Create an Empty Invoice for Public Relations Effortlessly

Empty invoice for Public Relations

[Music] Highlander is a marketing consulting firm we help uh companies enhance their brand um they often come to us because they're brand is undervalued or has been damaged and it's our job to fix that companies use lots of marketing tactics from press releases to white papers to all sorts of social media and they tend to measure the value of that activity on a tactical basis how many people picked up the release how many people downloaded the white paper how many Twitter followers we have but unfortunately there's no tangible connection between all of that activity and more meaningful business results such as lead generation or Revenue development your company hires a PR firm they hand you a pile of press clippings and they say didn't we do a good job the answer is not necessarily because the chances of your target audiences seeing that placement and doing something about it are just about zero we help companies create publicity that they can do something with and that make something happen in the marketplace we don't generate it just to stick it on your website we take a company's intellectual Capital we get the media to shine a light on it and then we find a way to apply it in the marketplace so that your target audiences actually see it and have a greater likelihood that they're going to do business with you as a result of seeing [Music] well here's the asset TK if you have a PR firm and they have a press release for you or a media placement that they're seeking ask them specifically how that activity is going to drive business results and the and the answer you'll get most often is other than a Blank Stare trust me it's working that's not an acceptable answer our clients ask us all the time about social media and our answer typically is it depends if you're an airline Mak sense if you're an accounting firm probably a big waste of time the biggest mistake we see being made is that companies will put their toe in the water of social media and then not properly follow through and that hurts the brand more than helps it most of our clients are B2B firms uh across different Industries and professional disciplines including financial management consulting healthc care legal accounting uh they all are looking for a firm firm that asks smart questions uh tells them what they think uh adds value and is accountable to them on a tangible basis not simply on a lot of marketing activity uh our brand is actually a tribute to my Scottish Roots we all wear kilts in the office and eat haggus for lunch and um we actually go out of our way to uh to be grumpy since that's the Scottish demeanor [Music]