of my clients is you have to have multiple points of contact with your clients so there's this concept called the mere exposure effect this is like a psychology term where when somebody has multiple contacts with you they start liking you more they start getting more familiar with you so what what psychologists say is that familiarity breeds liking what you're going to do there's multiple touch points and a touch point is basically whenever you have a contact with a client what are touch points a phone call an email a text message a visit those are different touch points personalized touch points that you can have so the only way to do this is by spending time to visit the clients call them email them text them and when you're starting to work on these lists you're going to start seeing that there's so many people to contact and you want to make sure you give yourself a schedule so I highly recommend that you use a CRM that has some sort of scheduling software or some some sort of scheduling in it let's say you go and you go on the Blue Book I'm going to give you an action plan say you go on the blue book and you find a project to bid so a project is going to get your foot in the door you're going to say hey you know what I'm going to bid this job I'm going to walk in the door I'm going to ask this general contractor or this architect if I can be a part of the bidding once they say yes now you got your foot in the door you have an opportunity now the chances of you winning the first job are a little bit slim only because hear me out when it's a new customer a new client you usually have about a 10 chance of winning the job so I want you to see this more as a long-term investment remember I said to invest in the client not the project well we're going to do is now you have a good excuse to start passing by their office to start calling to start visiting now don't be one of those like annoying creepy contractors that or desperate contractors that call like every single day like hey can I get an update can I get an update can I get an update give yourself at least a week in between so typically the schedule is like this day one you submit your bid and you right away you call and confirm that they received it the worst thing that could ever happen is you spent hours and hours and maybe even days preparing an estimate and then it goes into their spam or they Overlook it because they got 300 emails or in the moment that you submitted they were going through a crisis on one of their job site so they didn't get it that's the worst thing that could happen so what you do is you call them and you say hey I just want to confirm that you received my bid yes I receive your bid great perfect Boom the end schedule yourself about a week maybe five days out that was a Monday maybe call them on the Friday something like that hey I just want to get an update on the project did you guys win the job are you guys in progress oh yeah we just submitted the bid so we're gonna wait so we're gonna be at a holding pattern blah blah blah where's my where's my price where's you know in compared to my competition oh uh you're 20 higher you know so let's see what happens we submitted your competitors bid over yours blah blah blah whatever the story is that's going to get your foot in the door that's going to give you also an opportunity to adjust your bid so we'll talk about that in another video on how to negotiate the actual job but that's how you start going back and forth and that back and forth is the beginning of a relationship with that estimator or where that project manager or that company then what happens is next week you happen to be in the area and you pass by and visit them hey I was in the area we just bid this project last week and I wanted to see how things were going and meet the team you know I hadn't had a chance to meet everybody go and Shake everybody's hand and while you're there you say by the way what other projects do you have coming up that maybe we can bid back in the day I used to go with the owner of the construction company used to work at we used to go visiting clients we actually made a schedule to visit and I was amazed that every single time I went to go visit a client I came back with three or four new projects to bid it was amazing because they sometimes they don't publish these things on the platforms or they'll use their internal bid management software that they send to their own business or something like that and we didn't find out about them so we will walk out the door with inside information hey we just got this opportunity we want to submit a big quick because we're negotiating this we're not even bidding it we're negotiating it we're just doing it on a Cost Plus so the job is ours can you give us a bid boom don't know how many jobs we want like that the power is in the visiting I know if you're busy and you're running your job sites it's hard to get to people's offices but that's really gonna make like 10 times difference than just a phone call because a phone call is impersonal a text is impersonal a visit you literally took the time to drive in traffic waste your gas go get off your car go spend 20 minutes 30 minutes an hour talking to somebody they're gonna value that and there's this thing called the rule of reciprocity in our psychology that if John comes in my office and he's a drywall subcontractor and he spends 30 or 40 minutes with me I'm gonna feel like I need to reciprocate that at least give him a shot at the job you know what I'm saying so that's the power in visiting so that's really how you're gonna 10x the opportunities when the leads come in now over the last few years my team and I we've been working with thousands of contractors in preparing the best strategies to sell more jobs and close more jobs and we figured out pretty much a copy and paste system that you can put in your business that is going to supercharge your leads you're estimating your closing rate so I prepared a short video training it's a 30 minute training that if you implement the system it's almost overnight you're going to start Landing Jobs go ahead and watch that video I'm going to put a link right below this video if you're on our website you're going to see it right below this video or maybe in the description if not you can go to imbuilders.com training so I hope I can help you grow your construction business